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Posts Tagged ‘NCAA March Madness Live’

March Madness Live to provide more NCAA Tournament coverage than ever

march-madness-championship-art-e1333391171579Good luck to IT departments attempting to curtail March Madness viewing.

This year, the NCAA, Turner Sports, and CBS Sports will make it easier than ever to watch the NCAA Tournament.  NCAA March Madness Live will provide streaming access to every March Madness game – that’s more than 150 hours of live basketball on essentially every device imaginable.

All games will be available via NCAA March Madness Live on PCs, mobile, and tablet devices; games will air live on TNT, TBS, and truTV; fans can access the games at NCAA.com, CBSSports.com, BleacherReport.com, the App Store, Google Play, and Windows Store.

For the Final Four, which takes place April 5, fans using March Madness Live will have access to three different feeds of the two games.  On linear TV, TBS will be broadcasting the main game coverage, while TNT and truTV will be broadcasting team-specific broadcasts. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

2013 NCAA Tournament generates record-setting digital engagement numbers

The NCAA, Turner Sports, and CBS Sports made a large bet on NCAA March Madness Live, the jointly-created digital platform that allows tournament followers to watch live games on their computers, and iOS and Android devices. If this year’s post-tournament numbers are any indication, the bet has paid off. Read more

The four must-download apps for this year’s NCAA March Madness

On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more