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Posts Tagged ‘nielsen’

Social Scoreboard: Wednesday, October 29

Last night, “American Horror Story: Freak Show” and the CW’s “Arrow” were the top two talked about shows on Twitter. “Modern Family” and “blackish” were spots three and five. In fourth place was “The Colbert Report,” who had Anita Sarkeesian, a central figure of GamerGate, on last night and he did an entire segment devoted to it.

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Social Scoreboard: Tuesday, October 28

Last night, NBC’s “The Voice,” and ESPN’s “30 for 30″ took the top two spots, respectively, in Nielsen’s Twitter Ratings. “Sons of Anarchy” took the number three spot, but we bet that starts to change as things get even weirder approaching the series finale. The CW’s “Supernatural,” and ABC’s “Marvel: Agents of S.H.I.E.L.D.” rounded out the evening.

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Social Scoreboard: Monday, October 28

Even though it wasn’t all positive, “Drumline 2: A New Beat” ranked number one on Nielsen’s Twitter ratings last night, bumping “WWE Raw” down to number two. “Dancing With the Stars” and “The Voice” rounded out the night.

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Social Scoreboard: Week of October 20

After being unseated for one week by the ‘BET Hip Hop Awards’ as social TV king ‘The Walking Dead’ returns to the top of Nielsen’s Weekly Twitter TV Ratings chart. 552,000 tweets were sent by 206,000 unique authors.

Top 5 regulars ‘American Horror Story: Freak Show,’ ‘WWE Monday Night Raw,’ and ‘Scandal’ each maintain spots, while ‘Pretty Little Liars’ made an appearance with a special Halloween episode. The second half of Season 5 doesn’t return for a little over a month, but all it took was a hiatus-breaking fan appreciation episode to get fans talking.

Social Scoreboard: Thursday, October 23

All three Shondaland shows took the top three spots last night according to the Nielsen Twitter ratings: “Scandal,” “How to Get Away With Murder,” and “Grey’s Anatomy,” represented for #TGIT. The CW’s “The Vampire Diaries,” and “Jimmy Kimmel” rounded out the night. nielsen10_23

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Social Scoreboard: Tuesday, October 21

“Pretty Little Liars,” “The Voice,” and ESPN’s “30 for 30″ took the top three spots last night according to Nielsen’s Twitter ratings. FX’s “Sons of Anarchy” and the CW’s “The Flash” rounded last night’s ratings. All of those numbers are dwarfed by the World Series’ Twitter activity, which ranked first in the Nielsen Sports category with 562,000 tweets by 253,000 unique authors. nielsen 10_21

Nielsen and Adobe Partner on Cross-Platform Measurement Product

nielsen_logoFirst it was comScore, and now it’s Nielsen’s turn.

Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more

Social Scoreboard: Monday, October 20

Wait, “WWE Monday Night Raw” isn’t a real sports event? Once again, it’s topped the Monday night Nielsen Twitter Ratings for Series and Specials with 160,000 tweets by 48,000 unique authors. NBC’s “The Voice” and ABC’s “Dancing With the Stars” take the second and third place slots. VHI’s “Love & Hip Hop:Hollywood and FOX’s “Gotham” round out the evening with 129,000 and 35,000 tweets, respectively.

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How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere

Comic-Con Trailer: The Walking Dead: Season 5 (Screengrab)Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.

According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

  • Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
  • “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
  • People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
  • Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
  • People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.

Social Scoreboard: Wednesday, October 15

By a longshot, FX’s “American Horror Story: Freak Show” came in first last night on Twitter with 379,000 tweets by 176,000 unique authors. CW’s “Arrow” was next with 44,000 tweets. With “Modern Family” and “South Park,” the SVU diehards must have been watching MLB baseball; the usually popular show ranks 5th in today’s Nielsen Twitter ratings. nielsen 10_15

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