NBC paid nearly $1.2 billion for the rights to cover the 2012 London Olympics. While that sum seems exorbitant, Trendrr‘s Second Annual Year End Stats Report proves that it was worth every penny. According to the report, NBC was the most engaging network in 2012. Minus all sports and special-programming, though, Fox would have taken the title. Read more
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We originally wrote about Synacor before the company had gone public. Their technology is the glue that has allowed cable companies to provide TV content on the web, across multiple devices. During the Olympics, Synacor's authentication technology allowed viewers to access the live stream on the NBC Sports iPad app. Our readers smartly acknowledged in the comments how the company was "taking the stage" by making the second screen Olympics possible. Now the Buffalo-based company (SYNC on NASDAQ) is adding social...
CNN and Facebook's partnership for the election continues to unveil new products. The news giant and the publicly-traded social platform have just unveiled "Election Insights", a real-time visualization that illustrates which candidates are being discussed the most on Facebook. We spoke with Mass Relevance (the social TV company powering the visualization) CEO Sam Decker...
Viggle has tremendously emerged as the social TV startup to watch in 2012. The social TV rewards app launched in January and has continued to grow throughout the year. They've attracted brands and have given TV shows like NBC's TODAY an opportunity to sell social to sponsors. Just a few weeks after surpassing 1 million users, they're announcing how Viggle was during the London 2012 games.
In addition to Twitter's announcement on the biggest moments, Bluefin Labs have released their analysis from London 2012. "The Olympics telecasts on NBCU networks were more social than the Super Bowl, Grammys, Oscars, Golden Globes, and all 7 games of the World Series combined, registering 36.0M social media comments," according to Bluefin...
The Olympics has ended, and Twitter is sharing the biggest moments that occurred across their platform. If you remember, Twitter struck a deal with NBC to curate content for the event. Additionally, visualizing and curating tweets throughout the games has been a major part of the second screen Olympics. Now the platform has released some of the biggest moments from the Games that occurred in 140-characters or less.
Now that the Olympics are slowly but surely winding down, the companies that have invested in making this the most social and digital event in the competition's history are beginning to release digital and social data. NBC Sports released their most live streamed clips earlier this week, and now Shazam is coming out with their most "Shazamed" Olympic moments.
With the Olympics halfway over, NBC has begun to release the success of their digital properties, which includes live streaming of all the games on their iPad apps. The web changed completely between 2008 and 2012, enabling a more social Olympics who's coverage can be found way beyond the TV screen. Here are details on the NBC Olympics digital success.
Here's an innovative twist to the Olympics time delay: US swimmer Scott Tyler Clary live-tweeted his own gold medal-winning race when it aired in primetime. Truth be told, it didn't happen spontaneously: Twitter's sports guy Omid Ashtari suggested it, and Tyler Clary took it away. "It's the unique perspective only an Olympian can provide, and Clary did, sharing his journey with thousands - narrating along with the race as they watched on TV," explained Twitter's Andrew Fitzgerald...
Despite happening hours earlier, Gabby Douglas' history-making Olympics performance on Thursday still sparked a huge social spike during NBC primetime. Bluefin Labs measured just over 34K social comments per minute during the big moment, surpassing Michael Phelps' gold medal win in the 200m IM, which clocked in at 20K social comments per minute. Here's the infographic:
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