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Posts Tagged ‘neymar’

The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Women 18-24 Drive World Cup Facebook Conversation on Monday

FacebookTVThe World Cup has already broken Facebook engagement records just one week into the games. Facebook is invested heavily in this year’s tournament, and its data team is closely monitoring the results. For the first time since the World Cup started, though, women 18-24 were the top demographic talking about Monday’s Group A matches, which included Brazil vs. Cameroon and Mexico vs. Croatia.

Younger women supporting Mexico carried the women 18-24 demo. Their interactions specifically mentioned “Chicharito,” who scored the last goal in the Mexico vs. Croatia match.  Read more

It Took Just One Week for the World Cup to Break Facebook Engagement Records

FacebookTVIn the lead up to the World Cup, Facebook launched ‘Trending World Cup’ and ‘Facebook Ref’ to keep fans informed and engaged throughout the world’s most popular sports event. We’re just one week into the tournament, and even Facebook must be surprised by the results so far: Between June 12 and June 18 more people have talked about the World Cup on Facebook than the number of people who talked about this year’s Super BowlOscars and Sochi Games, combined

With three weeks left of games, the World Cup will surely set the bar (and an extremely high one at that) for event-based social engagement. Here’s how the first week of World Cup Facebook chatter stacks up to the aforementioned events:

  • World Cup Week 1 (June 12 – June 18): 141M people – 459M interactions (posts, comments and likes)
  • Super Bowl XVIII on Feb. 2:  50M people – 185M interactions (posts, comments and likes)
  • Sochi Games, Feb. 6-23:  45M people – 120M interactions (posts, comments and likes)
  • 86th Academy Awards on Mar. 2:  11.3M people – 25.4M interactions (posts, comments and likes)

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