“Your remote control is no longer just a remote control.” This tagline belongs to app maker and social TV company Peel, whose app recently reached 25 million registered users worldwide. The app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform. While the phone-as-universal remote concept is not new, based on Peel’s numbers, its users are both savvy and avid tv watchers, which is certain to intrigue advertisers. Read more
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During the debates, Peel’s app enabled viewers with Samsung tablets to “cheer” and “boo” in real-time with the candidates. Peel said it reported 1.5 million interactions during the debates — 4,200 per minute — with Obama scoring 2.4 cheers for each boo and Romney coming out even. The app also polled viewers on their intended votes, divided down by state, and Obama came away with 285 electoral votes (with three undecided states) for the win.