‘Outlander’, which premieres August 9, is based on Diana Gabaldon’s seven-book series that has sold more than 25 million copies worldwide. The eighth installment of the ‘Outlander’ series titled ‘Written in My Own Heart’s Blood’ was released two weeks ago.
Ahead of the series premiere and to capitalize on the buzz around the eighth installment of the book, STARZ launched OutlanderCommunity.com, a social destination which aggregates the latest ‘Outlander’ content across Facebook, Twitter, Instagram, Pinterest, and fan blogs. In an email exchange with Erin Dwyer, Executive Director for Digital Marketing at STARZ, Dwyer told Lost Remote that “OutlanderCommunity.com visitor numbers are outpacing 5 of our other Original programming experiences in lifetime visits and we haven’t aired yet!”
STARZ today is also launching an Apothecary Cabinet on OutlanderCommunity.com, a second screen feature which allows users to explore plants and herbs used during the 1700s when modern medicine wasn’t available. These remedies will factor heavily into the series and users will be able to find information on 14 different plants that were used to treat everything from warts and corns to heart attacks and infection. Each of the interactive information cards are shareable via social. Read more