The NCAA, Turner Sports, and CBS Sports made a large bet on NCAA March Madness Live, the jointly-created digital platform that allows tournament followers to watch live games on their computers, and iOS and Android devices. If this year’s post-tournament numbers are any indication, the bet has paid off. Read more
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Many companies have decided to block the capability to stream March Madness this year, which invariably has led to a disappointed workforce. A survey by MSN and Impulse Research showed that 66 percent of workers will be following March Madness this year during work. That includes 20 percent expecting to use one to two hours of their workday following games; another 14 percent spending three to four hours; and 16 percent saying they will spend five hours or more watching games instead of working. Read more
On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more
Three rounds of March Madness are in the books, and it’s all good news for NCAA, Turner and CBS. So far, fans have racked up 47% more visits over last year — 26.7 million in total — to the March Madness on Demand live streaming service. But the truly amazing stats are with the NCAA’s iPhone and iPad apps.
Over the weekend, 36% off all live streams were watched on the iPhone and iPad (above), NCAA says. Sure, that’s when people aren’t in front of their computers at work — and many sports fans are out and about — but it looks like a large number of people were also “two-screening” it in front of their TVs, watching two games at once.
Fortunately, there’s no need for three screens, as users can send tweets and Facebook status updates through the March Madness apps.
With all these live streams flying around, you may be surprised to hear that TV ratings are up, too — although that’s probably a function of all the places the live games are airing. Through Sunday, TV coverage on TBS, CBS, TNT and truTV is up 15% over CBS Sports’ coverage last year. Press release here.