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Posts Tagged ‘NBC’

NBC invests in, partners with, NowThis News

nSXz7qvaqMHZYKBNBC this week has announced that it will invest in, and partner with, NowThis News. In two years, NowThis News has become a major player in an evolving news landscape. It is skewed towards younger audiences who seek to consume information – news or otherwise – via short, mobile-friendly videos. The companies will partner to co-produce original, short, videos that are easily shareable, and the relationship will play to their major strengths: NowThis News’s philosophy and NBC News’s resources. Read more

Seth Meyers begins late night transition with @LateNightSeth

Screen Shot 2014-01-06 at 8.24.58 PMLate Night with Seth Meyers may begin in a month and a half, but Seth Meyers didn’t wait until February 24th to debut his show’s Twitter presence. On Monday, @LateNightSeth sent its first  three tweets: a promo for the show on YouTube,  a retweet of Seth Meyers’s main account promoting the same video, and a picture with Abraham Lincoln, a llama, and showgirls. The first 5 accounts @LateNightSeth followed? Seth Meyers, Mike Shoemaker, Saturday Night Live, SNL Weekend Update, and Alex Baze. Read more

NBC Sports to stream both NFL wild card games; feature special social media analyst

StoryFor the third consecutive season, NBC Sports will stream Saturday’s Chiefs – Colts and Saints – Eagles wild card games via its ‘NBC Sports Live Extra’ desktop and tablet product. The stream will include additional camera angles and interactive features, along with unique digital content and social media extensions. Read more

2014 NHL Winter Classic ties TV ratings record, sets other records

b00af_dm_120209_nhl_winter_classic-1_display_imageOn Thursday, we guessed that the 2014 NHL Winter Classic would be the highest rated, most social (and snowiest) regular season game in NHL History. For anyone who watched the game, the “snowiest” prediction quickly became apparent. On Friday, NBC announced the ratings and we certainly were close: The 2.5 rating ties the 2008 NHL Winter Classic, which was played at Wrigley Field, for the most-watched regular season game title. Read more

ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

What does the long, long, tail of Twitter mean for social TV?

Social-TV“Twitter is giant, and it has an outsize influence on popular and not-so-popular culture, but that influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts–and lots and lots of people who sit back and listen.” A new report by Jon Bruner of O’Reilly Radar concludes that though Twitter is a behemoth in both size and influence, many of its users are inactive.  Read more

Exclusive: NBC announces social TV growth for ‘The Voice’ at Lost Remote Show

thevoiceWe’ve covered NBC’s The Voice closely this season as the show continues to innovate in social TV. Over two years ago, The Voice set a social TV precedent in how new platforms can take a show to the next level. We’ve continued to cover the show and this season we watched as they took social to the next level again by launching #VoiceSave. Vice President of Marketing for
NBC Entertainment, Jared Goldsmith just presented results about #VoiceSave and the show’s social TV growth for the first time at the Lost Remote Show in LA. Read more

The platform that powered NBC’s #VoiceSave integration

thevoiceLast month, NBC’s hit singing show ‘The Voice’ introduced a feature to give fans a seat next to Adam Levine on the judges stage. What is being called the ‘Instant Save,’ fans have been able to save a contestant during the live elimination show. After Carson Daly announced who is safe, he mentioned the three contestants on the hot seat; with his cue, fans then had five minutes to vote using #VoiceSave to rescue one of the bottom three contestants. To count, a vote must have used #VoiceSave (or it can be retweeted) and mention the artist’s first name. Read more

An inside look at how La Voz Kids created a real-time ad during a broadcast

la vozDuring a recent telecast of La Voz Kids (The Voice Kids), the hosts of the show told viewers during a commercial break that if they wanted the chance to be on TV to go to the La Voz Fresh Kids app, submit a photo of themselves, and watch until the end of the show. After the cut-off period for the entries, ePrize randomly selected a winner, which Telemundo verified using never.no’s moderation tools. never.no then took the winning photo and placed it in the final TV spot, which was sent to Telemundo. The Gain-sponsored ad was then played during the final segment of the broadcast. Read more

NBC shows are in the midst of a ‘smirk off’ competition on Tumblr

NBC304NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more

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