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Posts Tagged ‘Pamela Levine’

Will HBO’s Free Content Strategy Spark a New Wave?

HBOHBO wants you watching its programs even if they have to offer them for free— temporarily, that is.

A wide number of people feel no need to pay for a premium cable channel anymore, so the network is doing more than ever to lure them in, especially after premium channels have seen a decline in new subscribers while Netflix and other video streaming services are surging.

And if that wasn’t enough, HBO’s multi-million dollar juggernaut “Game of Thrones” is the most pirated show ever. HBO knows it has to get new subscribers in order to make up for the costs of production; being a “premium” channel is a luxury that simply won’t sustain them anymore.

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HBO plans social media-fueled pre-show for ‘True Blood’ premiere

HBO is planning a 15-minute live pre-show in advance of the season six premiere of “True Blood,” fueled by social media. The 15-minute program “#TrueBlood: Live from Set” will feature the cast answering questions from fans. It will also feature some of the show’s top fans through a partnership with Twitter and Mass Relevance. In a statement, HBO credits the show’s social fanbase as a key component to its success:

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