TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘Pamela Levine’

Will HBO’s Free Content Strategy Spark a New Wave?

HBOHBO wants you watching its programs even if they have to offer them for free— temporarily, that is.

A wide number of people feel no need to pay for a premium cable channel anymore, so the network is doing more than ever to lure them in, especially after premium channels have seen a decline in new subscribers while Netflix and other video streaming services are surging.

And if that wasn’t enough, HBO’s multi-million dollar juggernaut “Game of Thrones” is the most pirated show ever. HBO knows it has to get new subscribers in order to make up for the costs of production; being a “premium” channel is a luxury that simply won’t sustain them anymore.

Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

HBO plans social media-fueled pre-show for ‘True Blood’ premiere

HBO is planning a 15-minute live pre-show in advance of the season six premiere of “True Blood,” fueled by social media. The 15-minute program “#TrueBlood: Live from Set” will feature the cast answering questions from fans. It will also feature some of the show’s top fans through a partnership with Twitter and Mass Relevance. In a statement, HBO credits the show’s social fanbase as a key component to its success:

Read more