In September we wrote about Viggle’s launch of the MyGuy app, their foray into social TV fantasy football. This playoff season, Viggle has partnered with Hall of Fame quarterback Dan Marino to launch the MyGuy Playoff Football Challenge. Read more
Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.
“Friends plus football plus KFC equals couchgating. What’s the square root of that? Original Recipe Bites.” So says one of the “couchgaters” in KFC’s new ad campaign launched with the help of Draftfcb Chicago. With the 2013 NFL Playoffs underway and the majority of Americans watching football from their couches, KFC has introduced the concept of couchgating – the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. Read more
Updated: Bill Simmons says the 90-minute SportsCenter that followed Monday Night Football last night "cracked a 5 rating," which makes it the highest rated SportsCenter in 17 years. "Those are crisis ratings!" he tweeted. Theory: a fair number of fans, who abandoned the game before the ending, saw the tweet-storm and turned back to ESPN to watch the ensuing drama.
Social TV rewards platform Viggle has launched a new in-app experience in honor of the football season. MyGuy is "a fantasy football app that allows users to earn points and win prizes for watching the games on TV," according to the company. After viewers check into a sports game -- using the Viggle app -- they'll be given an option to use MyGuy. We spoke with Viggle President Chris Stephenson about the launch.
Social TV rewards platform Viggle has launched a new in-app experience in honor of the football season. MyGuy is "a fantasy football app that allows users to earn points and win prizes for watching the games on TV," according to the company. After viewers check into a sports game -- using the Viggle app -- they'll be given an option to use MyGuy. We spoke with Viggle President Chris Stephenson about the launch.
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