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Posts Tagged ‘NBC’

Not Fit to Print: MyRecipes Becomes First Time Inc. Brand to Get its Own Roku Channel

PrintLess than a week removed from its spinoff from Time Warner Inc., Time Inc. is already making a big digital splash. The company yesterday announced that MyRecipes.com – a top-five food destination according to comScore – will be getting its own Roku channel. ‘MyRecipes’ is the first example of a distribution partnership between Time Inc. and Roku announced in May.

“We want to connect with consumers wherever they are consuming video content and Roku is a leader in streaming entertainment,” said JR McCabe, Time Inc.’s Senior Vice President of Video. “MyRecipes is the perfect brand to launch this new partnership with its wealth of content and passionate audience base.” Read more

NBC finishes strong with The #VoiceFinale

Screen Shot 2014-05-26 at 9.07.18 PMNBC’s The Voice finale last week ended an extremely social TV season. Since 2011  we’ve been covering the impact this show has had on the social TV world. Last season we saw #VoiceSave take off and most recently we wrote about how Telescope has powered both #VoiceSave and #VoiceTailgate. For the finale, Lost Remote partner Canvs (Mashwork’s new social TV analytics platform) took a deep look at the highlights from the show and how #VoiceFinale ended up becoming the most used hashtag throughout the broadcast. Here are the details. Read more

5 Social TV Stories You May Have Missed

Social-TVFrom NBC using Whisper to promote ‘Rosemary’s Baby’ to E! launching an ‘Instagram Wall’ to track top celebrity accounts there were many major social TV stories this week.

Here are five that you may have missed:

- A YouGov poll found that 27% of TV viewers in the UK use social media while watching.

Takeaway: More studies appear to be concluding that while the majority of TV viewers are distracted, only between 20 and 30 percent of these viewers are using social media while watching. The most recent Deloitte Digital Democracy Survey, which tracked U.S. consumers, found that 22 percent of multitasking activities related to the shows being watched. Social TV companies have a lot of work to do to capture the attention of distracted viewers.

- Colin Hornett, Executive Producer of iPowow, distinguishes between social TV companies and participation TV companies in a piece for The Social Media Monthly: “We’re not social TV. It’s inherently social because you end up sharing things, but iPowow is Participation TV. This also isn’t a fad. Smart devices are only becoming more prevalent, so you need to be able to engage your audience and have them participate. 85% of people watching TV have some type of device in their hand, so why not give them something fun and engaging to do? This is really about engaging the fans in the story in the most entertaining, fun, simple way possible, and we’re having a blast doing it.”

Takeaway: We’ve written about participation TV companies like iPowow, Applicaster, and Wayin. As we just wrote above, it is becoming more difficult to capture the attention of TV audiences, but participation TV and connected TV app companies are finding innovative ways to help keep viewers engaged. Participation TV is particularly appealing to sports and award show content producers and advertisers.

Read more

How NBC is Using Whisper to Promote ‘Rosemary’s Baby’

whisperMichael Heyward is #10 on Fast Company’s list of the ‘100 Most Creative People in Business 2014.’ Heyward is the Founder and CEO of Whisper, an app and website that allows users to write a short message on top of a selected image, which can then be shared anonymously. The messages are essentially easy-to-create memes, but the messages are subjective and personal, and users can receive feedback – also anonymous – on their notes.

According to Fast Company, Whisper has “millions of users each averaging 30 minutes a day on the platform, ­fluttering through a whopping 3.5 billion page views per month.”

Whisper has largely remained untouched by brands, but in March, Digiday reported on two initiatives by Universal Studios and Hulu on the platform:

Universal Studios used Whisper to market the Valentine’s Day release of its film “Endless Love” and streaming video platform Hulu is currently using it to market its forthcoming original series “Deadbeat.” Surprisingly, the ads haven’t elicited a backlash among Whisper users, Whisper’s svp of business development Michael Downey said.

This week, NBC has been using Whisper to promote ‘Rosemary’s Baby,’ the two-part mini-series which premiered Sunday night and which concludes tonight at 9pm EST. NBC will post a total of 10 photos (three of which are being released exclusively on Whisper) on the platform telling Rosemary Woodhouse’s story from her point of view. NBC then plans on sharing the content posted to Whisper across its other social channels. Read more

Dateline Becomes First Network Newsmagazine to Reach One Million Facebook Likes

10337426_10104136891458219_73490780_oThis past Sunday, NBC’s Dateline achieved a major milestone: it became the first network newsmagazine to reach one million Facebook likes. Only a year ago, Dateline was at 316,836 likes.

To celebrate the occasion, Dateline is hosting a contest on its Facebook page. The show wants to bring one Facebook fan to New York City to represent the million. To enter, fans have until May 19 to write in the comment section of the post why they are the most loyal viewer and should be the one to represent the million fans. The winner (and a friend) will have the chance to go behind the scenes at Dateline. Fans have between now and May 19 to enter. Read more

iPowow and Golf Channel Partner on Social Solution for 2014 Players Championship

ipowow_lostremoteiPowow, a leading participation TV platform that lends itself particularly well to sports clients, is teaming up with NBC Sports Group’s Golf Channel to provide a real-time second screen experience to viewers for this year’s Players Championship.

This year’s tournament began yesterday and continues through Sunday, and Golf Channel began utilizing iPowow’s solution in its ‘Golf Central’ and ‘Live From’ coverage since Monday, May 5. The network’s on-air crew will be posing questions to fans during its on-air coverage, and then directing fans to GolfChannel.com/vote to vote on the answers. The answers will be tracked and displayed on-air in real-time.

“We are excited to be working with Golf Channel ,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.” Read more

NBC Sports to Provide Record Amount of Kentucky Derby Coverage

2012_the-kentucky-derby-logo

NBC Sports Group is devoting more coverage than ever to this year’s Kentucky Derby, “The Fastest Two Minutes in Sports.” The record 15.5 hours of coverage begins tomorrow at 4 p.m. ET on NBCSN, and will conclude on Saturday, the day of the race.

NBC Sports will make the coverage available to stream via its ‘NBC Sports Live Extra’ desktop, mobile, and tablet experiences. The ‘Sports Live Extra’ experience will offer fans four exclusive camera angles, additional analysis from NBC Sports commentators, and highlights from the “Road to the Kentucky Derby” lead-in races.

As part of its sports coverage, NBC has been creating ‘All Access” social hubs. Similar to the experience created for the 2014 NHL Playoffs, the Kentucky Derby has its own social hub at nbcsports.com/Kentucky-derby-all-access. The hub features a collection of Derby Instagram photos and ‘Paddock 140: 140th Kentucky Derby in 140 Characters.”  Read more

NBC Sports Prepares Digital and Social Strategy for 2014 Stanley Cup Playoffs

NHL_2014_StanleyCupPlayoffsFour months removed from another incredibly successful Winter Classic, the NHL is preparing its social and digital strategy for playoff hockey.

For the third year in a row, every playoff game will be broadcast across multiple NBC Sports Group platforms. As many as 105 playoff games will air across NBC, NBC Sports Network, CNBC, and NHL Network, and all games will stream on NBC Sport Live Extra (accessible via desktop, mobile, and tablet devices).

NBC Sports will also be making a big social push. The network is partnering with Magisto, an app that will allow fans to create edited movies with effects from on their desktop or mobile device. There will be calls to action during the Stanley Cup asking fans to create Magistro movies of them celebrating and the best videos will be shown on air. Read more

‘Today’ debuts cross-platform cooking show, ‘Fresh Cooks Live’

2F5E50F78-93DC-1454-26770C4E510ACCCA‘Today’ show fans have demanded longer cooking segments, and NBC has listened.

Yesterday, the ‘Today’ show debuted ‘Fresh Cooks Live: Today’s Spring Cookalong,’ a week-long series that features self-made cooks with large internet followings. The demos will air live on TV via a picture-in-picture format while simultaneously streaming on today.com.

Carson Daly is the host of the series, and will be utilizing social media to engage with fans. ‘Today’ has asked viewers to submit cooking photos and questions using hashtag #FreshCooksLive, and via Facebook.com/TODAY, and Facebook.com/TODAYFood. Daly will be fielding questions live on Twitter, and viewer-submitted cooking photos will be integrated across Today’s coverage. Read more

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac

sochiIn 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million of the deal, which Comcast eventually won. The price may be exorbitant, but by most accounts, the 2014 Winter Olympics was a big victory for NBC.

According to Richard Sandomir of the New York Times: “NBC averaged 21.4 million viewers a night. That is dandy by anyone’s standard: it is like carrying Sunday Night Football, which averaged 21.7 million viewers last season, every night.”

More, according to research from iSpot.tv, six brands – Chevrolet, AT&T, Geico, McDonald’s, Visa, and BMW – each spent more than $50 million to broadcast during the Games. Procter & Gamble was not a top-15 spender, yet it was the biggest digital winner of all brands that advertised during the Games. Read more

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