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Posts Tagged ‘NBC’

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

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The Emmys Were Boring

Maybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

NBC Local Stations Launch Second Screen Companion ‘Challenge’ Ahead of Primetime Emmys

Emmy trophyTo gear up for the 66th Primtetime Emmy Awards, which takes place on Monday, August 25, NBC’s Owned Stations division has launched the second screen companion game, ‘Emmys Ballot Challenge’ on its local station websites.

To participate fans can visit their local station website and select who they think will win an Emmy in 10 categories, playing individually or as a team.  On the night of the awards, they will be able to see how their answers stacked up against the rest of their team. Users can invite their friends via an integration with Facebook’s API to form a team, tracking team predictions along with scores in real-time.

Prediction data from around the country will be featured in on-air live visualizations via ExciteM’s API and an integration with vizRT and Chyron. Read more

You Can Now Google ‘America’s Got Talent’ to Save Your Favorite Contestants

2012-07-26-Americas_Got_TalentLast night, NBC’s hit show ‘America’s Got Talent,’ began to incorporate voting and instant save in a new way: Google Search.  The show is partnering with Google to allow fans to Google the terms “America’s Got Talent” or “AGT” starting at the end of the live show to access the vote, and then also tonight during the results show, to instantly save an act close to being sent home.

“We’re excited to bring fans an easy and interactive way to vote for their favorite acts on America’s Got Talent,” said Anjali Joshi, VP of Product Management, Google. “With a simple search on your mobile phone, tablet, or desktop, you can support acts you love, and also help save them from elimination.” Read more

NBC becomes first broadcast network to offer exclusive content on SoundCloud with ‘Last Comic Standing’

Screen Shot 2014-07-09 at 2.22.34 AMSoundCloud has changed the way we experience sounds and music on the web. The platform which stands out as one of the top audio streaming destinations is becoming increasingly important to TV, a medium that’s always had close ties with music and sounds. For Last Comic Standing (airing Thursdays at 10/9c) NBC’s comedy competition that recently returned, the network become the first broadcast shop to offer exclusive content on the platform. Here are the details. Read more

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

Not Fit to Print: MyRecipes Becomes First Time Inc. Brand to Get its Own Roku Channel

PrintLess than a week removed from its spinoff from Time Warner Inc., Time Inc. is already making a big digital splash. The company yesterday announced that MyRecipes.com – a top-five food destination according to comScore – will be getting its own Roku channel. ‘MyRecipes’ is the first example of a distribution partnership between Time Inc. and Roku announced in May.

“We want to connect with consumers wherever they are consuming video content and Roku is a leader in streaming entertainment,” said JR McCabe, Time Inc.’s Senior Vice President of Video. “MyRecipes is the perfect brand to launch this new partnership with its wealth of content and passionate audience base.” Read more

NBC finishes strong with The #VoiceFinale

Screen Shot 2014-05-26 at 9.07.18 PMNBC’s The Voice finale last week ended an extremely social TV season. Since 2011  we’ve been covering the impact this show has had on the social TV world. Last season we saw #VoiceSave take off and most recently we wrote about how Telescope has powered both #VoiceSave and #VoiceTailgate. For the finale, Lost Remote partner Canvs (Mashwork’s new social TV analytics platform) took a deep look at the highlights from the show and how #VoiceFinale ended up becoming the most used hashtag throughout the broadcast. Here are the details. Read more

5 Social TV Stories You May Have Missed

Social-TVFrom NBC using Whisper to promote ‘Rosemary’s Baby’ to E! launching an ‘Instagram Wall’ to track top celebrity accounts there were many major social TV stories this week.

Here are five that you may have missed:

- A YouGov poll found that 27% of TV viewers in the UK use social media while watching.

Takeaway: More studies appear to be concluding that while the majority of TV viewers are distracted, only between 20 and 30 percent of these viewers are using social media while watching. The most recent Deloitte Digital Democracy Survey, which tracked U.S. consumers, found that 22 percent of multitasking activities related to the shows being watched. Social TV companies have a lot of work to do to capture the attention of distracted viewers.

- Colin Hornett, Executive Producer of iPowow, distinguishes between social TV companies and participation TV companies in a piece for The Social Media Monthly: “We’re not social TV. It’s inherently social because you end up sharing things, but iPowow is Participation TV. This also isn’t a fad. Smart devices are only becoming more prevalent, so you need to be able to engage your audience and have them participate. 85% of people watching TV have some type of device in their hand, so why not give them something fun and engaging to do? This is really about engaging the fans in the story in the most entertaining, fun, simple way possible, and we’re having a blast doing it.”

Takeaway: We’ve written about participation TV companies like iPowow, Applicaster, and Wayin. As we just wrote above, it is becoming more difficult to capture the attention of TV audiences, but participation TV and connected TV app companies are finding innovative ways to help keep viewers engaged. Participation TV is particularly appealing to sports and award show content producers and advertisers.

Read more

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