Back in November, Never.No launched a social TV ad platform to reach multiple screens. Now they’re proving that what they’ve created can work. “We’re creating social TV advertising – it’s that simple and that powerful,” the company told Lost Remote. We spoke with Never.No’s VP of the EMEA region Scott Davies about their ad with Intel and more. Read more
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Producing live TV is tricky enough, but add real-time social media to the mix, and it can be downright difficult. The social TV startup Never.no has rolled out a new product here at NAB that aims to make it easier for on-air talent to react to social media without waiting for a producer to add it to a script. Called "Prompter," it runs on an iPad app. "It's a second version of a companion app, but specifically for presenters," said Never.no's Scott Davies, who showed us how it works...
Get ready for more social media integration on air, especially in local TV. Chyron is a staple in the TV industry for on-screen graphics, and today the company announced "Engage," its platform for integrating second screen, social media, and social TV data into live TV broadcasts. "By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts..."
This is an interesting partnership to note. In advance of NAB next month, the social TV startup Never.no has partnered with one of the biggest TV graphics companies, Vizrt. Calling it an "unprecedented integrated social TV and graphics infrastructure," the companies promise to help solve one of the biggest challenges of social TV: seamlessly incorporating audience participation in a way that matches the visual flow of the broadcast, both on TV and devices.
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