The third annual Streamy Awards is set to take place next Sunday, February 17th. Better know as the Streamys, the awards show honors excellence in original online programming and those behind it. “Comic/actor/writer/composer/
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The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.
In addition to Twitter's announcement on the biggest moments, Bluefin Labs have released their analysis from London 2012. "The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments," according to Bluefin...
Last week Style, an NBCU lifestyle network, launched the second season of the reality show, 'Tia & Tamera' featuring the Mowry sisters who became famous in the 90s for their WB show "Sister Sister." We spoke with the show's social-savvy Executive Producer, Jason Carbone on how the show became the network's...
Last week news broke that Unilever would be launching their new Clear Scalp & Hair Therapy product in a massive launch across NBCU's linear, digital and social properties. This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch "Touch" globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the a way a thirty second spot is created and implemented during programming.
One of the big announcements at the NBCU Digital NewFront was the launch of Oxygen Connect, a social TV platform geared to take season two of The Glee Project to the next level by incorporating ways to have fans interact with the contestants throughout the course of the season and competition. With Oxygen Connect, the network isn't just going to curate content from the social web. They're going to incorporate elements of the show...
This week NBCU announced it was rolling out a new social gaming platform across its TV brands. Called the Universal Games Network, or UGN, the idea grew out of USA Network's success with the Character Arcade. Fans can play games, unlock content, win reward points and redeem them for real and virtual goods. And it's all connected with Facebook. We were curious how the platform will work across NBCU, so we interviewed Jesse Redniss, SVP of Digital for the USA Network brand properties.
Last night's NBCU NewFront felt like Willy Wonka had built a social TV factory. While Occupy protests took over downtown, an intimate crowd packed into Skylight West on 36th Street and 10th Ave to enjoy NBCU's first ever Digital NewFront. The first part of the night was a fun presentation hosted by NBCU talent and execs followed by a carnival of social TV (that included creating a video of yourself within The Voice or a Weather Channel broadcast) and interactive digital displays of the media company's sixty different digital offerings....
On the same day as the Social TV Summit in San Francisco, TV ad sales execs packed Studio 8H (SNL's famous studio) for NBCU's Social TV Symposium. Sitting on the upper deck of the studio on the 9th floor you could easily see multiple "suits" peering over printed out PowerPoint and Excel budget sheets as they listened to Twitter, Facebook and NBCU's different TV brands discuss the state, progress and future of social TV.
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