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Posts Tagged ‘peter rice’

Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’

Twitter and Nielsen have struck a deal to create a new television ratings measurement that will gauge TV conversations on the social network. The “Nielsen Twitter TV Rating” will launch in time for the Fall, 2013 TV season. In a release, Nielsen notes that the new rating will “complement Nielsen’s existing TV ratings,” adding value to the packages the company offers to networks and advertisers.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Peter Rice on social TV at the Fox upfront

We're in the midst of upfront week, and more than ever before social TV is at the focus of the rhetoric being carved out for TV advertisers. Fox President of Digital David Wertheimer told us that there wouldn't be any big product announcements about social TV at their upfront. Instead, confidence in leadership as the number one TV network was explained through the importance of social TV. Here's how Peter Rice, Fox Broadcasting's Chairman of Entertainment described how...

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