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Posts Tagged ‘nielsen’

Social Scoreboard: Thursday, November 20

Last night, Univision’s “Latin Grammy Awards,” and the winter finale of “Scandal” took the top spots in the Nielsen Twitter ratings (where is Olivia, people?!).

Other #TGIT winter finales “How to Get Away with Murder,” and “Grey’s Anatomy,” took the third and fourth spots, with “The Vampire Diaries” rounding out the evening. Screen shot 2014-11-21 at 12.46.45 PM

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Social Scoreboard: Wednesday, November 19

“American Horror Story: Freak Show” and “Law and Order:SVU” took the top two spots in the Nielsen Twitter ratings last night. “Nashville,” “Arrow,” and “South Park” rounded out the evening.

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Social Scoreboard: Wednesday, November 12

“American Horror Story: Freak Show” and “The Voice” topped the Nielsen Twitter ratings last night. “Law and Order: SVU,” MTV’s “Snooki and JWOWW,” and “Arrow” round out the evening. Screen shot 2014-11-13 at 3.06.16 PM

Social Scoreboard: Monday, November 10

“The Voice” is top in the Nielsen Twitter ratings for Monday night, as they kicked off the #VoicePlayoffs. “WWE:Monday Night Raw” and “Dancing With the Stars” are in number two and three. “Gotham” and “Love and Hip Hop: Hollywood” round at the evening. nielsen 11_10

Social Scoreboard: Week of November 3

Taylor Swift wasn’t at ‘The 48th Annual CMA Awards.’ No matter. The awards show dominated the Nielsen Twitter TV Ratings chart last week, generating 1,044,000 tweets by 384,000 unique authors. This is more than triple the number of tweets and nearly triple the number of unique authors as the unflappable ‘The Walking Dead,’ which came in second on the chart. It’s no surprise that ‘American Horror Story: Freak Show,’ ‘Scandal,’ WWE Monday Night RAW’ rounded out the top 5. A new show to look out for moving forward is ‘The Real Housewives of Atlanta,’ which returned last night. The show debuted at #9 on the chart and boasts a new stickermojies app, which we wrote about earlier today.

Social Scoreboard: Thursday, November 6

Last night, Shondaland’s #TGIT line up took the top three spots in the Nielsen Twitter ratings with “Scandal,” at number one and “How to Get Away With Murder” and “Grey’s Anatomy” at two and three, respectively.

“The Vampire Diaries” and “Jimmy Kimmel: Live” rounded out the evening. nielsen 11_6

Social Scoreboard: Wednesday, November 5

Last night the “48th Annual CMA Awards” on ABC took the top spot in the Nielsen Twitter ratings. “American Horror Story: Freak Show” and “Arrow” fill out the top three. “Red Band Society” and MTV’s “Girl Code” rounded out the evening. nielsen 11_5

Social Scoreboard: Tuesday, November 4

ABC News came in third place with their election coverage last night. But senators were no competition for “Sons of Anarchy,” which filled the top slot in the Nielsen Twitter ratings. “The Voice,” ESPN’s “30 for 30,” and Oxygen’s “Bad Girls Club: Redemption” rounded out the evening.


Nielsen Research: Social TV Helps Build Time-Shifted Audiences

6a00d83451b36c69e2019b047e7a8f970d-800wiNielsen yesterday released research demonstrating that the more twitter volume there is during a show’s live airing, the more viewers it captures within the live +7 (the live airing plus the seven days after) window.

Scripted shows as a whole have larger audiences in the +7 window than during the live airing, but highly social scripted shows – think ‘The Walking Dead,’ ‘American Horror Story,’ and ‘Scandal’ – get an even bigger boost during this window. For “low social” programs, +7 audiences are 16% larger than live audiences. For “high social” programs, though, +7 audiences are 36% larger than live audiences.

The research shows how important it is for networks to pay attention to growing delayed audiences. At the same time, it also shows that they must continue to put resources towards social TV activations during live airings.

Below, more insights from Nielsen‘s research: Read more

Social Scoreboard: Monday, November 3

Last night, “WWE Monday Night Raw” and “Love and Hip Hop:Hollywood” topped the Nielsen Twitter ratings. “Dancing With the Stars,” “The Voice,” and “Gotham” rounded out the evening. nielsen 11_3