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Posts Tagged ‘nielsen’

Social Scoreboard: Thursday, December 18

The last episode of “The Colbert Report” topped the Nielsen Twitter ratings last night. “At Midnight,” “Conan,” and “Jimmy Fallon” also made the cut. “Beyond Scared Straight” rounded out the evening.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Social Scoreboard: Wednesday, December 17

“American Horror Story: Freak Show” tops the Nielsen Twitter ratings for last night. But holiday spirit trumps all: NBC’s “Michael Buble’s Christmas in New York,” and the “WWE: Tribute to the Troops” made third and fourth. “Survivor” and NBC’s “The Sing Off” rounded out the evening.

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Social Scoreboard: Tuesday, December 16

Spike’s “Ink Master” and NBC’s “The Voice” topped the Nielsen Twitter ratings last night. The final week of “The Colbert Report,” Jimmy Fallon’s holiday sweepstakes, and Oxygen’s “Bad Girls Redemption Club” rounded out the evening.

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68% of Twitter Convos Happen During Live Broadcast

nielsen_logoMost Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.

According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.

There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more

Social Scoreboard: Monday, December 15

Last night, “American Country Countdown” on Fox and “The Voice” and “Monday Night Raw” topped the Nielsen Twitter ratings last night. Live events always take the cake. VH1′s “Sorority Sisters” and “Love and Hip Hop” rounded out the evening. Screen shot 2014-12-16 at 1.02.02 PM

Social Scoreboard: Wednesday, December 10

“American Horror Story: Freak Show” and “South Park” topped the Nielsen Twitter ratings last night. The CW came in at three and five with “Arrow” and “The 100″ respectively. David Letterman rounded out the evening. Screen shot 2014-12-11 at 1.37.23 PM

Social Scoreboard: Tuesday, December 9

The “Sons of Anarchy” finale and the “Victoria’s Secret Fashion Show” on CBS topped the Nielsen Twitter ratings last night. “Pretty Little Liars,” “The Voice,” and “Love and Hip Hop: Hollywood” rounded out the evening. Screen shot 2014-12-10 at 2.29.54 PM

Nielsen’s Q3 Audience Report: Time-Shifted Viewing, Online Video Consumption on the Rise

nielsen_logoNielsen last week released its third quarter “Total Audience Report” (formerly the “Cross-Platform Report”), and the findings support what has become evident over the past year: viewers are increasingly consuming  TV content in time-shifted settings, and are watching TV and online video on a variety of devices.

According to the report, Americans spent 141 hours per month watching traditional TV in Q3 2014. In this same quarter, viewers also watched an hour more of time-shifted content, and four hours more of online video.

The report also found that not all races and ethnicities consume content similarly: Read more

Social Scoreboard: Week of December 1

While ‘The Voice’ drove nearly double the number tweets compared to ‘Peter Pan Live!,’ NBC’s live musical event had the largest unique audience (106 million) last week – good enough to top Nielsen’s Twitter TV Ratings chart. NBC was the clear winner last week with four of the top six most social shows (‘Peter Pan Live,’ ‘The Voice,’ ‘Christmas in Rockefeller Center,’ and ‘The Voice’ again). Also in the top six were Discovery’s ‘Eaten Alive’ and FX’s ‘Sons of Anarchy.’

Social Scoreboard: Wednesday, December 3

NBC’s “Christmas in Rockefeller Center” topped the Nielsen Twitter ratings last night, along with “American Horror Story: Freak Show,” which is a nice mix, don’t you think? “Arrow,” VH1′s “Mob Wives,” and “South Park” rounded out the evening. Was I the only one reveling in AMC’s “Home Alone 2: Lost in New York” last night?

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