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Posts Tagged ‘nielsen’

Social Scoreboard: Week of August 25-28th

Last week, the Emmy’s took first place in the Nielsen Twitter Ratings with 1,102,000 tweets and 370,000 unique authors. In second, “Pretty Little Liars” with 259,000 unique authors, while VHI’s “Love & Hip Hop: Atlanta” came in with 170,000 unique authors.

“Big Brother,” “So You Thin You Can Dance,” and WWE “Monday Night Raw” round out the top ten for the week, reminders that with summer programming, it’s the big events that draw the most engagement.

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Nielsen Study: Significant Overlap Between People Tweeting About TV and Brands

A recently Nielsen study measures the overlap between people who tweet about TV and people who tweet about brands that advertise on TV.

According to the report, 17 million people sent 361 million tweets about TV through April.  In the same time period, “17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.” The purpose of measuring the overlap was to better understand the value of social TV audiences to brands.

Here are the four key findings from the report: Read more

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective

screenshots_304x200Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.

The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:

1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.

2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.

3) TV and Viggle Exposed -  Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.

The study  found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the  ’TV Only Exposed.’  Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more

KTSF Launches Nielsen-Measured TV Everywhere App

screen568x568KTSF, one of the largest Asian broadcasters in the U.S., has announced that it has integrated Nielsen’s mobile measurement software into its local TV app.

The KTSF App is powered by Syncbak – a company that powers TV Everywhere capabilities for broadcasters -which integrated Nielsen’s proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK gives clients a robust cross-platform measurement solution, with the most important feature being that TV Everywhere viewing can be included in ratings. KTSF will also be able to see demographic information, which ad campaigns or episodes were watched, and the difference in viewing behavior of live programming versus on demand. Read more

BroadcastAsia: Nielsen will present new social TV research about Southeast Asia

downloadLost Remote is continuing to cover the news breaking from BroadcastAsia 2014 in Singapore. Tomorrow, Nielsen will take the stage during the social TV day I’m chairing to present brand new research on “Internet TV, online video consumption, social TV” in the Southeast Asia regions. We’ll have the exclusives on this new research. In the meantime we interviewed Nancy Jaffe the Director of South East Asia Cross Platform Audience Measurement at Nielsen, who is leading the project and will be presenting along with Byron Munson from Videology, their partner for the research. Read more

Nielsen: We now know who’s tweeting about TV

Screen Shot 2014-05-20 at 10.25.34 PMOn Monday, Nielsen Social released some major insights on the demographics behind people tweeting about TV. “With the launch of demographics for Nielsen Twitter TV Ratings, we now know” who the viewers are tweeting and who’s seeing their tweets. Here are the major details from their analysis:

An initial analysis of Twitter TV demographics across 273 broadcast and cable program episodes reveals three important findings. First, there’s a broad age and gender distribution across programming. Second, there are significant differences in the age and gender profiles of Tweeters across programming types. Most importantly, Twitter enables TV networks and advertisers to reach audiences beyond their core demographics. Read more

With Almost 200 TV Channel Options, the Average Viewer Only Tunes Into…

As the number of TV channels available to the average home has risen to a record 189, the actual number of channels consumers tune into remains consistently low.

According to an upcoming Nielsen advertising report set to be released Thursday, the average TV viewer consistently tunes into 17 channels, even while having close to 200 options. The 189 channel number is up 60 from 2008, when the average home received 129.

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BrightLine Partners With Millward Brown Digital on Connected TV Advertising Solution

Screen Shot 2014-04-22 at 5.06.30 PMBrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine’s UXTV product currently allows connected TV advertisers to integrate their Facebook or Twitter feeds directly into ads, and measure metrics like brand affinity and purchase intent. Now, BrightLine clients will have access to Millward Brown Digital’s AdIndex, allowing them to more accurately validate the impact of ads.

“With the ‘appification’ of television now clearly underway, BrightLine’s innovative ad products paired with our ad effectiveness insights are key to unlocking the space’s monetization potential for publishers,” said Michelle Eule, SVP, Ad Effectiveness Solutions from Millward Brown Digital.

Advertisers have been continuously demanding ‘web-level’ metrics for TV and cross-platform campaigns, and analytics and research companies are scrambling to offer an honest solution. Last August we wrote about a Nielsen study that found a causal relationship between Twitter usage and linear TV ratings, and in March we wrote about comScore’s “Project Blueprint” -  the company’s first cross-media measurement initiative to measure five screens. Read more

‘Top Chef: Last Chance Kitchen’ gives ousted ‘Top Chef’ contestants a second chance

top-chef-320x250Season 11 of ‘Top Chef’ continues on, but the Season 3 finale of the most-watched web series in NBCU’s history concludes tonight. ‘Top Chef: Last Chance Kitchen’ will post at 11 PM EST, immediately following tonight’s episode of ‘Top Chef’ (10 PM EST).

The web series follows ousted ‘Top Chef’ competitors, who, through a series of challenges, have the chance to re-enter the main competition. Each week, two or more of the previously eliminated chefs compete against the just-eliminated ‘Top Chef’ contestant. Tom Colicchio judges the web series, and the champion of ‘Last Chance Kitchen’ is able to compete in the ‘Top Chef’ season finale. Tonight, ‘Top Chef’ fans will find out which contestant will get to return.

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X-Factor social numbers prove its deeply engaged audience

X-Factor304x200Simon Cowell is hard to beat.  The finalized social media numbers from Nielsen’s Twitter TV Ratings show that the October 29 episode of X Factor –the first live episode of this season – not only generated four times as many tweets as The Voice, but it actually topped X-Factor’s premiere episode from last season in terms of the total number of tweets.  Read more

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