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Posts Tagged ‘nielsen’

‘Top Chef: Last Chance Kitchen’ gives ousted ‘Top Chef’ contestants a second chance

top-chef-320x250Season 11 of ‘Top Chef’ continues on, but the Season 3 finale of the most-watched web series in NBCU’s history concludes tonight. ‘Top Chef: Last Chance Kitchen’ will post at 11 PM EST, immediately following tonight’s episode of ‘Top Chef’ (10 PM EST).

The web series follows ousted ‘Top Chef’ competitors, who, through a series of challenges, have the chance to re-enter the main competition. Each week, two or more of the previously eliminated chefs compete against the just-eliminated ‘Top Chef’ contestant. Tom Colicchio judges the web series, and the champion of ‘Last Chance Kitchen’ is able to compete in the ‘Top Chef’ season finale. Tonight, ‘Top Chef’ fans will find out which contestant will get to return.

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TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

X-Factor social numbers prove its deeply engaged audience

X-Factor304x200Simon Cowell is hard to beat.  The finalized social media numbers from Nielsen’s Twitter TV Ratings show that the October 29 episode of X Factor –the first live episode of this season – not only generated four times as many tweets as The Voice, but it actually topped X-Factor’s premiere episode from last season in terms of the total number of tweets.  Read more

Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings

Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,”  as described by Twitter’s communications team referencing Nielsen’s big announcement.  Read more

CW’s ‘Arrow’ loses social TV buzz and ratings points, is this correlation?

At the end of November we pointed out that GetGlue data from Trendrr on Revenge matched up with linear data from Nielsen. GetGlue’s data on scripted shows from December 10-16 reveals a similar trend with the CW’s Arrow. Here are the details.  Read more

Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

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Nielsen study: Mobile driving big-time growth in social media and social TV behavior

Nielsen’s just-released “Social Media Report” for 2012 drills deep on mobile, illustrating the inexorable relationship between social and mobile devices. “Time spent on mobile apps and the mobile web account for 63% of the year-over-year growth in overall time spent using social media,” the report said. Specifically, mobile apps, which dominate over mobile web in time spent. Read more

Second screen devices ‘omnipresent and not just among the young,’ finds Nielsen report

It seems like a week doesn’t go by without another second screen study — here’s one from last week — but Nielsen’s reports are watched very carefully within the industry. Nielsen’s Cross-Platform Report (.PDF) is out, and it provides even more solid evidence of the growing proximity and overlap between devices and televisions.

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What Nielsen’s acquisition of SocialGuide means for the social TV industry

Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings.

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'Renewed' app launches with TV show survival predictions

We love uncovering individuals launching social TV projects on the side out of passion. Andrew Fernandez, an iOS developer from New Jersey, has launched Renewed, the latest social TV app to hit the store for iPhone and iPad. Even more interesting is the social TV problem he's trying to solve. Besides its one-man team, Renewed is interesting because of its unique approach...

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What TV viewers are doing on their tablets [study]

It seems like we've been publishing a couple TV-tablet studies every week -- you can catch up in our social TV research section -- and today Nielsen published part two of its tablet study, which breaks it all down by demographic. You may remember the first study that found 45% of US tablet owners are using the device daily in front of TV. Today, Nielsen answers the question, what are they doing on their tablets? And how does it change across demographic groups? To the chart:

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