The TV check-in service GetGlue has teamed up with the Academy Awards to award official Oscars stickers. As the show gets underway, visitors to Oscar.com will be able to check in, “the first time a major event has integrated entertainment check-ins onto their website,” GetGlue explains. Of course, you can also check in via GetGlue’s mobile apps.
GetGlue is one of a handful of companies battling it out in the TV check-in space — Miso, Tunerfish and Philo — but with a bit of a broader focus: users can also check in and “like” books, movies and music. The more you check in, the more stickers you get — both virtual stickers and real ones sent to you in the mail.
In January, GetGlue says it hit a record 900K unique users with 12 million check-ins and ratings. About 25% of check-ins and 50% of the virtual stickers are shared to both Facebook and Twitter, says GetGlue, averaging 25,000 tweets and 25,000 Facebook posts shared every day.
“Collectively, check-in and sticker shares reach tens of millions of friends and followers on Facebook and Twitter,” explains a GetGlue blog post. “These messages, traveling through existing social networks, collectively create a powerful incentive to tune-in to TV shows and head over to movie theaters.”
That value proposition seems to be resonating with GetGlue’s ever-expanding list of partners, from NBC to CNN — 30 broadcast and cable partners in all. For Oscar night, GetGlue is also working with E! with a set of Red Carpet stickers.
Interestingly, GetGlue says it’s working on set-top box integrations, due out later this year.