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Posts Tagged ‘nbcuniversal’

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Zeebox launches in the US with Comcast, NBCU, HBO and Cinemax

By Natan Edelsburg on September 26, 2012 9:32 PM
The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.

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Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.
Blog

Inside one of the biggest social TV ad campaigns ever

By Natan Edelsburg on May 23, 2012 7:56 AM
Last week news broke that Unilever would be launching their new Clear Scalp & Hair Therapy product in a massive launch across NBCU's linear, digital and social properties. This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch "Touch" globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the a way a thirty second spot is created and implemented during programming.

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