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Posts Tagged ‘NBC’

NBC Sports Prepares Digital and Social Strategy for 2014 Stanley Cup Playoffs

NHL_2014_StanleyCupPlayoffsFour months removed from another incredibly successful Winter Classic, the NHL is preparing its social and digital strategy for playoff hockey.

For the third year in a row, every playoff game will be broadcast across multiple NBC Sports Group platforms. As many as 105 playoff games will air across NBC, NBC Sports Network, CNBC, and NHL Network, and all games will stream on NBC Sport Live Extra (accessible via desktop, mobile, and tablet devices).

NBC Sports will also be making a big social push. The network is partnering with Magisto, an app that will allow fans to create edited movies with effects from on their desktop or mobile device. There will be calls to action during the Stanley Cup asking fans to create Magistro movies of them celebrating and the best videos will be shown on air. Read more

‘Today’ debuts cross-platform cooking show, ‘Fresh Cooks Live’

2F5E50F78-93DC-1454-26770C4E510ACCCA‘Today’ show fans have demanded longer cooking segments, and NBC has listened.

Yesterday, the ‘Today’ show debuted ‘Fresh Cooks Live: Today’s Spring Cookalong,’ a week-long series that features self-made cooks with large internet followings. The demos will air live on TV via a picture-in-picture format while simultaneously streaming on today.com.

Carson Daly is the host of the series, and will be utilizing social media to engage with fans. ‘Today’ has asked viewers to submit cooking photos and questions using hashtag #FreshCooksLive, and via Facebook.com/TODAY, and Facebook.com/TODAYFood. Daly will be fielding questions live on Twitter, and viewer-submitted cooking photos will be integrated across Today’s coverage. Read more

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac

sochiIn 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million of the deal, which Comcast eventually won. The price may be exorbitant, but by most accounts, the 2014 Winter Olympics was a big victory for NBC.

According to Richard Sandomir of the New York Times: “NBC averaged 21.4 million viewers a night. That is dandy by anyone’s standard: it is like carrying Sunday Night Football, which averaged 21.7 million viewers last season, every night.”

More, according to research from iSpot.tv, six brands – Chevrolet, AT&T, Geico, McDonald’s, Visa, and BMW – each spent more than $50 million to broadcast during the Games. Procter & Gamble was not a top-15 spender, yet it was the biggest digital winner of all brands that advertised during the Games. Read more

‘Recipe to Riches’ Trivia app gives fans ability to effect show’s outcome

downloadIn December, we wrote about how Telescope was charged by NBC to power The Voice’s immensely popular #VoiceSave initiative. On Tuesday, CBC-TV announced the launch of the Telescope-produced ‘Recipe to Riches’ Trivia app.

‘Recipe to Riches’ is a Canadian cooking show similar to Bravo’s ‘Top Chef’ in many ways. What sets the two shows apart, though, according to judge Gail Simmons, is that ‘Recipe to Riches’ chefs are all amateur, home cooks.

“We’re excited to be able to engage with our audience on a multi-platform level,” said Paul McGrath, executive producer, interactive at CBC. “It’s a great way to build momentum throughout the season and to involve the audience from day one”.

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Jimmy Fallon imagines how The Beatles would have leveraged social TV

beatlesThis month marks the 50th anniversary of The Beatles’ first appearance on the ‘Ed Sullivan Show.’ On last night’s episode of ‘The Tonight Show Starring Jimmy Fallon,’ Fallon imagined how The Beatles would have addressed the crowd following the performance if social media existed in 1964.

As John Lennon, Fallon first reminds the crowd to “like us on Facebook!” before providing them with a Twitter handle: @TheRealBeatlesUK. Of course, The Beatles also had partnership deals with Sprite and Red Bull. Watch as Lennon seamlessly references activations on Facebook, Twitter, Instagram, and Vine: Read more

During Weekend Olympics Coverage, NBC Teases Return of ‘Heroes’

heroes-reborn-2015-02232014-114356During its coverage of the 2014 Winter Olympics Saturday night, NBC showed a teaser trailer for the return of ‘Heroes,’ one of the network’s most popular shows in the 2000’s.

‘Heroes Reborn’ will return in 2015 as a 13-episode mini-series. Before the premiere, NBC will leverage social media to re-engage fans of the original series and try to cull new fans. NBC.com will also launch a digital series prior to the linear TV premiere that will introduce the characters and new storylines.

While the return of ‘Heroes’ has likely been in the works for awhile, NBC must be encouraged by the social response to Fox releasing a teaser trailer during the Super Bowl for the return of ’24.’ Read more

‘The Tonight Show Starring Jimmy Fallon’ launches new website and app

Screen Shot 2014-02-13 at 10.16.10 PMWith every new show comes a new opportunity to wow viewers and fans on the web. NBC Entertainment Digital just launched a brand new website and mobile app to connect viewers to Jimmy’s new show set to premiere on Monday. Here are the details. Read more

Why NBC Chose Adobe Primetime to Power its Digital Olympics Coverage

New-Primetime-LogoWhile NBC and partner networks are in the midst of broadcasting more than 500 hours of Olympic programming on TV, NBC has committed to doubling this output online via NBCOlympics.com and the NBC Sports Live Extra app. To power such expansive and expanded streaming coverage, NBC has chosen Adobe and their Adobe Primetime platform.  Adobe Primetime is an advanced TV publishing and monetization platform for programmers and pay-TV service providers.

After receiving flack for how it handled tape-delayed TV coverage during the 2012 London Games, NBC has enabled viewers to stream events live for this year’s Winter Games – even if NBC reserves these events to broadcast on TV in primetime.  It has been less than two years since the 2012 London Games, but viewing habits, especially when it comes to consuming sports content, have already changed. NBC’s decision to allow instant access to events, then, became less of a value-add and more of a necessity. Read more

Social TV highlights from the Sochi opening ceremony

1389914605000-Sochi-NBC-logoNBC Sports released highlights from the Sochi opening ceremony on social media. We’ve been covering NBC’s tremendous efforts and as the games ensue they continue to make social and important part of the Olympic experience. Read more

‘Top Chef: Last Chance Kitchen’ gives ousted ‘Top Chef’ contestants a second chance

top-chef-320x250Season 11 of ‘Top Chef’ continues on, but the Season 3 finale of the most-watched web series in NBCU’s history concludes tonight. ‘Top Chef: Last Chance Kitchen’ will post at 11 PM EST, immediately following tonight’s episode of ‘Top Chef’ (10 PM EST).

The web series follows ousted ‘Top Chef’ competitors, who, through a series of challenges, have the chance to re-enter the main competition. Each week, two or more of the previously eliminated chefs compete against the just-eliminated ‘Top Chef’ contestant. Tom Colicchio judges the web series, and the champion of ‘Last Chance Kitchen’ is able to compete in the ‘Top Chef’ season finale. Tonight, ‘Top Chef’ fans will find out which contestant will get to return.

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