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Posts Tagged ‘nielsen’

KTSF Launches Nielsen-Measured TV Everywhere App

screen568x568KTSF, one of the largest Asian broadcasters in the U.S., has announced that it has integrated Nielsen’s mobile measurement software into its local TV app.

The KTSF App is powered by Syncbak – a company that powers TV Everywhere capabilities for broadcasters -which integrated Nielsen’s proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK gives clients a robust cross-platform measurement solution, with the most important feature being that TV Everywhere viewing can be included in ratings. KTSF will also be able to see demographic information, which ad campaigns or episodes were watched, and the difference in viewing behavior of live programming versus on demand. Read more

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BroadcastAsia: Nielsen will present new social TV research about Southeast Asia

downloadLost Remote is continuing to cover the news breaking from BroadcastAsia 2014 in Singapore. Tomorrow, Nielsen will take the stage during the social TV day I’m chairing to present brand new research on “Internet TV, online video consumption, social TV” in the Southeast Asia regions. We’ll have the exclusives on this new research. In the meantime we interviewed Nancy Jaffe the Director of South East Asia Cross Platform Audience Measurement at Nielsen, who is leading the project and will be presenting along with Byron Munson from Videology, their partner for the research. Read more

Nielsen: We now know who’s tweeting about TV

Screen Shot 2014-05-20 at 10.25.34 PMOn Monday, Nielsen Social released some major insights on the demographics behind people tweeting about TV. “With the launch of demographics for Nielsen Twitter TV Ratings, we now know” who the viewers are tweeting and who’s seeing their tweets. Here are the major details from their analysis:

An initial analysis of Twitter TV demographics across 273 broadcast and cable program episodes reveals three important findings. First, there’s a broad age and gender distribution across programming. Second, there are significant differences in the age and gender profiles of Tweeters across programming types. Most importantly, Twitter enables TV networks and advertisers to reach audiences beyond their core demographics. Read more

With Almost 200 TV Channel Options, the Average Viewer Only Tunes Into…

As the number of TV channels available to the average home has risen to a record 189, the actual number of channels consumers tune into remains consistently low.

According to an upcoming Nielsen advertising report set to be released Thursday, the average TV viewer consistently tunes into 17 channels, even while having close to 200 options. The 189 channel number is up 60 from 2008, when the average home received 129.

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BrightLine Partners With Millward Brown Digital on Connected TV Advertising Solution

Screen Shot 2014-04-22 at 5.06.30 PMBrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine’s UXTV product currently allows connected TV advertisers to integrate their Facebook or Twitter feeds directly into ads, and measure metrics like brand affinity and purchase intent. Now, BrightLine clients will have access to Millward Brown Digital’s AdIndex, allowing them to more accurately validate the impact of ads.

“With the ‘appification’ of television now clearly underway, BrightLine’s innovative ad products paired with our ad effectiveness insights are key to unlocking the space’s monetization potential for publishers,” said Michelle Eule, SVP, Ad Effectiveness Solutions from Millward Brown Digital.

Advertisers have been continuously demanding ‘web-level’ metrics for TV and cross-platform campaigns, and analytics and research companies are scrambling to offer an honest solution. Last August we wrote about a Nielsen study that found a causal relationship between Twitter usage and linear TV ratings, and in March we wrote about comScore’s “Project Blueprint” -  the company’s first cross-media measurement initiative to measure five screens. Read more

‘Top Chef: Last Chance Kitchen’ gives ousted ‘Top Chef’ contestants a second chance

top-chef-320x250Season 11 of ‘Top Chef’ continues on, but the Season 3 finale of the most-watched web series in NBCU’s history concludes tonight. ‘Top Chef: Last Chance Kitchen’ will post at 11 PM EST, immediately following tonight’s episode of ‘Top Chef’ (10 PM EST).

The web series follows ousted ‘Top Chef’ competitors, who, through a series of challenges, have the chance to re-enter the main competition. Each week, two or more of the previously eliminated chefs compete against the just-eliminated ‘Top Chef’ contestant. Tom Colicchio judges the web series, and the champion of ‘Last Chance Kitchen’ is able to compete in the ‘Top Chef’ season finale. Tonight, ‘Top Chef’ fans will find out which contestant will get to return.

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X-Factor social numbers prove its deeply engaged audience

X-Factor304x200Simon Cowell is hard to beat.  The finalized social media numbers from Nielsen’s Twitter TV Ratings show that the October 29 episode of X Factor –the first live episode of this season – not only generated four times as many tweets as The Voice, but it actually topped X-Factor’s premiere episode from last season in terms of the total number of tweets.  Read more

Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings

Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,”  as described by Twitter’s communications team referencing Nielsen’s big announcement.  Read more

CW’s ‘Arrow’ loses social TV buzz and ratings points, is this correlation?

At the end of November we pointed out that GetGlue data from Trendrr on Revenge matched up with linear data from Nielsen. GetGlue’s data on scripted shows from December 10-16 reveals a similar trend with the CW’s Arrow. Here are the details.  Read more

Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

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