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Posts Tagged ‘olympics’

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac

sochiIn 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million of the deal, which Comcast eventually won. The price may be exorbitant, but by most accounts, the 2014 Winter Olympics was a big victory for NBC.

According to Richard Sandomir of the New York Times: “NBC averaged 21.4 million viewers a night. That is dandy by anyone’s standard: it is like carrying Sunday Night Football, which averaged 21.7 million viewers last season, every night.”

More, according to research from iSpot.tv, six brands – Chevrolet, AT&T, Geico, McDonald’s, Visa, and BMW – each spent more than $50 million to broadcast during the Games. Procter & Gamble was not a top-15 spender, yet it was the biggest digital winner of all brands that advertised during the Games. Read more

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During Weekend Olympics Coverage, NBC Teases Return of ‘Heroes’

heroes-reborn-2015-02232014-114356During its coverage of the 2014 Winter Olympics Saturday night, NBC showed a teaser trailer for the return of ‘Heroes,’ one of the network’s most popular shows in the 2000’s.

‘Heroes Reborn’ will return in 2015 as a 13-episode mini-series. Before the premiere, NBC will leverage social media to re-engage fans of the original series and try to cull new fans. NBC.com will also launch a digital series prior to the linear TV premiere that will introduce the characters and new storylines.

While the return of ‘Heroes’ has likely been in the works for awhile, NBC must be encouraged by the social response to Fox releasing a teaser trailer during the Super Bowl for the return of ’24.’ Read more

Why NBC Chose Adobe Primetime to Power its Digital Olympics Coverage

New-Primetime-LogoWhile NBC and partner networks are in the midst of broadcasting more than 500 hours of Olympic programming on TV, NBC has committed to doubling this output online via NBCOlympics.com and the NBC Sports Live Extra app. To power such expansive and expanded streaming coverage, NBC has chosen Adobe and their Adobe Primetime platform.  Adobe Primetime is an advanced TV publishing and monetization platform for programmers and pay-TV service providers.

After receiving flack for how it handled tape-delayed TV coverage during the 2012 London Games, NBC has enabled viewers to stream events live for this year’s Winter Games – even if NBC reserves these events to broadcast on TV in primetime.  It has been less than two years since the 2012 London Games, but viewing habits, especially when it comes to consuming sports content, have already changed. NBC’s decision to allow instant access to events, then, became less of a value-add and more of a necessity. Read more

NBC Olympics Formally Partners with Twitter to Promote Winter Olympics

1389914605000-Sochi-NBC-logoBeginning tomorrow, the world will turn its attention to the 2014 Winter Olympics; an outpouring of tweets will surely ensue.

As the network with the rights to the games, NBC has much at stake with how the Twitter conversation plays out. To help distinguish its own messaging from the clutter, and to drive tune-in messaging, NBC has formally partnered with Twitter to promote the Sochi Games. The first display of this collaboration happened on Wednesday when @NBCOlympics debuted its feature on South Korean figure skater Yuna Kim on Twitter. Read more

2012 takeaways: sports and SpongeBob dominated social TV [infographic]

NBC paid nearly $1.2 billion for the rights to cover the 2012 London Olympics. While that sum seems exorbitant, Trendrr‘s Second Annual Year End Stats Report proves that it was worth every penny. According to the report, NBC was the most engaging network in 2012. Minus all sports and special-programming, though, Fox would have taken the title. Read more

Synacor adds social login capabilities to TV Everywhere authentication

We originally wrote about Synacor before the company had gone public. Their technology is the glue that has allowed cable companies to provide TV content on the web, across multiple devices. During the Olympics, Synacor's authentication technology allowed viewers to access the live stream on the NBC Sports iPad app. Our readers smartly acknowledged in the comments how the company was "taking the stage" by making the second screen Olympics possible. Now the Buffalo-based company (SYNC on NASDAQ) is adding social...

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CNN and Facebook launch 'Election Insights' powered by Mass Relevance

CNN and Facebook's partnership for the election continues to unveil new products. The news giant and the publicly-traded social platform have just unveiled "Election Insights", a real-time visualization that illustrates which candidates are being discussed the most on Facebook. We spoke with Mass Relevance (the social TV company powering the visualization) CEO Sam Decker...

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18 million 'Viggle Live' questions answered during the Olympics

Viggle has tremendously emerged as the social TV startup to watch in 2012. The social TV rewards app launched in January and has continued to grow throughout the year. They've attracted brands and have given TV shows like NBC's TODAY an opportunity to sell social to sponsors. Just a few weeks after surpassing 1 million users, they're announcing how Viggle was during the London 2012 games.

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The results are in: how the Olympics did on social [infographic]

In addition to Twitter's announcement on the biggest moments, Bluefin Labs have released their analysis from London 2012. "The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments," according to Bluefin...

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The biggest moments of the Olympics according to Twitter

The Olympics has ended, and Twitter is sharing the biggest moments that occurred across their platform. If you remember, Twitter struck a deal with NBC to curate content for the event. Additionally, visualizing and curating tweets throughout the games has been a major part of the second screen Olympics. Now the platform has released some of the biggest moments from the Games that occurred in 140-characters or less.

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