Simon Cowell is hard to beat. The finalized social media numbers from Nielsen’s Twitter TV Ratings show that the October 29 episode of X Factor –the first live episode of this season – not only generated four times as many tweets as The Voice, but it actually topped X-Factor’s premiere episode from last season in terms of the total number of tweets. Read more
Posts Tagged ‘nielsen’
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Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,” as described by Twitter’s communications team referencing Nielsen’s big announcement. Read more
It seems like a week doesn’t go by without another second screen study — here’s one from last week — but Nielsen’s reports are watched very carefully within the industry. Nielsen’s Cross-Platform Report (.PDF) is out, and it provides even more solid evidence of the growing proximity and overlap between devices and televisions.
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