Last week’s Lost Remote NYC show brought together the best and most forward-thinking minds of the social TV industry. Ryan Osborn, NBC News Vice President of Digital Innovation took the stage to discuss one of the most important issues that has arisen for TV networks who deliver news via social. Read more
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NBC News' Dateline continues to find creative ways to use social TV to build their audience. This summer we broke the news about Dateline Chatline, the show's new social platform for connective viewers with tweets, anchors and more. Tonight, in honor of the premiere of their 21st season, they're sending Josh Mankiewicz, who's been with a correspondent on the show since 1995 to a viewer's home to watch the show with him. We interviewed Mankiewicz about how they used social to pick the lucky winner.
Yesterday, NBC News announced that msnbc.com would be transforming into the all-new NBCNews.com as the 16-year partnership between Microsoft and NBC came to an end. The New York Times details the divorce here and why it makes sense for both the 51% Comcast owned-NBC and for Microsoft who will look to launch it's own news division shortly. But what will happen to the site's social media accounts...
When Dateline first launched on NBC News back in 1992, it was unclear whether this TV news magazine would fail after so many other NBC attempts had tanked. Now in it's 20th season, the network is launching "Dateline Chatline", a major social TV initiative aimed at merging "all viewer discussion surrounding Dateline into one easy-to-access, user-friendly online site..."
The summer is upon us and that means that NBC News' morning show, "Today" is throwing its annual concert series. The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for Friday's Pitbull performance.
The summer is upon us and that means that NBC News' morning show, "Today" is throwing its annual concert series. The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for Friday's Pitbull performance.
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