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Posts Tagged ‘Peter Kafka’

Twitter Backs Off Social TV Exclusivity Demands

why-is-twitter-s-logo-named-after-larry-bird--b8d70319daJust over two months ago, we wrote about a Mass Relevance announcement that the social solutions company would be using Twitter exclusively for all on-air and in-venue public display integrations for its clients. The announcement of this partnership came on the heels of a directive from Twitter that the social network would only work closely with companies that use their data exclusively for displaying social on TV.

Twitter’s announcement was meant to solidify its standing as the go-to social TV platform for advertisers and content creators.

But, as Peter Kafka reported on Friday, Twitter has decided to back off their exclusivity demands. According to Kafka, “The reversal comes after Twitter executives heard from annoyed TV programmers, who told the service that it was making their jobs harder — not the message Twitter wants to hear as it tries to cement its relationship with the TV ecosystem.” Read more

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NBC’s head of research on Twitter driving ratings: ‘it just isn’t true’

twitter-tvThe war to make sense of social TV took an interesting turn yesterday when NBCU’s head of research Alan Wurtzel told the Financial Times’ Emily Steel that Twitter isn’t driving ratings. Re/code’s Peter Kafka summed up the key quotes from Wurtzel:

The crucial quotes from Wurtzel, relayed by the FT’s Emily Steel: “Why wouldn’t I want to say to you, ‘We have a potent new way in which we can drive ratings?’” But “it just isn’t true,” he added. “I am saying the emperor wears no clothes. It is what it is. These are the numbers.”

Here’s how Twitter CEO Dick Costolo has since responded. Read more

Socializing TV Panel: Not Just About TV, But World Around You

socialtvA who’s who of social TV was on stage at this morning’s Business Insider Digital conference, as AllThings D senior editor Peter Kafka moderated a panel featuring Facebook VP for Media Partnerships Justin Osofsky, Shazam CEO Rich Riley, and SocialGuide CEO Andrew Somosi about current social TV trends.

Here are the takeaways:

Facebook’s emerging social TV presence

“It’s not just about TV, it’s about the world around you,” Osofsky said about real-time social commenting, suggesting that second screen conversations aren’t only about converting social comments into TV viewers, but about “extending the conversation.”

Read more