Digital Video Ad Spend Will Exceed Linear for the First Time
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
The chairman of Paramount Advertising has been with the company for over three decades.
Netflix's leaders reveal details of the company's upfront event.
The technology enables marketers to match ads to content more precisely.
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.
WBD adds David Porter to lead ad sales research and data insights.
IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
BravoCon is skipping 2024, returning in 2025.
The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.
NBCU is already setting ad sales records at the 2024 Paris Olympics.
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.
Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.