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Posts Tagged ‘Netflix’

Why Netflix Tightened Its Grip on Content Discovery and Shut Down Its Public API

netflix-logoIn June, Netflix announced that it was shutting down its public API. Late last week it finally happened.

In some ways this is major news – another large internet company granting access to only a select fe partners; in other ways it isn’t. As noted by Gigaom, the company’s VP of Edge Engineering Daniel Jacobson pointed out recently that less than .3% of total API traffic were public requests.

Natan Edelsburg, a leading social TV expert and Senior Supervising Producer of the Shorty Awards thinks that the move is a matter of control. “I can guess that Netflix won’t always or ever want to be included in the same discovery ecosystem as their competitors to both strengthen their brand and to prevent lesser discovery experiences than they provide on their native apps.” Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

‘Orange is the New Black’ Hosts Halloween Contest #BigBooHalloween. Hilarity Ensues

I’m not sure there’s anything more social than dressing up as your favorite TV characters as part of a group Halloween costume.

No series was more popular this year among revelers than ‘Orange is the New Black.’ OITNB hosted an official costume contest from October 28 through October 31 with the hashtag #bigboohalloween.

Some of the costumes were absolutely incredible. Below, the first and second place costumes, respectively:

Lea DeLaria, who plays ‘Big Boo’ in the show announced the results last week via Instagram: Read more

Kevin Spacey Talks About the ’3 Pillars of Content’

Kevin Spacey gets it. Here’s his entire keynote speech from earlier this month at the Content Marketing World conference, where he explains to executives the “three pillars” of content: audience, conflict, and authenticity.

So being on Netflix makes him an expert? Kind of. Not just about where people are watching television, but understanding that in the digital sphere everything is social. For anything to be a success, it’s better if it starts at a grassroots level.

The whole talk is about 25 minutes long, but worth a watch over lunch (for the social marketing sights and his Joe Pesci impression).

Netflix Orders New Judd Apatow Series

netflix-logoOne more point for Netflix this week when it comes to original content. The netcaster (a term used by Variety in an original report and which I hope we all start using ASAP) ordered two seasons of a Judd Apatow, Lesley Arfin, and Paul Rust creation called “Love,” which we can only assume will be like “Girls” but maybe worse. From Netflix’s release, the show’s about two characters who will “navigate the exhilarations and humiliations of intimacy, commitment, and other things they were hoping to avoid.”

Definitely worse.

But probably also definitely a hit when it’s set to debut in 2016. Talk about playing the long game; Amazon and Hulu need to step up their bidding game because it’s not likely that “Doozers,” or “Alpha Dog” are going to cut it.

‘New Girl’ Episodes Finally On Netflix

For those in the know, it might as well be “New Girl” day. Tonight’s the season 4 premiere on FOX and Netflix just began streaming season 3 today.

Netflix release dates could be so much better utilized by networks if they weren’t so wary of viewers streaming old content on any website other than theirs. You could hype the serendipity of the premiere date and being able to binge on last season during your lunchbreak. People like that sort of thing.

Instead, you have to really be paying attention to notice. Also released on Netflix today is FOX’s “Bones” season 9, which premieres next week, so you could theoretically catch up on that, too.

Tonight’s premiere of “New Girl” is bound to be a social hit anyway with guest start Jessica Biel and a little catfighting between her and Jess.

‘Sherlock’ App Gives Fans Exclusive Content, Voicemails From Benedict Cumberbatch

For fans looking for a “Sherlock” fix, there’s an app for that. The British import has a devoted and second-screen minded fanbase — they waited patiently for the series to make its way across the pond, for Netflix to finally stream it exclusively, and have been known to crowdsource Google maps.

Now there’s another way to geek out. The app, available for iOS, Android, and Kindle, includes a game where you join the Network to solve a series of cases, Benedict Cumberbatch leaves you voicemails with mission updates, and, of course, you can watch exclusive video and audio clips.

Unlike the Kardashian app, which walked the thin line between love and hate for the reality show, The Network is a whole different kind of second screen experience. The game is almost a series within itself. And if you have to make people wait until 2016 for the next installment, it’s really the least you could do.

The app, featured in the video below, was created by Project Factory and Hartswood Films.

Netflix and HBO Produce Some of the Most Social Shows, but How Do They Fund Them?

netflix-logoFrom ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.

Netflix and HBO have very different business models that allow them to fund the original programming that has come to define them, and a recent infographic produced by Great Business Schools highlights these differences.

Some highlights from Great Business Schools’ research, followed by the infographic:

- To pay for one show, 520,834 people need to subscribe to Netflix  for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans

- Cost per episode:
Hemlock Grove: $4 million
Orange is the New Black: $4 million
House of Cards: $4.5 million before David Fincher (executive producer)

- HBO spends $1 billion a year on original content.
But Time Warner owns them…
So there’s lots of cash on hand.

Netflix is continuing to grow,
but they’re having to borrow through bonds to keep expanding.

Read more

Get a Sneak Peek of ‘The Killing’ Season 4 With Netflix’s Awesome Instagram Campaign

Netflix-The-KillingIn March, Netflix created an Instagram account for ‘The Killing,’ offering fans behind-the-scenes pictures from the rescued show. With Season 4 of the show (the first three seasons of the show aired on ‘AMC’) set to return on August 1, Netflix continues to turn to Instagram to promote it.

This time around, Netflix is using the social platform to tease the coming season’s mystery and to give fans a taste of what’s to come. Fans are directed to go to ‘TheKillingTour” account on Instagram, pictured below: Read more

Netflix Crosses 50-Million Member Mark

netflix-logoNetflix released its Q2 earnings report yesterday, and though it didn’t surpass analysts’ expectations, the news is generally good. Netflix led the report by announcing that 15 years after launching, it now has over 50 million members in 40 countries. The company recognizes that much of its recent growth can be attributed to the success of ‘Orange is the New Black.’ The company’s “U.S. member base grew to more than 36 million on the strength of our ever-improving content offering, including Orange is the New Black Season 2. For Q3, we expect about 1.3 million net additions, comparable to Q3’13 in which we premiered Orange Season 1. We are pleased our net additions in the U.S. remain on par with last year.”

In addition to the potential of adding many more U.S. customers, the company has only scratched the surface abroad. Netflix saw 78% year-over-year international subscriber growth, with 13.8 million subscribers at the end of Q2.

Here are other highlights from Netflix’s earnings report, which have far-reaching implications across the digital, social TV, connected TV, and over-the-top landscape: Read more

Orange is the New Black gains positive momentum on social leading up to premiere

Screen Shot 2014-06-05 at 6.46.35 AMOrange is the New Black’s highly anticipated season two will launch tomorrow to fan’s delight. Netflix has been busy executing a large marketing campaign to match passionate fans eagerness to see the new season. Fizziology, the “consultative social media research company,” shared research with Lost Remote showing that in the past week there have been “99,000 social mentions – 83% which are positive.” Here are the full details of their report. Read more

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