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Posts Tagged ‘NFL’

Twitter’s Recipe of the Day: #NFL + Twitter + Turkey = #Thanksgiving

Screen Shot 2014-11-27 at 12.26.36 PMTwitter yesterday sent an email with the subject line “#NFL + Twitter + Turkey = #Thanksgiving.”

Recognizing that people across the U.S. will be tuning into today’s slate of NFL games – and, unlike Sundays or Monday nights, doing so even if they don’t like football – Twitter has devoted resources to building a special #NFL experience. There is not always a marquee matchup on Thanksgiving, but today’s San Francisco 49ers vs. Seattle Seahawks NFC Championship rematch, replete with playoff implications, will likely drive big tune-in and tweet numbers.

The #NFL timeline includes a schedule of the day’s games (and an upcoming one for Sunday) on the left rail. Clicking into each tab drives users to game-specific content. The #NFL hashtag also includes a “Videos” tab, designed to keep users engaged longer on Twitter.com.   Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

#TheCatch Unites Rivals On Twitter, For a Minute

Last night Odell Beckham Jr. did something incredible: he brought Giants and Cowboys fans together. While  #NYGvsDallas was filled with a little trash-talk, #TheCatch was good enough to make everyone just shut up and love football:

Well, at least for a minute. Then Dallas fans were happy to rub it in: Read more

Emmitt Smith Will Sign Your Tweets This Weekend

signmytweetNow’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.

During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:

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NFL Homegating App Brings the Tailgating Experience Home

NFL-LogoCan’t make it to the stadium for your favorite NFL team’s game? The NFL’s Homegating app enables you to organize a tailgating experience at home.

The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.

While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.

In addition the app’s existing features, here’s what’s new in the latest update: Read more

The 3 Social TV Stories You Missed This Week

darbystanchfield

A lot happens in the week and you can’t click through everything. Here’s our pick for top social TV media links you may have missed.

1) Hulu might start running less ads. With the launch of their new mobile apps and growing subscription numbers, rumor has it that there could be less ads during your “Brooklyn Nine-Nine” binge fest. Some rumors need to be stopped: with Apple’s 30% take on in-app subscriptions, it’s not likely too happen anytime soon.

2) The NFL’s Week 5 #NameThePlay has some pretty good winners. If you’re not following the hashtag on game days, you’re missing out. The organization’s social team offers up clips of memorable plays for the week and fan’s can name them. Like the ‘Peytona 500′ for Manning’s 500th career touchdown pass. Who knew football fans could be so punny?

3) We all know that the #Gladiators are good live-tweeters but Darby Stanchfield, who plays Abby, is going for the win. If you aren’t following her on Thursdays, you’re missing out. Not only is she all over the episode before, during, and after it airs, but she does it all in CAPS LOCK and maximum emoji use. While the other actors are good at adding their two cents, Stanchfield is more hardcore than you are. She’s more hardcore than everyone.

Peyton Manning and Sunday’s Super Bowl Rematch Sparks Twitter Conversation

b99194475z.1_20140129230759_000_glb4jkmo.1-1Let’s face it: last year’s Super Bowl was a dud. The Seattle Seahawks demolished the Denver Broncos 43-8.

This past Sunday, the Broncos had a chance to avenge their loss, and a late Peyton Manning-led drive forced the game to overtime. According to our analytics partner Canvs, which measures Twitter sentiment, the five minute period immediately following Manning’s incredible drive accounted for 21% of reactions for the entire nine-hour window monitored. That five minutes saw 32,139 reactions out of 125,535 total tweets.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Armchair Quarterbacks, This App’s For You

Spit App Logo 304x200Today, just in time for NFL Thursdays, i.TV launched a new televised sports app, Spit. It’s a game for the game and doesn’t take umpteen hours to set up like a fantasy league.

Users download the app, invite friends, and then answer questions throughout the broadcast like, “will the next play be a run or a pass or an intercept?” The questions run on a ten second timer and there’s a leader board for your crew and for the entire Spit audience. Founder and i.Tv CEO Brad Pelo says:

What we discovered is that fans of sports tend to be a little bit more engaged around second screening, but there’s a great opportunity to get them to competitively engage. We built a feature last year for Nintendo, for their second screen experience and we watched , specifically for sports, the metrics just skyrocket. It became the second most used feature on the platform.

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#ThursdayNightFootball Kicks Off On Twitter

thursday-night-footballCBS rang the NYSE opening bell this morning to celebrate it’s $300 million Thursday Night Football deal. Nevermind that #TNF kicked of last night on NBC.

Next week, CBS officially kicks off, going all out with a Jay-Z theme song, and opening narration by Don Cheadle.

On social media, CBS is already working on hyping and warning their viewers:

 

 

But some football fans with cable subscriptions in mind were already lamenting DirectTV’s negotiations with NBC that lasted until just before the game. Fans in Ohio, Florida, and 16 other states were using antennae and social media to commiserate.


Others were already worried that they wouldn’t be able to watch #TNF through CBS.com, which has no plan to stream games, unlike FOX, which will stream games and playoffs.

NFL Now Launches New Platforms and New Original Content

nflnowAre you ready for some football? How about football everywhere and all the time?

Tonight is the first primetime broadcast of Thursday night football on NBC, but the NFL is taking the second screen seriously this season with the expansion of their NFL Now video service. If you want to watch replays of full games, you still have to pay for it with Game Rewind. But NFL Now offiers fans video highlights and football news; users can customize their “channel” with their fave teams, players, and fantasy team filtering.

Yesterday, the NFL announced that NFL Now is now supported on five new platforms: NFL Mobile phone and tablet applications, Amazon Kindle Fire, Fire Phone and Fire TV, and Yahoo! Screen. They also have two new, original, reality shows called Finding Giants and Undrafted and a new daily talk show, which will air on NFL Now and Direct TV.
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ESPN and EA Partner on ‘Madden NFL 15′ Cover Vote Promotion

Screen Shot 2014-05-10 at 11.03.33 AMAt the NFL Draft last Thursday night, ESPN and EA announced the return of the ‘Madden NFL’ cover vote. ESPN and EA have narrowed the field down to a ‘Sweet 16’ of NFL rising talent, and fans will be able to choose which player graces the cover of ‘Madden NFL 15,’ which will be released on August 26.

ESPN will leverage its TV, digital, and social assets to promote the competition. Fans can vote once per day at ESPN.com/maddenvote, and take to @ESPNNFL on Twitter and the NFL on ESPN Facebook page to debate the picks using the hashtag #MaddenCover. Every Thursday for the next four weeks, the winners of each round will be announced on ESPN’s ‘NFL Live,’ and players still alive in the bracket will make appearances on ESPN programming to campaign for themselves.

“Every year, ESPN and EA SPORTS continue to go bigger with the Madden NFL Cover Vote,  and there’s no better way to kick off the vote for Madden NFL 15 than having last year’s winner and NFL legend Barry Sanders announcing it on stage at the NFL Draft,” said Raphael Poplock, vice president of games and partnerships for ESPN.  “We are building on our momentum over the last three Madden NFL Cover Votes to deliver an engaging experience that puts the cover in the hands of the fans, which have resulted in some of ESPN’s most successful social activations to date.”

The winner will be announced from LA LIVE Plaza during the 6 p.m. hour of SportsCenter on Friday, June 6. Read more

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