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Posts Tagged ‘Netflix’

Get a Sneak Peek of ‘The Killing’ Season 4 With Netflix’s Awesome Instagram Campaign

Netflix-The-KillingIn March, Netflix created an Instagram account for ‘The Killing,’ offering fans behind-the-scenes pictures from the rescued show. With Season 4 of the show (the first three seasons of the show aired on ‘AMC’) set to return on August 1, Netflix continues to turn to Instagram to promote it.

This time around, Netflix is using the social platform to tease the coming season’s mystery and to give fans a taste of what’s to come. Fans are directed to go to ‘TheKillingTour” account on Instagram, pictured below: Read more

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Netflix Crosses 50-Million Member Mark

netflix-logoNetflix released its Q2 earnings report yesterday, and though it didn’t surpass analysts’ expectations, the news is generally good. Netflix led the report by announcing that 15 years after launching, it now has over 50 million members in 40 countries. The company recognizes that much of its recent growth can be attributed to the success of ‘Orange is the New Black.’ The company’s “U.S. member base grew to more than 36 million on the strength of our ever-improving content offering, including Orange is the New Black Season 2. For Q3, we expect about 1.3 million net additions, comparable to Q3’13 in which we premiered Orange Season 1. We are pleased our net additions in the U.S. remain on par with last year.”

In addition to the potential of adding many more U.S. customers, the company has only scratched the surface abroad. Netflix saw 78% year-over-year international subscriber growth, with 13.8 million subscribers at the end of Q2.

Here are other highlights from Netflix’s earnings report, which have far-reaching implications across the digital, social TV, connected TV, and over-the-top landscape: Read more

Orange is the New Black gains positive momentum on social leading up to premiere

Screen Shot 2014-06-05 at 6.46.35 AMOrange is the New Black’s highly anticipated season two will launch tomorrow to fan’s delight. Netflix has been busy executing a large marketing campaign to match passionate fans eagerness to see the new season. Fizziology, the “consultative social media research company,” shared research with Lost Remote showing that in the past week there have been “99,000 social mentions – 83% which are positive.” Here are the full details of their report. Read more

Did John Oliver’s Netflix Defense, Anti-Net Neutrality Rant Crash FCC Servers?

HBO funnyman John Oliver‘s 13-minute net neutrality rant from this past Sunday’s “Last Week Tonight” might have gotten more than laughs out of viewers.

From Monday through this afternoon, the FCC website received nearly 3,000 comments: almost triple the amount posted on Thursday and Friday combined.

“This is the moment you were made for, commenters,” Oliver said on his show, urging viewers to go to the FCC website and make their comments useful. “We need you to get out there, and for once in your lives, focus your indiscriminate rage in a useful direction. Seize your moment, my lovely trolls, turn on caps lock and fly, my pretties!”

Apparently they listened, as the FCC tweeted this on Monday.

For Oliver’s part, he seems sarcastically pleased.

Read more

Netflix reveals first look at the new season of ‘Hemlock Grove’ on Vine

Screen Shot 2014-06-02 at 11.03.05 PMTrailers were so 2012. Vine is continuing to become an extremely fun, new, quick and social way to share clips of shows that are about to premiere.

While Orange is the New Black’s second season is of course on the minds of every Netflix subscriber this week awaiting the launch on Friday, another Netflix original recently made a big social TV splash as well. Hemlock Grove, Netflix’s supernatural murder mystery series is launching its second season on July 11th. A first look at the new season was revealed on Vine last week to fan’s delight. Here’s the vine Read more

New York Times: Comcast, Time Warner Cable Merger Could Make Netflix Pay More

ComcastTWCThe New York Times editorial board came out with an op-ed yesterday urging the FCC and U.S. Justice Department to block Comcast’s $45 billion acquisition of Time Warner Cable. In it, the Times cautions against the ill effects a merger could have on Netflix.

By buying Time Warner Cable, Comcast would become a gatekeeper over what consumers watch, read and listen to. The company would have more power to compel Internet content companies like Netflix and Google, which owns YouTube, to pay Comcast for better access to its broadband network. Netflix, a dominant player in video streaming, has already signed such an agreement with the company. This could put start-ups and smaller companies without deep pockets at a competitive disadvantage.

In April, Netflix came out against the Comcast/TWC merger, arguing that it would give the company unprecedented power over high-speed Internet access, with that power creating “anti-competitive leverage.”

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5 Social TV Stories You May Have Missed

Social-TVFrom NBC using Whisper to promote ‘Rosemary’s Baby’ to E! launching an ‘Instagram Wall’ to track top celebrity accounts there were many major social TV stories this week.

Here are five that you may have missed:

- A YouGov poll found that 27% of TV viewers in the UK use social media while watching.

Takeaway: More studies appear to be concluding that while the majority of TV viewers are distracted, only between 20 and 30 percent of these viewers are using social media while watching. The most recent Deloitte Digital Democracy Survey, which tracked U.S. consumers, found that 22 percent of multitasking activities related to the shows being watched. Social TV companies have a lot of work to do to capture the attention of distracted viewers.

- Colin Hornett, Executive Producer of iPowow, distinguishes between social TV companies and participation TV companies in a piece for The Social Media Monthly: “We’re not social TV. It’s inherently social because you end up sharing things, but iPowow is Participation TV. This also isn’t a fad. Smart devices are only becoming more prevalent, so you need to be able to engage your audience and have them participate. 85% of people watching TV have some type of device in their hand, so why not give them something fun and engaging to do? This is really about engaging the fans in the story in the most entertaining, fun, simple way possible, and we’re having a blast doing it.”

Takeaway: We’ve written about participation TV companies like iPowow, Applicaster, and Wayin. As we just wrote above, it is becoming more difficult to capture the attention of TV audiences, but participation TV and connected TV app companies are finding innovative ways to help keep viewers engaged. Participation TV is particularly appealing to sports and award show content producers and advertisers.

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‘Orange Is the New Black’ Season 3 Renewal Announced…on Instagram

Netflix is letting its stars do the important informing; “Orange Is the New Black‘s” Laura Prepon announced the show has been renewed for a third season on her Instagram this afternoon.


“It’s official!! Season 3!!” Prepon wrote to the right of the image, which threw out potential season three titles.

Read more

Research: The nation is addicted to binge viewing

Screen Shot 2014-05-01 at 7.39.15 AMA new research report from  Miner & Co. Studio, a research, marketing and brand consultancy was released that showed 7 of 10 U.S. TV viewers are addicted to binge viewing. This shift from niche activity to the norm that’s been happening over the last few years will continue to have a huge affect on the growth of Netflix, Hulu, Amazon Prime and other popular OTTs. Here are the details of the study. Read more

Social TV Panel on ‘Secret Social Sauce,’ Second Screen Helping or Hurting TV News

Social TV panelThe TVNewser Show got a whole lot more social yesterday when your humble author moderated a “Rise of Social TV” panel covering all things social TV and second screen.

On how growing on-air social media integration is making an impact on TV news, NBC News’ Senior VP of Editorial and Innovation Julian March suggested social media in many ways “completes the set” for NBC News’ coverage, serving as a growing complement to traditional TV. Fox News’ Chief Digital Officer Jeff Misenti spoke about the “delicate balance” between understanding your main TV audience and drawing in new audiences on social and digital.

“All of these mediums change television so that it’s two-way communication, so that we can get feedback from people in real-time, and in some cases apply that to programming,” Misenti said, adding that the key is not to get “too cute” where your on-air integration becomes polarizing.

Bloomberg TV’s social media head Katy Finneran spoke about the challenge of getting your consumers attention when they have too many social and digital platform options to begin with. “Validating your audience” is key, Finneran said, which includes showing social feeds on-air and having anchors reply to social users during their shows on air.

A non-TV newser, i.TV founder Brad Pelo, talked about the core audience of “amplifiers,” who will serve as news and entrainment networks’ advocate if they “learn how to talk to them correctly.”

Here were the other takeaways from the panel:

Read more

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