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Posts Tagged ‘nbcu’

E! launches ‘Instagram Wall’ to track top celebrity accounts

image002E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more

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NBC’s head of research on Twitter driving ratings: ‘it just isn’t true’

twitter-tvThe war to make sense of social TV took an interesting turn yesterday when NBCU’s head of research Alan Wurtzel told the Financial Times’ Emily Steel that Twitter isn’t driving ratings. Re/code’s Peter Kafka summed up the key quotes from Wurtzel:

The crucial quotes from Wurtzel, relayed by the FT’s Emily Steel: “Why wouldn’t I want to say to you, ‘We have a potent new way in which we can drive ratings?’” But “it just isn’t true,” he added. “I am saying the emperor wears no clothes. It is what it is. These are the numbers.”

Here’s how Twitter CEO Dick Costolo has since responded. Read more

30 Rock, Parks and Recreation, Breakout Kings, and Battleground nominated for 2013 Streamy Awards

The third annual Streamy Awards is set to take place next Sunday, February 17th. Better know as the Streamys, the awards show honors excellence in original online programming and those behind it. “Comic/actor/writer/composer/Wired Magazine contributor/Talking Dead host and founder of Nerdist Industries” Chris Hardwick will host the show, which will take place at the Hollywood Palladium in Los Angeles. Read more

Zeebox launches in the US with Comcast, NBCU, HBO and Cinemax

The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.

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The results are in: how the Olympics did on social [infographic]

In addition to Twitter's announcement on the biggest moments, Bluefin Labs have released their analysis from London 2012. "The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments," according to Bluefin...

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'Tia & Tamera' EP Jason Carbone: social TV is a 'game changer'

Last week Style, an NBCU lifestyle network, launched the second season of the reality show, 'Tia & Tamera' featuring the Mowry sisters who became famous in the 90s for their WB show "Sister Sister." We spoke with the show's social-savvy Executive Producer, Jason Carbone on how the show became the network's...

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Inside one of the biggest social TV ad campaigns ever

Last week news broke that Unilever would be launching their new Clear Scalp & Hair Therapy product in a massive launch across NBCU's linear, digital and social properties. This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch "Touch" globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the a way a thirty second spot is created and implemented during programming.

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Inside look at the new 'Oxygen Connect' social TV platform

One of the big announcements at the NBCU Digital NewFront was the launch of Oxygen Connect, a social TV platform geared to take season two of The Glee Project to the next level by incorporating ways to have fans interact with the contestants throughout the course of the season and competition. With Oxygen Connect, the network isn't just going to curate content from the social web. They're going to incorporate elements of the show...

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How NBCU plans to scale social gaming across its TV brands

This week NBCU announced it was rolling out a new social gaming platform across its TV brands. Called the Universal Games Network, or UGN, the idea grew out of USA Network's success with the Character Arcade. Fans can play games, unlock content, win reward points and redeem them for real and virtual goods. And it's all connected with Facebook. We were curious how the platform will work across NBCU, so we interviewed Jesse Redniss, SVP of Digital for the USA Network brand properties.

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Inside look at NBCU's first Digital NewFront

Last night's NBCU NewFront felt like Willy Wonka had built a social TV factory. While Occupy protests took over downtown, an intimate crowd packed into Skylight West on 36th Street and 10th Ave to enjoy NBCU's first ever Digital NewFront. The first part of the night was a fun presentation hosted by NBCU talent and execs followed by a carnival of social TV (that included creating a video of yourself within The Voice or a Weather Channel broadcast) and interactive digital displays of the media company's sixty different digital offerings....

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