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Posts Tagged ‘online video’

Why Karmaloop TV chose the web over cable

Karmaloop, the popular streetwear brand has been investing in online video since they launched Karmaloop TV back in 2008. Karmaloop was founded by entrepreneur Greg Selkoe who launched the company in 2000 almost failing several times before the brand took off and became a fashion staple. Selkoe and his company recently launched a brand new KarmaloopTV (KTV), which "chronicles and celebrates the progressive cut and paste youth movement known as 'Verge' culture (the multi-racial, global and tech savvy alpha-consumers made up from the first generation to grow up with the internet)." We spoke to Selkoe about opting out of a traditional cable network, his guest appearance on HBO's unfortunately short-lived How To Make It In America and his plans for the future.

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Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

Will video drive AOL's comeback?

At Advertising Week, AOL Video announced they would be developing 15 original web series, including one with celeb Jennifer Lopez. The saga of AOL continues to stay interesting and it has nothing to do with their acquisition of TechCrunch and Huffington Post. Last fall AOL bought Israeli startup 5min.com for $65 million. A year later, the startup is now running AOL Video and has implemented their successful strategy under the leadership of Ran Harnevo (whose education section on LinkedIn reads, "didn't graduate but had some fun digging in"), 5min CEO/founder and now SVP of Aol Video. Harnevo's mission - to define and create a new kind of primetime for online video with premium content that will start driving advertisers away from the TV.

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