In addition to Twitter's announcement on the biggest moments, Bluefin Labs have released their analysis from London 2012. "The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments," according to Bluefin...
The Olympics has ended, and Twitter is sharing the biggest moments that occurred across their platform. If you remember, Twitter struck a deal with NBC to curate content for the event. Additionally, visualizing and curating tweets throughout the games has been a major part of the second screen Olympics. Now the platform has released some of the biggest moments from the Games that occurred in 140-characters or less.
Now that the Olympics are slowly but surely winding down, the companies that have invested in making this the most social and digital event in the competition's history are beginning to release digital and social data. NBC Sports released their most live streamed clips earlier this week, and now Shazam is coming out with their most "Shazamed" Olympic moments.
With the Olympics halfway over, NBC has begun to release the success of their digital properties, which includes live streaming of all the games on their iPad apps. The web changed completely between 2008 and 2012, enabling a more social Olympics who's coverage can be found way beyond the TV screen. Here are details on the NBC Olympics digital success.
Let's not forget the Olympics are a global TV event and that NBC's innovations and sometimes frustrating decisions are only one part of the 204 nation event. After just a few days, it's already clear how drastically social has affected the Olympics. With the games underway and the world tuned in, we looked into some of the other countries' efforts to bring the games to social and the second screen. Here's what we found.
There are endless moving parts when it comes to pulling off such a massive broadcast like the Olympics. For all the questionable programming decisions that's causing some anger on Twitter, you have to hand it to NBC for successfully delivering endless amounts of media deliverables to their paid advertisers...
A big part of the recent Twitter-NBC Olympics partnership was that they would be bringing back the Twitter Tracker they used back in 2008, but in a bigger way on devices. The tracker can be accessed within the NBC Olympics iPad app and it's proving to be one of the best ways to discover what games are worth watching at the moment, and here's why.
The social media Olympics are about to begin, and NBC and Twitter are tying the knot to launch an event page that will live at Twitter.com/#Olympics. This is the second major partnership the San Francisco-based media giant has launched to curate tweets around a sporting event. The first was announced in May with NASCAR that led to Twitter's first TV spot during the event in June.
The TODAY Show is a big fan of Facebook, integrating it in the show with franchises like "TODAY Throws a Wedding" and even inviting Facebook to debut its new Timeline product live on the show. And now, TODAY is celebrating being the first morning show to hit the 1 million mark on its main Facebook page -- over 1.8 million likes across all of TODAY's Facebook pages.
It's not just the first social Olympics, but the first second screen Olympics. NBC has just launched their highly-anticipated apps to complement their broadcast of the London Games. The free apps, which are available for iPhone, iPad, iPod Touch and select Android devices, are designed to sync with TV and provide all the detailed content you might be looking for during the events...
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