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Posts Tagged ‘nielsen’
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First it was comScore, and now it’s Nielsen’s turn.
Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.
“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more
Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.
According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:
- Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
- “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
- People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
- Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
- People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.
Nielsen yesterday announced internal “ratings irregularities” that date back to March 2, 2014 and were “generally imperceptible until we saw high viewing levels associated with fall season premiere week.”
David Poltrack, the Chief Research Officer at CBS, tells Broadcasting & Cable that ABC has benefited from the error. “That’s pretty clear to anyone who’s been looking at the ratings. It’s certainly significant for ABC. It’s of lesser significance to the rest of us.”
While ABC may take a hit after Nielsen recalculates the data it has certainly been a social TV success. Nielsen’s TV ratings are based on a small sample size - 16,916 homes nationwide with plans to expand by 30% in the coming year - but Nielsen Social monitors far more TV-related tweets.
Between ‘Scandal,’ ‘Dancing With the Stars,’ ‘How to Get Away With Murder,’ and ‘Grey’s Anatomy,’ ABC is still dominating the non-NFL social TV conversation and this is clear to any network research head. ABC’s numbers will likely take a dip when the recalculated ratings are released, but considering the social buzz and watercooler talk – it should still emerge the fall TV winner.
Below, the full announcement from Nielsen: Read more
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