NBC News Digital has signed up oil company Shell as the sponsor of its “Meet the Press” experience on the Zeebox second screen app. Zeebox, which launched in the U.S. late last year, will also use feature its new “SpotSynch” ad technology with the partnership. The tech will feature an interactive Shell add in the app, as a Shell ad appears on “Meet the Press.”
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Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.
The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.
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