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Posts Tagged ‘nielsen’

Social Scoreboard: Thursday, October 23

All three Shondaland shows took the top three spots last night according to the Nielsen Twitter ratings: “Scandal,” “How to Get Away With Murder,” and “Grey’s Anatomy,” represented for #TGIT. The CW’s “The Vampire Diaries,” and “Jimmy Kimmel” rounded out the night. nielsen10_23

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Social Scoreboard: Tuesday, October 21

“Pretty Little Liars,” “The Voice,” and ESPN’s “30 for 30″ took the top three spots last night according to Nielsen’s Twitter ratings. FX’s “Sons of Anarchy” and the CW’s “The Flash” rounded last night’s ratings. All of those numbers are dwarfed by the World Series’ Twitter activity, which ranked first in the Nielsen Sports category with 562,000 tweets by 253,000 unique authors. nielsen 10_21

Nielsen and Adobe Partner on Cross-Platform Measurement Product

nielsen_logoFirst it was comScore, and now it’s Nielsen’s turn.

Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more

Social Scoreboard: Monday, October 20

Wait, “WWE Monday Night Raw” isn’t a real sports event? Once again, it’s topped the Monday night Nielsen Twitter Ratings for Series and Specials with 160,000 tweets by 48,000 unique authors. NBC’s “The Voice” and ABC’s “Dancing With the Stars” take the second and third place slots. VHI’s “Love & Hip Hop:Hollywood and FOX’s “Gotham” round out the evening with 129,000 and 35,000 tweets, respectively.

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How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere

Comic-Con Trailer: The Walking Dead: Season 5 (Screengrab)Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.

According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

  • Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
  • “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
  • People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
  • Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
  • People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.

Social Scoreboard: Wednesday, October 15

By a longshot, FX’s “American Horror Story: Freak Show” came in first last night on Twitter with 379,000 tweets by 176,000 unique authors. CW’s “Arrow” was next with 44,000 tweets. With “Modern Family” and “South Park,” the SVU diehards must have been watching MLB baseball; the usually popular show ranks 5th in today’s Nielsen Twitter ratings. nielsen 10_15

Social Scoreboard: Tuesday, October 14

Last night, BET’s “Hip Hop Awards 2014″ ranked first in the Nielsen Twitter ratings with 520,000 unique authors of 2,665,000 tweets. Compare that to “The Voice” and “Sons of Anarchy” with 32,000 and 27,000 unique authors, respectively. BET went strong last night, with “Real Housewives of Hollywood” coming in fourth place and NBC’s “Marry Me” rounded out the evening.  nielsen 10_14

Social Scoreboard: Monday, October 13

Reality competitions rule the early week, according to Nielsen’s Twitter ratings. “WWE: Monday Night Raw,” “Dancing With the Stars,” “The Voice,” took the top three spots. “Gotham” and “Love and Hip Hop” round out the evening.

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Social Scoreboard: Week of October 6

Social TV fans: ‘Scandal’ finally has some competition. Season 5 of ‘The Walking Dead’ premiered last night, and Twitter was all over it. 494,000 unique authors composed 1,320,000 tweets about the show, reaching a unique audience of 7.47 million people, according to Nielsen’s Weekly Twitter TV Ratings.

FX’s ‘American Horror Story: Freak Show’ came in second place, and according to Canvs just over 25% of the tweets contained emotional reactions. Top-of-the-chart staple ‘Scandal’ came in third, and ‘WWE Monday Night RAW’ (The Rock HAS COME BACK) and ‘Dancing With the Stars’ rounded out the top 5. Not to be looked over, ‘The Voice’ once again made two appearances on the list with airings on back-to-back nights.

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Nielsen’s Ratings Problem Is a Total Glitch

NielsenSo far this fall season, ABC has been the victor of primetime. But how much so has, at the very least, been exaggerated.

Nielsen yesterday announced internal “ratings irregularities” that date back to March 2, 2014 and were “generally imperceptible until we saw high viewing levels associated with fall season premiere week.”

David Poltrack, the Chief Research Officer at CBS, tells Broadcasting & Cable that ABC has benefited from the error. “That’s pretty clear to anyone who’s been looking at the ratings. It’s certainly significant for ABC. It’s of lesser significance to the rest of us.”

While ABC may take a hit after Nielsen recalculates the data it has certainly been a social TV success. Nielsen’s TV ratings are based on a small sample size - 16,916 homes nationwide with plans to expand by 30% in the coming year - but Nielsen Social monitors far more TV-related tweets.

Between ‘Scandal,’ ‘Dancing With the Stars,’ ‘How to Get Away With Murder,’ and ‘Grey’s Anatomy,’ ABC is still dominating the non-NFL social TV conversation and this is clear to any network research head. ABC’s numbers will likely take a dip when the recalculated ratings are released, but considering the social buzz and watercooler talk – it should still emerge the fall TV winner.

Below, the full announcement from Nielsen: Read more

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