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Posts Tagged ‘NFL’

ESPN and EA Partner on ‘Madden NFL 15′ Cover Vote Promotion

Screen Shot 2014-05-10 at 11.03.33 AMAt the NFL Draft last Thursday night, ESPN and EA announced the return of the ‘Madden NFL’ cover vote. ESPN and EA have narrowed the field down to a ‘Sweet 16’ of NFL rising talent, and fans will be able to choose which player graces the cover of ‘Madden NFL 15,’ which will be released on August 26.

ESPN will leverage its TV, digital, and social assets to promote the competition. Fans can vote once per day at ESPN.com/maddenvote, and take to @ESPNNFL on Twitter and the NFL on ESPN Facebook page to debate the picks using the hashtag #MaddenCover. Every Thursday for the next four weeks, the winners of each round will be announced on ESPN’s ‘NFL Live,’ and players still alive in the bracket will make appearances on ESPN programming to campaign for themselves.

“Every year, ESPN and EA SPORTS continue to go bigger with the Madden NFL Cover Vote,  and there’s no better way to kick off the vote for Madden NFL 15 than having last year’s winner and NFL legend Barry Sanders announcing it on stage at the NFL Draft,” said Raphael Poplock, vice president of games and partnerships for ESPN.  “We are building on our momentum over the last three Madden NFL Cover Votes to deliver an engaging experience that puts the cover in the hands of the fans, which have resulted in some of ESPN’s most successful social activations to date.”

The winner will be announced from LA LIVE Plaza during the 6 p.m. hour of SportsCenter on Friday, June 6. Read more

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NBC Sports to stream both NFL wild card games; feature special social media analyst

StoryFor the third consecutive season, NBC Sports will stream Saturday’s Chiefs – Colts and Saints – Eagles wild card games via its ‘NBC Sports Live Extra’ desktop and tablet product. The stream will include additional camera angles and interactive features, along with unique digital content and social media extensions. Read more

ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

An inside look at ESPN’s growth across multiple platforms

ESPN_Logo_CLR_PosDespite increased TV competition, ESPN continues to show massive growth across multiple platforms. In September it saw its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. Read more

Diverse audience of PBS highlighted by recent Twitter trends

league-of-denial-raster-br10-8-300x207During the month of October, PBS has experienced an interesting phenomena: for three straight Tuesdays, PBS has had a program that has trended on Twitter. More interesting, though are the genres of the shows that were trending- FRONTLINE “League of Denial: The NFL’s Concussion Crisis”Superheroes: A Never-Ending BattleThe African Americans: Many Rivers to Cross, the shows that trended, are completely different and represent the diverse audience of PBS. Here are some statistics from PBS’s Tuesday night trending streak. The American Experience film “War of the Worlds” airs tomorrow night and PBS will see if it can finish October with four straight Tuesday nights with a trending show. Read more

CBS Sports partners with PrePlay Sports for predictive pro and college football app

preplay cbsWhile PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more

To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

Viggle and Dan Marino launch second screen app for NFL Playoffs

In September we wrote about Viggle’s launch of the MyGuy app, their foray into social TV fantasy football. This playoff season, Viggle has partnered with Hall of Fame quarterback Dan Marino to launch the MyGuy Playoff Football Challenge. Read more

What happens when KFC brings tailgating indoors via TV? couchgating

“Friends plus football plus KFC equals couchgating. What’s the square root of that? Original Recipe Bites.” So says one of the “couchgaters” in KFC’s new ad campaign launched with the help of Draftfcb Chicago. With the 2013 NFL Playoffs underway and the majority of Americans watching football from their couches, KFC has introduced the concept of couchgating – the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. Read more

NFL deletes tweet after replacement refs blow call

Updated: Bill Simmons says the 90-minute SportsCenter that followed Monday Night Football last night "cracked a 5 rating," which makes it the highest rated SportsCenter in 17 years. "Those are crisis ratings!" he tweeted. Theory: a fair number of fans, who abandoned the game before the ending, saw the tweet-storm and turned back to ESPN to watch the ensuing drama.

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