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Posts Tagged ‘Oscars’

From ratings to tweets, the Oscars numbers are in

Updated: This year’s Oscars broadcast fell 10% in the ratings over last year, drawing 37.6 million viewers, according to Nielsen. But those numbers are higher than the 2008 and 2009 Oscars broadcasts.

Combine those numbers with tweets, and that’s where things get interesting. TweetReach and MassRelevance say 388,717 people sent 1,269,970 tweets about the Oscars during the show — that means just 1% of Oscars viewers were tweeting about the broadcast.

But Twitter has some different numbers. During the entire show, 36.4 million tweets were sent, compared to 38.5 million for the Super Bowl, Twitter says. It looks like TweetReach is measuring tweets that mention the Oscars specifically, where Twitter is looking at all the tweets sent during the broadcast.

Meanwhile, the second-biggest spike of the night occurred when the broadcast plugged the #Oscars hashtag on air. “Even in a show as big as the Academy Awards, this technique – so simple, so low-tech – really works: put a hashtag on TV and people will start talking about it immediately,” writes Twitter’s Robin Sloan.

According to TweetReach, the biggest tweet spike occurred during the auto-tune segment with Oprah following immediately after. Here’s the TweetReach infographic on the night.

Best (and worst) social media moments of the Oscars

Like we did for the Super Bowl, here’s our list of the top social media moments of the Oscars, TV’s second biggest annual event. And like most big live TV events, Twitter took center stage. “What I like re big U.S. TV events on Twitter is how it reminds me of 70s childhood when everyone sat down to watch,” tweeted @palafo. Added @fromedome in all caps, “Twitter just saved live TV and killed the DVR.”

Without further ado, here’s the list:

- Co-host James Franco, who just joined Twitter (@jamesfranco) earlier this month, started out the show with a bang by live-tweeting behind-the-scenes moments, including this cool video he took while walking out on stage. It’s the first time an Oscars host has live-tweeted the show. Too bad his tweeting couldn’t be matched by his on-screen performance.

- Twitter peaked just after the Oscars’ open with 10,000 tweets/minute, according to E! Online’s “Live from the Red Carpet” Twitter dashboard — 1.8 million overall. (We’ll wait for Twitter to issue the official count, like they did after the Super Bowl, which peaked at just over 4,000 tweets/second.) One gripe: the E! Online page, which was powered by MassRelevance, wouldn’t always load.

- Midway through the broadcast, the hashtag #Oscars appeared on the screen.

- Our favorite social media integration leading up to the Oscars goes to You could create your own Oscar ballot, connected to Facebook, which in aggregate provided a surprisingly accurate predication of the awards (all the big categories). You could also see, for example, the demographic breakdown of everyone who voted for The King’s Speech, as well as the movies they’ve “liked” the most on Facebook. also invited well-known personalities to file ballots, so you could compare your picks. The Times also live-blogged the show, integrating tweets as well as a Facebook social plugin.

- GetGlue tallied 30,000 check-ins before the end of the show, thanks in part to its integration on the home page. After the first hour, GetGlue said that 1/12th of all tweets about the Oscars were people checking in via GetGlue. Interestingly, those tweets included a “hat tip” to @mbusa, which is GetGlue’s sponsor, Mercedes Benz — an innovative way to include a sponsor. But not everyone liked it: “That’s sneaky, @getglue. I didn’t agree to endorse @mbusa,” said one tweet.

- For $1.99, we downloaded the official Oscars-ABC iPad app and watched a variety of behind-the-scenes cameras live with the show. For a live camera app, it was great — although we would have loved to listen to the director’s track in the control room, instead of a music track. But it introduced a challenge. Without Twitter integration, we suddenly we’re juggling three screens, instead of two. We can wait for the future of tablet apps that pull them both off seamlessly.

End the end, however, there was no real viral moment of the Oscars. No big upsets. No singular moment that everyone will talk about. And despite all the social media flying around, this year’s show will be less than memorable.

Have any more social media moments to add? Leave ‘em in comments below. And for more news about TV+social media, follow @lostremote on Twitter.

Oscars host James Franco posting on Twitter during show

James Franco just started his own Twitter account earlier this month, and he’s already become the first Oscars host ever to live-tweet during the show. Most of the tweets point to his website, where he’s posting short video clips, from backstage to the stage itself.

In one clip moments before walking out on stage, he said, “It might be bad,” when asked for his last words. But the best clip, by far, is the video Franco recorded as he walked out on stage for the first time (watch above). You may have seen him pointing the camera around, and a few minutes later, he tweeted it out. Cool stuff.

He also tweeted backstage photos with presenters like Billy Crystal and Oprah. Despite his Twitter performance, not everyone was entirely thrilled with his on-air performance.

Follow us on @lostremote for tweets about social media during the Oscars.

GetGlue offers check-in stickers for Oscars

The TV check-in service GetGlue has teamed up with the Academy Awards to award official Oscars stickers. As the show gets underway, visitors to will be able to check in, “the first time a major event has integrated entertainment check-ins onto their website,” GetGlue explains. Of course, you can also check in via GetGlue’s mobile apps.

GetGlue is one of a handful of companies battling it out in the TV check-in space — Miso, Tunerfish and Philo — but with a bit of a broader focus: users can also check in and “like” books, movies and music. The more you check in, the more stickers you get — both virtual stickers and real ones sent to you in the mail.

In January, GetGlue says it hit a record 900K unique users with 12 million check-ins and ratings. About 25% of check-ins and 50% of the virtual stickers are shared to both Facebook and Twitter, says GetGlue, averaging 25,000 tweets and 25,000 Facebook posts shared every day.

“Collectively, check-in and sticker shares reach tens of millions of friends and followers on Facebook and Twitter,” explains a GetGlue blog post. “These messages, traveling through existing social networks, collectively create a powerful incentive to tune-in to TV shows and head over to movie theaters.”

That value proposition seems to be resonating with GetGlue’s ever-expanding list of partners, from NBC to CNN — 30 broadcast and cable partners in all. For Oscar night, GetGlue is also working with E! with a set of Red Carpet stickers.

Interestingly, GetGlue says it’s working on set-top box integrations, due out later this year.