TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Posts Tagged ‘peel’

Social TV Year-in-Review: Peel CEO and Co-Founder Thiru Arunachalam

peel-smart-remote-462_1The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by Peel CEO and Co-Founder Thiru Arunachalam

The Next Challenge for Social TV Is Quantifying Success

Social TV is no longer about simply creating a platform where fans and users can talk about shows they love or the “Did that really just happen?” moment from last night’s episode. In 2015, what will give social TV value is the ability to quantify its impact on ratings and revenue.

Nearly half of all smartphone owners watch TV with a device in hand on a daily basis.  A recent  Nielsen study revealed that 20 percent of tablet users and 13 percent of smartphone users have purchased TV-advertised products using their second screen. Bridging that last mile between second screen engagement and converting that engagement into ROI for advertisers and marketers is the big challenge for 2015.

Looking back on 2014, the social TV landscape hasn’t changed much, but the players in the space have consolidated or cleared out. This means that powerhouses Facebook and Twitter continue to dominate while vertically focused companies such as TVTag and Beamly are fading into the background. What remains clear is that in order to survive in the social TV landscape you need to be able to join the dominant player conversation and also show TV marketers what’s in it for them.

TV networks, marketers and advertisers have long struggled to measure the monetary impact of their social media campaigns. (Just because a Twitter user tweets about a TV show using an official show hashtag doesn’t mean that they are actually tuning in, let alone buying the sponsor’s products.)

As an industry, the inability to quantify the ROI of social TV created a huge chasm. Peel saw this as a significant area of opportunity in 2014. Leveraging the wide adoption of our smart remote app, we launched products–True Tune-in advertising and our Peel.in Platform–which gave TV marketers tools to connect the dots between second-screen activity and what is happening on the TV itself.  With a simple tap of a banner on their smartphone, consumers can change the channel on their TV, program their DVR or set a watch later reminder. Read more

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Turn On, Tune In, Drop Out: Which Fall TV Shows Are Capturing Viewers’ Attention?

peelAfter more funding from Alibaba – to the tune of $50 millionPeel continues to be on a hot streak; and for good reason. The smart remote technology company is able to truly track what viewers are watching on TV, recording 5 billion remote commands each month. More, in just 30 months Peel has 100 million-plus users.

The company last week released data on it users’ level of engagement with this year’s fall TV lineup based on the number of tune-ins vs. tune outs during the first 15 minutes into the show.

Peel found that ‘Scorpion’ (CBS) and ‘Gotham’ (FOX) were at the top of the heap with 78% and 75% of users, respectively, remaining tuned in to the network after the first 15 minutes. Not all shows were as effective at holding on to an audience: Nearly half of NBC’s ‘A to Z’ and ‘Bad Judge’ viewers changing the channel by 15 minutes into the show.

Below, some additional insights from Peel: Read more

NatGeo Channel Peel Campaign Proves Cross-Platform Retargeting Effectiveness

RStjSdnanIFgQyS-556x313-noPadIn July, National Geographic Channel employed a cross-platform marketing campaign for its show ‘Life Below Zero’ in which it utilized a new advertising solution from smart remote technology company Peel. The network was able to retarget viewers who had seen a linear TV ad for ‘Life Below Zero’ on Peel with 24 hours of being exposed.

Those who had seen the TV ad, and who use Peel, were served a full-screen mobile interstitial ad on the Peel Smart Remote app, which turns a smartphone or tablet into a TV remote control and has 90-million activated users.

“Peel is one of the few companies that is able to guarantee a one to one match of our target audience to our viewer,” Hayes Tauber, Senior Vice President of Consumer Marketing, National Geographic Channel, tells Lost Remote. ”What we find most appealing about their platform and their technology is their ability to follow the viewer from click to actual tune in, allowing us to measure channel viewership as a direct result of our paid advertising with Peel.” Read more

Peel.in Platform Makes it Easier for TV Networks to Drive Tune-In on Social

peel-smart-remote-462_1Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

With its Expansion into China, Peel’s 300 Million Device Goal is in Reach

peel-smart-remote-462_1Peel’s quest to be the dominant smart remote technology continues.

The company announced last week at the 2014 Mobile Asia Expo that ‘Alcatel OneTouch’ a brand of TCL Communications, has agreed to preload Peel on some of its latest smart devices. Another Chinese smartphone maker, ZTE, had earlier agreed to do the same on the ‘Star 1,’ its flagship phone, released in April.

As we’ve recently covered, Peel has 75 million activated users globally and plans to have its app preloaded on at least 300 million devices sold in the next few years. These goals are lofty, but they’re certainly attainable for a company that has its app preloaded on all the latest Samsung tablets and smartphones, along with the HTC One. Read more

Peel World Cup Survey: TV Might Still be King, but Mobile and Social Catching Up

peel1Peel, the app that serves as a universal remote control, is out with interesting findings from a World Cup survey they conducted.

Polling over 1,000 people on their viewing habits, Peel discovered:

-54% who plan to watch the World Cup (starts June 12 in Brazil) will watch more games than four years ago, with a desire to consume more of the games via mobile and social media.

-81% of smartphone owners expect to be using a second screen device to interact with friends and families about the WC.

-Just 33% said they’ll exclusively watch the games on TV. On the other end, only 10% will watch solely on their smartphones.

-53% of second screen users will use Facebook and SMS texting to interact with other World Cup fans.

-There’s a generational divide: 33% over 35 say they’ll use Twitter to talk about the games; just 12% over 55 said they’d do the same thing.

Read more

How The History Channel Will Use Peel’s New Advertising Technology

peel1Beginning today, The History Channel will become the first network to use a new advertising technology from Peel – the smart remote app company – that will enable users of Peel’s app to change the channel to a promoted show, DVR the show, or set up a calendar reminder by clicking on an in-app banner.

The potential of this advertising solution is tremendous; networks spend months to promote a new show through traditional and social advertising, but they have never had influence on the viewer as the viewer is deciding on what channel to turn to remote in-hand.

The History Channel will use the solution to promote ‘The World Wars,’ a three-night series about the three decades of fighting that spanned across Europe, Africa, China and the Pacific precipitated by World War I.

“The History Channel is taking advantage of a truly disruptive technology,” said Thiru Arunachalam, Peel CEO. “We’re giving programming producers exactly what they need – a call to action that tunes viewers in directly to the program.” Read more

Peel Continues Push to Be Leading Smart Remote Technology Company

peel1Peel yesterday released a major update to its ‘Smart Remote’ app for Android. Just last month, we wrote about how the new Samsung Galaxy S5 would be preloaded with a ‘Smart Remote’ app powered by Peel’s smartRemote technology.

The new updates to the app includes better TV content recommendations and social media features. Despite the new social enhancements, when we interviewed Thiru Arunachalam, CEO and co-founder of Peel, about the announcement that Peel would be preloaded on the Galaxy S5, Arunachalam made it clear that Peel does not see itself as a social TV company. Said Arunachalam at the time: “Twitter has won the battle and social TV companies are either dead or dying. We are a smart remote technology.”

On the content recommendation front, the ‘Smart Remote’ app will include categories such as ‘Tonight on TV,’ ‘Weekend TV’ and ‘Not to Be Missed,’ curating for users selections of must-watch shows and movies. The app also includes improved reminder features, making it easier for users to set up calendar notifications when a show of interest is set to air. Read more

Peel CEO: “Social TV Companies Are Either Dead or Dying”

unnamed (1)Last week the Samsung Galaxy S5 was released with a preloaded “Smart Remote” app, powered by Peel’s smartRemote technology. Peel turns smartphones and tablets into universal remotes and content recommenders. HTC’s preloaded “Sense TV” app is also powered by Peel’s technology.

When asked about the social-TV impact of Peel being preloaded on the new Galaxy, Thiru Arunachalam, CEO and co-founder of Peel, told Lost Remote:

“We don’t see ourselves as a social TV company. Twitter has won the battle and social TV companies are either dead or dying. We are a smart remote technology.  We believe we provide the best, most comprehensive smart remote experience of anyone in the market. We work with more devices, more MSOs and have aggregated more TV listings globally than any other company. That is why Samsung, HTC, ZTE and many more to be announced in the near future, have preloaded Peel on their IR-enabled phones and tablets.”

Read more

Infographic: March Madness viewing expected to be way up this year

p4Peelthe social TV company whose “app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform” – just released some interesting data from a survey it conducted of 1,500 users about how much of this year’s NCAA Tournament they intend to watch.

- 35% of fans say they will devote two or more hours a day at work to tournament-related activities (watching games, checking scores, etc.)

- 1 in 3 said they will be watching at work on a smartphone or tablet

- 18% plan to either call in sick or take vacation time in order to watch games

- 40% will watch more games online in 2014 vs. 2013. March Madness Live should enjoy quite the boost.

- Facebook (33%) and Twitter (16%) will be beneficiaries of communication about March Madness, but SMS still reigns supreme (42%).

Read more

NEXT PAGE >>