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Posts Tagged ‘People’

Not Fit to Print: MyRecipes Becomes First Time Inc. Brand to Get its Own Roku Channel

PrintLess than a week removed from its spinoff from Time Warner Inc., Time Inc. is already making a big digital splash. The company yesterday announced that MyRecipes.com – a top-five food destination according to comScore – will be getting its own Roku channel. ‘MyRecipes’ is the first example of a distribution partnership between Time Inc. and Roku announced in May.

“We want to connect with consumers wherever they are consuming video content and Roku is a leader in streaming entertainment,” said JR McCabe, Time Inc.’s Senior Vice President of Video. “MyRecipes is the perfect brand to launch this new partnership with its wealth of content and passionate audience base.” Read more

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Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

The second screen: your backstage pass to this year’s Oscars

By now, most people know that Seth McFarlane will host the 85th Academy Awards this Sunday night. But as Joan Rivers proved, the pre-show and all happenings behind-the-scenes are just as important to viewers. This year, actress Kristin Chenoweth, Entertainment Weekly Managing Editor Jess Cagle, and Good Morning America’s Lara Spencer will host the official pre-show, and each made the announcement via Twitter. Also, in a big surprise announcement, Robin Roberts also tweeted that she would be making her return to TV to help co-host. Read more