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Posts Tagged ‘offerpop’

Infographic: 25 dead TV shows still living on Facebook

In a different era, it is unlikely that Fox‘s “Arrested Development” or “Family Guy” would have returned to the air with new episodes after once being canceled. Fan petitions would be confined to desktops of TV executives before being tossed away unheeded. This has changed with the birth of the internet, and shows are no longer cancelled merely because of low ratings, nor is it a foregone conclusion that a show will die with cancellation. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

How Offerpop helped make ‘Ru Paul’s All Star Drag Race’ and ‘Jersey Shore’ more social

Offerpop, describes its servies as a way to “run best-of-breed social campaigns, optimize posts, and get actionable fan data – all from one platform.” This fall Viacom Media Networks’ Logo channel and MTV leveraged their popular apps to help take the already extremely social Ru Paul Drag Race and the final season of Jersey Shore to a new level of social TV success. Read more