Shazam was one of the first social TV players to announce an Olympics partnership with NBC, enabling viewers to use their Shazam apps to “tag” coverage and commercials. Today, they’ve even announced (but have yet to tweet about it from @Shazam) that they’ve reached 5 billion total tags since they launched in the early iPhone days, an impressive milestone. They’re not releasing the breakdown between TV and music tags, but to be fair their TV growth is much more recent.

Here are the top moments that have been Shazamed during the Olympics. As they pointed out to us, notice that swimming has been especially popular:

Saturday: Misty May-Treanor and Kerri Walsh Jennings Win Opening Beach Volleyball Match vs. Australia

Sunday:

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]]> Natan Edelsburg http://lostremote.com/the-most-shazamed-moments-of-the-olympics_b32829#disqus_thread http://lostremote.com/the-most-shazamed-moments-of-the-olympics_b32829 http://www.lostremote.com/?p=32829 Tue, 07 Aug 2012 12:15:51 +0000 With the Olympics halfway over, NBC has begun to release the success of their digital properties, which includes live streaming of all the games on their iPad apps. The web changed completely between 2008 and 2012, enabling a more social Olympics who’s coverage can be found way beyond the TV screen. Here are details on the NBC Olympics digital success.

The results are in for NBC’s digital footprint for the Olympics. Here are the main stats:

75 Million Total Videos Streamed, Up 182% vs. Beijing in 2008

34 Million Live Streams, Up 333% vs. Beijing

744 Million Page Views, Up 160 Million from Beijing

NBC Olympics Live Extra & NBC Olympics apps Peaked at No. 1 & 2 as Top Free Apps for iPhone & iPad on App Store

6.2 Million Devices Verified by Cable, Satellite and Telco Customers

Regarding NBCOlympics.com’s mobile website, the total unique viewers for the 2008 games were 2.8 million and for London 2012 there have already been 5.2 million, proving smartphone penetration. The NBC Live app has already had 7 million unique users and the NBC Olympics app has had 2.7 million.

The announcement on their successes, made on Friday were missing any stats on social. No word of the progress of their partnerships with Twitter or Facebook or how many people have been sharing content to the social web from their social outlets. Here were the most live streamed clips, all destroying of course the one 2008 clip that made it to the list:

DATE	GAMES	VIDEO CLIP	VIDEO SPORT	STREAMS
July 31, 2012	London	Team USA Women’s Gymnastics wins Gold	Gymnastics	1,462,834
August 2, 2012	London	Michael Phelps wins 200IM Gold	Swimming	1,192,812
August 2, 2012	London	Gabby Douglas wins Women’s All-Around Gold	Gymnastics	1,096,319
July 30, 2012	London	Men’s Gymnastics Team Gold Medal Final	Gymnastics	1,067,679
July 31, 2012	London	Team USA Men’s Swimming wins 4×200 Gold	Swimming	1,010,416
July 28, 2012	London	Ryan Lochte wins 400IM Gold	Swimming	891,819
July 29, 2012	London	Team USA Men’s Swimming earns 4×100 Silver	Swimming	823,194
July 29, 2012	London	Team USA Women’s Gymnastics Qualifications	Gymnastics	688,752
August 1, 2012	London	Men’s Gymnastics All-Around Gold Medal Final	Gymnastics	610,335
August 22, 2008	Beijing	USA Men’s Basketball Semifinal	Basketball	581,882

Any surprises in there? We’ll update you as NBC releases more numbers.

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]]> Natan Edelsburg http://lostremote.com/nbc-olympics-digital-growth-since-bejing-in-2008_b32728#disqus_thread http://lostremote.com/nbc-olympics-digital-growth-since-bejing-in-2008_b32728 http://www.lostremote.com/?p=32728 Sun, 05 Aug 2012 23:24:48 +0000 Let’s not forget the Olympics are a global TV event and that NBC’s innovations and sometimes frustrating decisions are only one part of the 204 nation event. After just a few days, it’s already clear how drastically social has affected the Olympics. With the games underway and the world tuned in, we looked into some of the other countries’ efforts to bring the games to social and the second screen. Here’s what we found.

International Olympic Committee:

The IOC’s own Facebook page has over 3 million likes and their Twitter has 1.4 million followers. They’re hosting live video and chats on their page and have partnered with Facebook for “Explore London 2012“, a simple and beautiful guide to the games. There’s also the Olympics Athletes Hub, a part of Olympics.org giving a chance for athletes to stay in touch with their fans on social and for fans to easily search and find their favorite athletes.

United Kingdom:

Not surprisingly, the host of the 2012 games is going big with social and the second screen. They’re promoting a number of different London 2012 apps that include results and the official mobile game. They’re also reporting on the social success of the games in roundup posts and have Twitter and Facebook accounts.. The BBC is the official broadcaster of the games. They’ve launched smartphone apps (below) but don’t seem to have an iPad companion. They also have dedicated Twitter and Facebook pages for the games.

Australia:

The official broadcasters of the games are The Nine Network and Foxtel. The Nine Network’s digital presence is almost identical to the now extinct MSNBC.com. NineMSN.com, a join venture between the network and MSN is the main destination for the TV network. A third level domain within that site is devoted specifically to the linear network. In honor of the Olympics, they’ve launched the “Social Games“, a way for fans to compete with each other for points and badges by participating in trivia and sharing content across the social web. On the second-screen front NineMSN launched Jump In an iPad app with a Twitter tracker and updates on the games. The Foxtel app streams all eight channels and allows you to record games on your set-top box remotely.

Canada:

CTV, the broadcaster of the games in Canada has also made social a big part of the experience. On their site they feature what’s trending on social at the moment and are also promoting #CTVOlympics. Their “Ultimate Fan” social app (below) looks and feels very similar to the NineMSN experience giving fans the chance to use social to rise on a leader board. Samsung is sponsoring this social experience. They also have second screen apps that feature live streaming of the games and social.

China:

The previous host of the summer Olympics is taking social and the second screen seriously. Weibo, the nation’s Twitter meets Facebook competitor, has launched a Farmville-like social game for the Olympics. This massive social experience (below) is sponsored by China Mobile and Suning Electronics. The app was developed in partnership with RedWorks Bejing, an arm of advertising giant Ogilvy & Mather. CCTV is broadcasting the games in China.

France:

France Télévisions is the official broadcaster of the games. On their official Olympics website they’ve included a Facebook social experience sponsored by Asics, that allows you to automatically share content on your Facebook timeline with an on/off switch.

Israel:

Israel’s IBA station is airing the games and the contract detailing their rights to air is available here. The contract even includes a section on “new media revenues.” This Olympics marks the 40-year anniversary of the 1972 Olympics in which terrorists killed Israel athletes. IBA is featuring a commemoration on their website. Instead of developing apps, they’re promoting a QR code on their website and Olympic Facebook page that will take you to a mobile optimized website for information on the games.

There are 197 other nations participating in the games. Let us know about other social TV and second screen activations that the official broadcasters are using to promote the games.

A big thanks to Liz Duval (@LizardSocial) for her research for this post.

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]]> Natan Edelsburg http://lostremote.com/how-the-world-is-using-social-media-around-the-olympics_b32650#disqus_thread http://lostremote.com/how-the-world-is-using-social-media-around-the-olympics_b32650 http://www.lostremote.com/?p=32650 Wed, 01 Aug 2012 07:38:24 +0000