At the end of November we pointed out that GetGlue data from Trendrr on Revenge matched up with linear data from Nielsen. GetGlue’s data on scripted shows from December 10-16 reveals a similar trend with the CW’s Arrow. Here are the details. Read more
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Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.
Nielsen’s just-released “Social Media Report” for 2012 drills deep on mobile, illustrating the inexorable relationship between social and mobile devices. “Time spent on mobile apps and the mobile web account for 63% of the year-over-year growth in overall time spent using social media,” the report said. Specifically, mobile apps, which dominate over mobile web in time spent. Read more
It seems like a week doesn’t go by without another second screen study — here’s one from last week — but Nielsen’s reports are watched very carefully within the industry. Nielsen’s Cross-Platform Report (.PDF) is out, and it provides even more solid evidence of the growing proximity and overlap between devices and televisions.
Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings.
We love uncovering individuals launching social TV projects on the side out of passion. Andrew Fernandez, an iOS developer from New Jersey, has launched Renewed, the latest social TV app to hit the store for iPhone and iPad. Even more interesting is the social TV problem he's trying to solve. Besides its one-man team, Renewed is interesting because of its unique approach...
It seems like we've been publishing a couple TV-tablet studies every week -- you can catch up in our social TV research section -- and today Nielsen published part two of its tablet study, which breaks it all down by demographic. You may remember the first study that found 45% of US tablet owners are using the device daily in front of TV. Today, Nielsen answers the question, what are they doing on their tablets? And how does it change across demographic groups? To the chart:
Nielsen published a research study today that further illustrates the deep overlap between tablets, smart phones and TVs. The study looked at how frequently tablet and smart phone owners use their devices while watching TV across the US, UK, Germany and Italy. In the US, 88% of tablet owners and 86% of smart phone owners say they used it at least once over the last 30 days while watching TV. But the daily numbers stand out even more: 45% and 41% respectively. To the charts:
First on Lost Remote: Nielsen released an early glimpse today into its research project measuring Twitter's impact on TV ratings. As we reported back in October, Nielsen's first study -- which did not include Twitter data -- revealed that a 9% increase in buzz volume (blogs, boards and public Facebook posts) corresponded to a 1% increase in ratings among the 18-49 year-old demo. But in recent weeks, Twitter has provided Nielsen with loads of data to measure its impact on ratings.
First on Lost Remote: Nielsen released an early glimpse today into its research project measuring Twitter's impact on TV ratings. As we reported back in October, Nielsen's first study -- which did not include Twitter data -- revealed that a 9% increase in buzz volume (blogs, boards and public Facebook posts) corresponded to a 1% increase in ratings among the 18-49 year-old demo. But in recent weeks, Twitter has provided Nielsen with loads of data to measure its impact on ratings.
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