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Posts Tagged ‘nielsen’
The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.
Most Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.
According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.
There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more
Nielsen last week released its third quarter “Total Audience Report” (formerly the “Cross-Platform Report”), and the findings support what has become evident over the past year: viewers are increasingly consuming TV content in time-shifted settings, and are watching TV and online video on a variety of devices.
According to the report, Americans spent 141 hours per month watching traditional TV in Q3 2014. In this same quarter, viewers also watched an hour more of time-shifted content, and four hours more of online video.
The report also found that not all races and ethnicities consume content similarly: Read more
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