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Posts Tagged ‘pepsi’

MTV releases music app for iPhone, enabling fans to discover and connect with artists

mtv-screen-grabLast week, MTV introduced its MTV Artists app exclusively for iPhone. Returning to its roots as a brand that promotes music discovery, MTV’s app is primarily designed to help fans discover new artists, connect with their favorite artists, and to provide a hub for exclusive content directly from the artists and from MTV. Pepsi has teamed up with MTV to be the app’s premiere launch partner, and the app will be the mobile extension of Artists.MTV.com. Read more

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‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more

National Lampoon’s Griswold family helps Old Navy generate social TV buzz

Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. Here’s why. Read more

Zombie feeding-frenzy cuts immediately to KFC commercial, social TV reacts

On this week’s social TV commercials chart from Bluefin Labs KFC rose to the top at the number four spot (a 416% week over week change). KFC saw its largest rise in buzz during the November 25th airing of The Walking Dead when its commercial aired right after an intense Zombie feeding. Here are the full details on this week’s most social TV commercials, provided exclusively to Lost Remote. Read more

How Apple owns social TV with traditional commercials

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. Read more

Pepsi, Target and Paranormal Activity 4 top social TV commercial chart

As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week’s chart puts Pepsi, Target and Paranormal Activity 4 at the top of the chart. Here’s why. Read more

Pepsi soars to social TV success with help from One Direction and Drew Brees

Our partnership with Bluefin Labs continues. Each week Bluefin shares the most talked about TV commercials with Lost Remote exclusively. This week a similar trend continues that we saw last week. Personalities and celebrity driven commercials continue to define how a brand will gain social success from a TV commercial. This week one brand went for the gold of social media celebs and saw the results. Read more

Exclusive: The most social commercials and brands on TV

Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...

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SnappyTV launches 'VTweets' to make video more social

Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" -- the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include...

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Viacom launches 'first social TV activation' across multiple brands with Pepsi

Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). This partnership is especially interesting because the core of the campaign will happen via hashtag-based contests that will then be featured on TV spots and in shows across CMT, VH1, Comedy Central and MTV. We spoke with Rachel Baumgarten, MTV Music Group's SVP of Integrated Marketing about the major partnership.

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