For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more
Posts Tagged ‘pepsi’
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This week, in a first, Twitter announced that they will be streaming live video this summer as part of an ad partnership with Pepsi. Embedding video within tweets has become an important way or TV advertisers to drive buzz and conversations around their spots via the 140-character platform. "If your Promoted Tweet contains a link to a video or photo from a partner provider, it automatically expands to show that media within the timeline..."