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Posts Tagged ‘NBC’

Social TV Year-in-Review: ‘TODAY’ Orange Room Producer Adam Miller

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The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by TODAY Orange Room Producer Adam Miller. 

2014 was the year of…Orange. In September, we celebrated the one-year anniversary of TODAY’s groundbreaking social initiative, the Orange Room hosted by Carson Daly. With our digital studio and audience-driven content across platforms, we’ve become a model for success in social television.

Here are 9 things we learned about social TV in 2014:

1.       The audience is excited to be involved.

In the first year of the OR, #OrangeRoom trended 127 times. And that’s just the #OrangeRoom hashtag!

2.       Social really allows us to tear down the fourth wall.

We’ve been able to open direct lines of communication between our team and the audience. In just one example Matt Lauer joined Facebook in 2014, kicking off a series of successful weekly live Facebook chats with our viewers.

3.       You can’t plan some of the best moments.  

From Rokering to Rokerthon, being able to rapidly respond in real time is key, and that’s a big shift from the last six decades of morning news.

4.       There’s room for sponsors to participate in new ways.

#LoveYourSelfie and #RealDadMoment are great examples of programs where we’ve partnered with brands that are having similar conversations to our own editorial discussions.  As long as we’re transparent with the audience, we’re excited to include sponsors in new ways going forward. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

No Lovely Thoughts for ‘Peter Pan Live’

peterpanliveNo one was going to make you watch NBC’s “Peter Pan: Live” and like it. Even NPR, NPR of all outlets, got in on the snark leading up to the broadcast. But people really let Allison Williams and the whole production team have it. Mocking plot points that most other productions also included. The accents (they were always British, in my mind). The dog’s name. Seriously: we mocked Nana, the dog, in “Peter Pan” last night. Are you proud of yourselves? Do you feel better? Here are some extra nasty ones:  Read more

‘State of Affairs’: How Twitter Reacted to Katherine Heigl’s Return to TV

140509_2781084_State_of_Affairs_Official_TrailerKatherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.

According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Networks Opt Out of Obama’s Speech Because It’s #TGIT

obamatlakingWhile the official excuse is that the speech will be “overtly political” and that there are straight news outlets to broadcast President Obama’s immigration reform speech, we all know the real reason networks won’t be interrupting regular programming tonight.

Because you need to live-tweet “Grey’s Anatomy,” and it could theoretically cut into the Raiders – Kansas City kickoff at 8:25pm.

We should all be ashamed of ourselves. Univision will give the President ten-minutes because the Latin Grammy’s start at 7 p.m. Telemundo, CNN, and PBS will broadcast the speech in full. The hashtag, if you’re curious is #ImmigrationAction.  Or, #TGIT.

Twitter Chats and TV Stars Just Don’t Mix

gwenchatTwitter chats are the bane of my existence and if you’re trying to market a television show, they should be yours, too. They are messy, hard to follow, and usually not that interesting at best. At the very least, the show or star should ask the questions, not the other way around.

Like Monday night’s Twitter chat with Gwen Stefani, promoted by Twitter, “The Voice” judge was taking questions and promoting her new album. The chat was supposed to be moderated with the hashtags #BabyDontLie, the name of her new single, and #AskGwenStefani.

No one expects a Twitter chat with a primetime celebrity and musician to be deep. But what could be good publicity — like a Reddit AMA — ends up in the social media ether on Twitter. Like this:

Or this:

In all, she answered about 20 questions in the half hour block after the “The Voice” on Monday night, sifting through abuse and nonsense. Once upon a time, a Twitter chat was a good idea, a way to see how much you could engage with your followers. These days? There has to be a better way.

Drama Between ‘The Voice’ Judges Boosts Social Engagement

thevoiceYou could watch “The Voice” when it airs or catch it on Hulu. Or you could just read their Twitter feed. The sing-off competition is one of the most popular social television shows during its broadcast but you can get a full recap from the videos posted to their social media accounts.

Live-tweeting is hard to do. If you actually read through the #Scandal hashtags, you don’t get a full picture of everything that’s going on. It’s reaction and emotion based. “The Voice” team doesn’t engage viewers in the competition aside from the “Instant Save” or retweeting who your “judge boo” is, which is all pretty standard Twitter fare. Read more

‘Law and Order: SVU’ Premiere Tops Twitter Ratings

lawandorderNBC’s “Law and Order: SVU” premiered it’s sixteenth season last night and made Nielsen’s Top 5 in Twitter ratings. That has everything to do with the show’s efforts in building a Twitter presence.

Like “Scandal” has gladiators, SVU has #SVUDiehards. Law and Order:SVU is the one in the whole franchise that has given its characters more backstory, more drama, and it helps that they’ve been getting into life and death situations later. In fact, there should be a “Scandal” and “SVU” tweet-off.

Showrunner Warren Leight is active in promoting the week’s episode and live-tweeting during the broadcast.It doesn’t hurt when the whole cast is involved, too:

In between Leight’s interaction with fans, the writers gets in on the fun:

During the show’s airing, you’ll see multiple hashtags trending. Some are official, like the #SaveBabyBenson that went with with plot and some are just jokes amongst fans, like last night’s #NewGuy.

While “Big Brother” and the new “black-ish”beat the show in impressions, it will be interesting to see how they work it all season. Maybe their #WCW is a little cheesy, but “Law and Order:SVU” is no joke on the social media side.

Fall TV Fail: NBC’s Marketing Wednesdays All Wrong

wcwIf NBC is thinking about winning over women on Wednesday nights, it might want to rethink its strategy. “The Mysteries of Laura,” a new Debra Messing show about a tightly wound cop trying to be a good mom premiered last night, upsetting critics and fans.

Next week, it will open for Chicago P.D. and Law and Order: SVU — both of which have strong social media followings.

Marketing the lineup as #WCW just feels weird. “Women Crush Wednesday” is problematic for many reasons, the first of which is that it’s juvenile. Either you are targeting middle school girls with Instagram accounts for your Wednesday night lineup, or you’re trying to emulate ABC’s Shondaland Thursdays and have totally missed the mark. Neither situation is ideal or makes sense.

Read more

Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

Read more

#ThursdayNightFootball Kicks Off On Twitter

thursday-night-footballCBS rang the NYSE opening bell this morning to celebrate it’s $300 million Thursday Night Football deal. Nevermind that #TNF kicked of last night on NBC.

Next week, CBS officially kicks off, going all out with a Jay-Z theme song, and opening narration by Don Cheadle.

On social media, CBS is already working on hyping and warning their viewers:

 

 

But some football fans with cable subscriptions in mind were already lamenting DirectTV’s negotiations with NBC that lasted until just before the game. Fans in Ohio, Florida, and 16 other states were using antennae and social media to commiserate.


Others were already worried that they wouldn’t be able to watch #TNF through CBS.com, which has no plan to stream games, unlike FOX, which will stream games and playoffs.

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