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Posts Tagged ‘Pamela Levine’

Will HBO’s Free Content Strategy Spark a New Wave?

HBOHBO wants you watching its programs even if they have to offer them for free— temporarily, that is.

A wide number of people feel no need to pay for a premium cable channel anymore, so the network is doing more than ever to lure them in, especially after premium channels have seen a decline in new subscribers while Netflix and other video streaming services are surging.

And if that wasn’t enough, HBO’s multi-million dollar juggernaut “Game of Thrones” is the most pirated show ever. HBO knows it has to get new subscribers in order to make up for the costs of production; being a “premium” channel is a luxury that simply won’t sustain them anymore.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

HBO plans social media-fueled pre-show for ‘True Blood’ premiere

HBO is planning a 15-minute live pre-show in advance of the season six premiere of “True Blood,” fueled by social media. The 15-minute program “#TrueBlood: Live from Set” will feature the cast answering questions from fans. It will also feature some of the show’s top fans through a partnership with Twitter and Mass Relevance. In a statement, HBO credits the show’s social fanbase as a key component to its success:

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