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Posts Tagged ‘nick’

An inside look: Nickelodeon’s new iPad app rises to the top of iTunes

You can officially get slimed…on the second screen. Nickelodeon‘s new iPad app, “Nick App” (available for iPad here), hit iTunes on Thursday and has already risen to the number two spot in the U.S. for free apps. The new app is a game changer in the kid’s TV world as younger demographics can’t understand why old media isn’t touchable.  We spoke with Nick Digital Senior Vice President Matthew Evans about the big launch.

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An inside look at how Starlight Runner develops social TV storytelling

The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers). To help the Turtles take over multiple screens, Nick tapped Starlight Runner Entertainment a social TV company that was tasked with taking all of the brands assets and painting them in the right way on different platforms. We interviewed CEO Jeff Gomez about their role in the Turtles growth. Read more

Why is SpongeBob is so popular on social? Nickelodeon talks about social TV strategy

Ever glance at the social TV charts and notice how Spongebob is consistently at the top at different parts of the day? Nickelodeon's powerful pineapple under the sea has also created a passionate fan culture. The Viacom owned kids-focused TV network has an extremely diverse group of content that's adored on linear and social by both their key demos and older ones that can't stop talking.

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