NBC News Digital has signed up oil company Shell as the sponsor of its “Meet the Press” experience on the Zeebox second screen app. Zeebox, which launched in the U.S. late last year, will also use feature its new “SpotSynch” ad technology with the partnership. The tech will feature an interactive Shell add in the app, as a Shell ad appears on “Meet the Press.”

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NBC Sports proved its social chops with its coverage of the 2012 London Olympics. Now, looking to continue on its sports and social success, NBC is determined to give those tuning in to watch “the greatest two minutes in sports” an all-encompassing viewing experience. Here are some of the ways NBC plans to make today’s Kentucky Derby the most social one ever. Read more

Super Bowl XLVII promises to be the most social Super Bowl ever, and might even be the most social single event of 2013. To prepare you for the event, here’s a roundup of ways to stay connected before, during, and after the game whether you like football or care more about the commercials and halftime show (or the Puppy Bowl). Read more

The hilarious duo of Tina Fey and Amy Poehler hosted the Golden Globes on NBC last night, sparking 3.6 million tweets during the broadcast — 4.2 million overall for the last 24 hours. With a night packed full of moments, Twitter tallied the top three tweet spikes:

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So far, 1600 Penn, NBC’s answer to Modern Family, has received very mixed reviews (Metacritic currently has it at a 55 out of 100). NBC released the pilot of 1600 Penn back in December, and Networked Insights (NI) has been able to capture the social reaction to the show in the month leading up to the national premiere. While fans are drawn in by the show’s strong cast, they have been balking at the comparison to Modern Family. Here are the highlights from NI’s report. Read more

Leno did it with Headlines. Fallon does it with Late Night Hashtags, and Kimmel does it with YouTube challenges. Now Team Coco is taking it to a whole new level.
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NBC paid nearly $1.2 billion for the rights to cover the 2012 London Olympics. While that sum seems exorbitant, Trendrr‘s Second Annual Year End Stats Report proves that it was worth every penny. According to the report, NBC was the most engaging network in 2012. Minus all sports and special-programming, though, Fox would have taken the title. Read more

TV fans have risen again and taken to the social web to make sure the world knows how much they love their favorite show. Community fans, also know as “Communies” are planning a “CommuniCon” event that show creator Dan Harmon himself might even attend.  Read more

NBC News' Dateline continues to find creative ways to use social TV to build their audience. This summer we broke the news about Dateline Chatline, the show's new social platform for connective viewers with tweets, anchors and more. Tonight, in honor of the premiere of their 21st season, they're sending Josh Mankiewicz, who's been with a correspondent on the show since 1995 to a viewer's home to watch the show with him. We interviewed Mankiewicz about how they used social to pick the lucky winner.

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The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.

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