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Posts Tagged ‘online video’

Nielsen’s Q3 Audience Report: Time-Shifted Viewing, Online Video Consumption on the Rise

nielsen_logoNielsen last week released its third quarter “Total Audience Report” (formerly the “Cross-Platform Report”), and the findings support what has become evident over the past year: viewers are increasingly consuming  TV content in time-shifted settings, and are watching TV and online video on a variety of devices.

According to the report, Americans spent 141 hours per month watching traditional TV in Q3 2014. In this same quarter, viewers also watched an hour more of time-shifted content, and four hours more of online video.

The report also found that not all races and ethnicities consume content similarly: Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Why Karmaloop TV chose the web over cable

Karmaloop, the popular streetwear brand has been investing in online video since they launched Karmaloop TV back in 2008. Karmaloop was founded by entrepreneur Greg Selkoe who launched the company in 2000 almost failing several times before the brand took off and became a fashion staple. Selkoe and his company recently launched a brand new KarmaloopTV (KTV), which "chronicles and celebrates the progressive cut and paste youth movement known as 'Verge' culture (the multi-racial, global and tech savvy alpha-consumers made up from the first generation to grow up with the internet)." We spoke to Selkoe about opting out of a traditional cable network, his guest appearance on HBO's unfortunately short-lived How To Make It In America and his plans for the future.

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Will video drive AOL's comeback?

At Advertising Week, AOL Video announced they would be developing 15 original web series, including one with celeb Jennifer Lopez. The saga of AOL continues to stay interesting and it has nothing to do with their acquisition of TechCrunch and Huffington Post. Last fall AOL bought Israeli startup 5min.com for $65 million. A year later, the startup is now running AOL Video and has implemented their successful strategy under the leadership of Ran Harnevo (whose education section on LinkedIn reads, "didn't graduate but had some fun digging in"), 5min CEO/founder and now SVP of Aol Video. Harnevo's mission - to define and create a new kind of primetime for online video with premium content that will start driving advertisers away from the TV.

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