NBC Sports proved its social chops with its coverage of the 2012 London Olympics. Now, looking to continue on its sports and social success, NBC is determined to give those tuning in to watch “the greatest two minutes in sports” an all-encompassing viewing experience. Here are some of the ways NBC plans to make today’s Kentucky Derby the most social one ever. Read more
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The social media Olympics are about to begin, and NBC and Twitter are tying the knot to launch an event page that will live at Twitter.com/#Olympics. This is the second major partnership the San Francisco-based media giant has launched to curate tweets around a sporting event. The first was announced in May with NASCAR that led to Twitter's first TV spot during the event in June.
It's not just the first social Olympics, but the first second screen Olympics. NBC has just launched their highly-anticipated apps to complement their broadcast of the London Games. The free apps, which are available for iPhone, iPad, iPod Touch and select Android devices, are designed to sync with TV and provide all the detailed content you might be looking for during the events...