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Posts Tagged ‘NCAA’

Infographic: March Madness viewing expected to be way up this year

p4Peelthe social TV company whose “app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform” – just released some interesting data from a survey it conducted of 1,500 users about how much of this year’s NCAA Tournament they intend to watch.

- 35% of fans say they will devote two or more hours a day at work to tournament-related activities (watching games, checking scores, etc.)

- 1 in 3 said they will be watching at work on a smartphone or tablet

- 18% plan to either call in sick or take vacation time in order to watch games

- 40% will watch more games online in 2014 vs. 2013. March Madness Live should enjoy quite the boost.

- Facebook (33%) and Twitter (16%) will be beneficiaries of communication about March Madness, but SMS still reigns supreme (42%).

Read more

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Two second screen apps to complement March Madness viewing

MarchMadness2011Logo2March Madness is officially upon us.

If you missed the opportunity to fill out the Quicken Loans and Warren Buffet-insured ‘Billion $ Bracket Challenge,’ you will still find it difficult to avoid bracket talk this week.

As we wrote about on Tuesday, there is little need to go outside of the NCAA/CBS Sports/Turner triumvirate to get your tournament fix. Most games will be presented on linear TV across the spectrum of CBS and Turner networks, but every game will also be available to stream via the increasingly impressive March Madness Live.

Still, while access to games will be easier than ever, there are two complementary second screen experiences worth considering: Read more

March Madness Live to provide more NCAA Tournament coverage than ever

march-madness-championship-art-e1333391171579Good luck to IT departments attempting to curtail March Madness viewing.

This year, the NCAA, Turner Sports, and CBS Sports will make it easier than ever to watch the NCAA Tournament.  NCAA March Madness Live will provide streaming access to every March Madness game – that’s more than 150 hours of live basketball on essentially every device imaginable.

All games will be available via NCAA March Madness Live on PCs, mobile, and tablet devices; games will air live on TNT, TBS, and truTV; fans can access the games at,,, the App Store, Google Play, and Windows Store.

For the Final Four, which takes place April 5, fans using March Madness Live will have access to three different feeds of the two games.  On linear TV, TBS will be broadcasting the main game coverage, while TNT and truTV will be broadcasting team-specific broadcasts. Read more

CBS Sports partners with PrePlay Sports for predictive pro and college football app

preplay cbsWhile PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more

2013 NCAA Tournament generates record-setting digital engagement numbers

The NCAA, Turner Sports, and CBS Sports made a large bet on NCAA March Madness Live, the jointly-created digital platform that allows tournament followers to watch live games on their computers, and iOS and Android devices. If this year’s post-tournament numbers are any indication, the bet has paid off. Read more

Having trouble streaming March Madness at work? Hotspot Shield is the solution

Many companies have decided to block the capability to stream March Madness this year, which invariably has led to a disappointed workforce. A survey by MSN and Impulse Research showed that 66 percent of workers will be following March Madness this year during work. That includes 20 percent expecting to use one to two hours of their workday following games; another 14 percent spending three to four hours; and 16 percent saying they will spend five hours or more watching games instead of working. Read more

The four must-download apps for this year’s NCAA March Madness

On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more

March Madness live streams skyrocket on mobile

Three rounds of March Madness are in the books, and it’s all good news for NCAA, Turner and CBS. So far, fans have racked up 47% more visits over last year — 26.7 million in total — to the March Madness on Demand live streaming service. But the truly amazing stats are with the NCAA’s iPhone and iPad apps.

Over the weekend, 36% off all live streams were watched on the iPhone and iPad (above), NCAA says. Sure, that’s when people aren’t in front of their computers at work — and many sports fans are out and about — but it looks like a large number of people were also “two-screening” it in front of their TVs, watching two games at once.

Fortunately, there’s no need for three screens, as users can send tweets and Facebook status updates through the March Madness apps.

With all these live streams flying around, you may be surprised to hear that TV ratings are up, too — although that’s probably a function of all the places the live games are airing. Through Sunday, TV coverage on TBS, CBS, TNT and truTV is up 15% over CBS Sports’ coverage last year. Press release here.

Earlier: March Madness is a social media slam dunk

March Madness is a social media slam dunk

As with any big live event these days, social media is playing a pivotal role. With many Americans riveted to their TV sets (or their computers at work), March Madness is no exception. Last year, Coke spent 2% of its NCAA tournament ad budget on social media. This year, it’s spending more than 20%.

Coke Zero has sponsored the “Social Arena” on, from top tweets to trending teams. Click the “bracket” link and you’ll see the standard NCAA bracket, but with Facebook “like” buttons for each team. “Click on a ‘like’ to support your team,” says the site, which of course, broadcasts your choice on your wall:

Which links the game preview page on is offering a similar experience but tied to Twitter. Called “Tournament of Tweets” and sponsored by Verizon, you can vote for a team by sending a tweet with the corresponding hashtag. By clicking teams, you can see the latest team tweets alongside the bracket.

Beyond Coke and Verizon, other big advertisers are also investing in social media around the tournament. Hershey’s, for example, is coaxing people to its Reese’s Facebook page for a chance to try to shoot a half-court basket for $1 million at next year’s March Madness.