Netflix released its Q2 earnings report yesterday, and though it didn’t surpass analysts’ expectations, the news is generally good. Netflix led the report by announcing that 15 years after launching, it now has over 50 million members in 40 countries. The company recognizes that much of its recent growth can be attributed to the success of ‘Orange is the New Black.’ The company’s “U.S. member base grew to more than 36 million on the strength of our ever-improving content offering, including Orange is the New Black Season 2. For Q3, we expect about 1.3 million net additions, comparable to Q3’13 in which we premiered Orange Season 1. We are pleased our net additions in the U.S. remain on par with last year.”
In addition to the potential of adding many more U.S. customers, the company has only scratched the surface abroad. Netflix saw 78% year-over-year international subscriber growth, with 13.8 million subscribers at the end of Q2.
Here are other highlights from Netflix’s earnings report, which have far-reaching implications across the digital, social TV, connected TV, and over-the-top landscape: Read more