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Posts Tagged ‘NBA’

MobiTV Study: Sports Accounts for 37% of All TV Everywhere Viewing (Infographic)

unnamedLast week, MobiTV – one of the leading TV Everywhere companies – released a new infographic study highlighting the streaming habits of sports fans.

With the NBA in the midst of its conference finals, California Chrome chasing a triple crown, and the Indianapolis 500 and FIFA World Cup just around the corner, sports streaming is currently at an all-time high.

MobiTV’s consumer survey reveals some interesting streaming habits of today’s sports fan:

- Online sports streaming was up 640% in 2013 compared to 2012.

- 46% of consumers stream sports at home.

- Sports accounts for 37% of all TV Everywhere viewing.

- 59% of consumers would give up alcohol in order to have streaming access to their favorite sporting events Read more

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The NBA Community Reacts on Social to Donald Sterling’s Lifetime Ban

121210092244-nba-logo-wordmark-275-wide.story-topThe NBA community – its players, former players, and fans – tuned in today to watch Commissioner Adam Silver’s press conference on the actions that the league would take against Los Angles Clippers owner Donald Sterling. An audio recording of Sterling telling his girlfriend that he did not want her bringing black people to games was first posted to TMZ late last week.

After the tape was released, LeBron James and Michael Jordan took hard stands against Sterling, and Clippers players have since been placed in a difficult position as they try to remain focused on a first-round playoff matchup with the Golden State Warriors. On Sunday, the Clippers turned their warmup gear inside out in protest, and the Miami Heat followed their lead before last night’s game against the Charlotte Bobcats.

With demonstrative protests from players a certainty should Silver’s response had not been forceful enough, Silver announced that he was issuing Sterling a lifetime ban. Silver followed this by saying that that he had the full support of other owners to force a sale of the team. Read more

Social Buzz for Jason Collins’s Season Debut

During tonight’s game between the Brooklyn Nets and Los Angeles Lakers, Jason Collins will become the first openly gay man to play in the NBA. Collins came out in May 2013 when he was a free agent and has remained a free agent until today, when the Brooklyn Nets announced that they signed him to a 10-day contract.

At 3:24 PM EST today, the Brooklyn Nets tweeted the following picture:

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NBA dominates social conversation after All-Star starters announced

2014-nba-all-starBefore tonight’s game between the Miami Heat and Los Angeles Lakers, the NBA All-Star starters were announced on TNT’s ‘Inside the NBA.’ Almost immediately, “NBA All-Star Game” became a Facebook trending topic. On Twitter, “Kobe Bryant” quickly became a U.S. trending topic, but not for the usual reasons; Bryant has played a total of six games this year and the conversation largely centered on more deserving players.

Bryant’s starting backcourt teammate, Stephen Curry, was also trending on Twitter in the U.S., but the conversation surrounding Curry was positive. Curry was not selected as an All-Star last year (many thought he was snubbed), but after heroic performances in the 2013 NBA Playoffs, and a strong start to the 2013-2014 season, Curry has become a fan favorite and will start when he makes his first All-Star appearance. The Warriors guard was clearly appreciative, and posted a video via Mobli to thank fans.

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To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

#vinovine: Kobe Bryant posts his first Vine

In just a few months the NBA will return to TV. Kobe Bryant however won’t be as he recovers from a bad achilles injury. Instead, he’s using Vine to stay relevant during his absence from television and the NBA. After joining Twitter in January and Instagram in April, Kobe Bryant has officially joined Vine as of late last night. Bryant’s first Vine shows him jumping off a 40 foot high-dive into a pool, a pretty amazing given that he is recovering from this injury. This is part of his quest to show off his quick recovery. On Wednesday, Bryant took to Twitter to ask fans for some inspiration for his first Vine. Read more

Social slam: second annual NBA Social Media Awards to air on NBA TV

The NBA continues to stand out among sports properties as a forward-thinking social brand, and NBA players are some of the most active and followed athletes. The league recently surpassed 400 million likes and followers combined across all league, team and player pages on Facebook, Twitter, Instagram, Sina and Tencent, and was the first sports league to surpass one billion video views on YouTube. Read more

The NBA and Viggle launch second screen partnership for the 2013 NBA Playoffs

Viggle , the second-screen platform that rewards its members for watching their favorite TV shows,  has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
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Social TV commercials: AT&T maintains its stronghold, State Farm on the rise

Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively.  Read more

NBA Finals win triggers social media avalanche (infographic)

Lebron's dream of a NBA championship became reality last night, and the social media world exploded. According to Bluefin Labs, the final game triggered an avalanche of 6.31 million social media comments, the third-highest number in TV history behind the Super Bowl and the Grammy's. Of course, it didn't hurt that @KingJames himself hit Twitter after the game...

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