Deutsch LA, the creative mastermind behind Volgswagen’s “The Force” commercial, one of the most talked about TV advertisements in recent memory, recently added Netflix to its roster. The agency’s first commercial for the entertainment platform, ‘Tree Topper,’ tells the story of a crazy family from the perspective of a Christmas tree topper, which is voiced by The Sopranos’ Lorraine Bracco. She describes what she has seen during her Christmas’s with the family, including the many antics of the McDermott boys. Read more
Posts Tagged ‘Netflix’
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Netflix is straying from its full-release binge-watching strategy for its first original children’s series, “Turbo FAST.”
The company announced today that it will offer five episodes of the animated show, dubbed a “high-octane ensemble comedy that amps everything up to the extreme,” on December 24, and release the remaining episodes throughout 2014.
“We’ve long said that Netflix is revolutionizing the television industry and now we are thrilled to officially be a part of it,” said Jeffrey Katzenberg, CEO of DreamWorks Animation. “They have been fantastic partners whose vision has given our characters an amazing platform to be enjoyed by families around the world.”
The cable TV industry may be looking at a big change in the future, according to Cablevision’s CEO Jim Dolan. In an interview with the Wall Street Journal, Dolan stated “there could come a day’ when his company stops offering television service, making broadband its primary offering.” Read more
Netflix is ramping up its efforts to challenge traditional TV, debuting a new look today for TV sets that aims to hook viewers for even longer.
The internet movie and television giant—whose recent hits “House of Cards” and “Orange Is The New Black” have helped its subscription numbers and stock price skyrocket — redesigned its TV look to better synch with big-screen TVs. Expect bigger images accompanying various titles, along with new descriptions with an explanation of recommendations.
A gem has emerged on the web that everyone in the social TV industry should watch immediately. Kevin Spacey, “who gave the keynote James MacTaggart Memorial Lecture at the Edinburgh Television Festival this evening, said: ‘Clearly the success of the Netflix model — releasing the entire season of House Of Cards at once — has proved one thing: the audience wants control. They want freedom. If they want to binge — as they’ve been doing on House Of Cards — then we should let them binge.’” Here’s the video from The Telegraph that we saw from this tweet within the industry. Read more
Netflix’s successful foray into traditional TV has caused the industry to question what a “success” really means in an environment where Nielsen ratings don’t matter and views aren’t released publicly. An extremely important and interesting piece of the show’s rise in popularity and buzz has to do with the uber-shareable news, meme and entertainment site BuzzFeed. If you’re a fan of Orange Is the New Black (Netflix’s summer hit) and happen to read content on the internet, there’s a good chance you read one of BuzzFeed‘s 25 posts on Jenji Kohan (creator of Weeds) dramedy based on @Piper‘s real life experiences. Read more
Netflix has another goldmine on their hands with the recently launched “Orange is the New Black.” Think Girls meets Oz with a yuppy zest of Weeds (both Weeds and Orange were created by Jenji Kohan). If you’ve been longing for a great prison show and dramedy (since the days of Oz and Prison Break have ended) you’ll want to start watching and tweet in with the cast during Netflix’s Twitter chat tonight at 10pmET/7pmPT. Read more
In recent days media has been consumed by one Edward Snowden who revealed a Skynet-type infrastructure called Prism that the government is running. At the same time it appears as if traditional cable TV business is gearing up for a Game of Thrones-style war with many “kingdoms” that include Intel, Aereo, Netflix, Hulu, Amazon, YouTube and more. Are the cable TV walls about to crumble? Read more
Updated with infographic. Netflix, the streaming giant that’s about to release a new season of Arrested Development just launched a genius marketing and PR campaign that hilariously explains the binge-watching internet culture they’ve defined and invigorated. New York Magazine’s The Cut coined the term “Netflix Adultery,” the act of binge-watching TV episodes ahead of your significant other when you promised them you’d watch together. Have you been a victim of this horrendous crime? According to Netflix’s survey of 2000 American adults, “12 percent confessed to watching ahead on TV shows they were supposed to save to watch with their partners. ” Also, “ten percent admitted to being the victim of Netflix adultery, which means either 2 percent are blissfully unaware of their partners’ indiscretions, or the cheaters are hitting multiple victims.” Read more
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