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Posts Tagged ‘nhl’

With NHL Deal, GoPro is Changing How We Watch Sports

GoProAdWeek reported yesterday that the NHL and GoPro have struck a deal to feature the camera’s footage throughout the coming season. GoPro, which recently IPO’d, has – along with its stunning technology – gained popularity because of user-generated POV YouTube clips.

Its first-person vantage point lends itself particularly well to helmet sports. Bob Chesterman, the NHL’s SVP of Programming, told AdWeek that the league’s two national TV partners will integrate the GoPro into game telecasts, demonstrating the shooting and skating skills of NHL players.

More from AdWeek:

If a player filmed by GoPro scores this season, NBC or Rogers can illustrate what they saw on the play by cutting to taped footage from the commercial shoot, said Brian Jennings, NHL’s CMO. The league will also feature the POV content on NHL Network and NHL.com, while GoPro will use it on its YouTube channel. Read more

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now! 
 

Montreal Canadiens, Jimmy Fallon Make Playoff Bet on Twitter

Tonight_Show_Starring_Jimmy_Fallon_IntertitleWith the Eastern Conference Finals underway, The New York Rangers and Montreal Canadiens are battling for more than just a shot at the Stanley Cup Finals.

On Friday, the Montreal Canadiens tweeted at Jimmy Fallon and proposed a bet: if the Canadiens beat the Rangers, Fallon must wear a Canadiens jersey during one of his monologues. If the Rangers win, Jimmy Fallon’s face will serve as the Canadiens’ Twitter avatar.

During the ensuing back-and-forth Fallon showed some hesitancy before counter-proposing with what is now the official bet (confirmed during his monologue on Friday night’s show): in addition to what the Canadiens first proposed, if the Rangers win, the Canadiens’ Twitter account must tweet out 10 pictures of their mascot walking around Montreal with a Rangers jersey on.

After the Canadiens accepted Fallon’s counter, the Rangers tweeted: “We got you @jimmyfallon! #NYRPlayoffs.”

Here’s the exchange via Storify, also published on the Canadiens’ website:

NBC Sports building buzz around Stanley Cup Playoffs with #PuckCakes

NHL_2014_StanleyCupPlayoffsThere’s nothing better than doing something IRL (in real life) to generate positive social buzz. We recently wrote about NBC’s sports major social efforts for this year’s Stanley Cup Playoffs. As the playoffs are underway, the TV network has also taken the initiative to deliver edible brackets to influencers to get in the spirit. Here are the details.

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NBC Sports Prepares Digital and Social Strategy for 2014 Stanley Cup Playoffs

NHL_2014_StanleyCupPlayoffsFour months removed from another incredibly successful Winter Classic, the NHL is preparing its social and digital strategy for playoff hockey.

For the third year in a row, every playoff game will be broadcast across multiple NBC Sports Group platforms. As many as 105 playoff games will air across NBC, NBC Sports Network, CNBC, and NHL Network, and all games will stream on NBC Sport Live Extra (accessible via desktop, mobile, and tablet devices).

NBC Sports will also be making a big social push. The network is partnering with Magisto, an app that will allow fans to create edited movies with effects from on their desktop or mobile device. There will be calls to action during the Stanley Cup asking fans to create Magistro movies of them celebrating and the best videos will be shown on air. Read more

2014 NHL Winter Classic ties TV ratings record, sets other records

b00af_dm_120209_nhl_winter_classic-1_display_imageOn Thursday, we guessed that the 2014 NHL Winter Classic would be the highest rated, most social (and snowiest) regular season game in NHL History. For anyone who watched the game, the “snowiest” prediction quickly became apparent. On Friday, NBC announced the ratings and we certainly were close: The 2.5 rating ties the 2008 NHL Winter Classic, which was played at Wrigley Field, for the most-watched regular season game title. Read more

2014 NHL Winter Classic to likely be highest rated, most social (and snowiest?) yet

hi-res-167200855-look-at-the-2014-nhl-winter-classic-jerseys-displayed_crop_northIn 2009, Sports Illustrated’s Dan Shaughnessy wrote the following about the NHL’s Winter Classic: “But now hockey owns New Year’s Day the way baseball owns the Fourth of July and football owns Thanksgiving.” The idea was obvious, but the actual execution was a different story: play a nationally televised NHL game outdoors. Since 2008, NHL games have become a New Year’s Day staple, played at some of America’s largest baseball and football stadiums. Read more

CBS Sports partners with PrePlay Sports for predictive pro and college football app

preplay cbsWhile PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more

To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

How fans predicted the outcome of the Stanley Cup [infographic]

The LA Kings won the Stanley Cup yesterday, beating the New Jersey Devils in six games. We wrote about the NHL's predictive game app, and now the results are in. PrePlay, the company behind the second-screen app, shared the results with Lost Remote. Fans made 187,508 real-time predictions via the app about who would win the Conference Finals and then the Stanley Cup...

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NHL app lets fans play predictive game in sync with TV

The pro sports leagues have a tremendous opportunity to capitalize on the second screen, and the NHL has rolled out the most promising synchronized experience we've seen among the leagues to date. Called NHL Preplay, the iPad app (iPhone coming soon) enables fans to predict what will happen next in live games, competing head-to-head with their friends -- the first app of its kind in US pro sports. It launched just in time for the NHL playoffs, and we gave it a spin with the Phoenix-Nashville game.

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