For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. Read more

As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week’s chart puts Pepsi, Target and Paranormal Activity 4 at the top of the chart. Here’s why. Read more

Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...

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Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" -- the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include...

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Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). This partnership is especially interesting because the core of the campaign will happen via hashtag-based contests that will then be featured on TV spots and in shows across CMT, VH1, Comedy Central and MTV. We spoke with Rachel Baumgarten, MTV Music Group's SVP of Integrated Marketing about the major partnership.

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This week, in a first, Twitter announced that they will be streaming live video this summer as part of an ad partnership with Pepsi. Embedding video within tweets has become an important way or TV advertisers to drive buzz and conversations around their spots via the 140-character platform. "If your Promoted Tweet contains a link to a video or photo from a partner provider, it automatically expands to show that media within the timeline..."

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