Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
The WBD ad sales chief unpacks the company’s ‘IP Upfront’ strategy.
How the TV Landscape Is About to Change, According to 5 Industry Executives
In IAB and ADWEEK's NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.
Buyers Praise Amazon’s Content-Heavy Upfront Despite Lack of Data Details
While some media buyers at Amazon's upfront enjoyed the content and talent, others wanted more details on new shoppable ad formats.
Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut
The Disney ad sales chief on a star-studded upfront and why Bob Iger is back onstage after 30 years.
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
How TelevisaUnivision pulled off a Broadway performance and an immersive experience at its upfront.
Fox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins
Fox ad sales president Jeff Collins talks Tubi, Super Bowl and a presidential election in first year leading upfront.
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
Disney, Fox and WBD showcase combined sports streamer with new brand.
At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
The CW's 2024-25 schedule includes new dramas, game shows and a WWE alliance.
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
NBCU ad sales chief Mark Marshall talks 'Wicked' ad opportunity and that Linda Yaccarino joke at upfronts.
YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront
YouTube's upfront event includes massive viewership numbers and Billie Eilish.
Netflix Unveils In-House Adtech Platform at First In-Person Upfront
Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.
WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.
How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.
Netflix Scores Live NFL Games on Christmas, Shocks TV World
Netflix signs three-year deal with NFL for Christmas Day games.
Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy
CNN CEO Mark Thompson reveals branded verticals to take sponsorship opportunities beyond politics for advertisers.
