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Posts Tagged ‘peter rice’

Twitter, Nielsen strike deal to create ‘Nielsen Twitter TV Rating’

Twitter and Nielsen have struck a deal to create a new television ratings measurement that will gauge TV conversations on the social network. The “Nielsen Twitter TV Rating” will launch in time for the Fall, 2013 TV season. In a release, Nielsen notes that the new rating will “complement Nielsen’s existing TV ratings,” adding value to the packages the company offers to networks and advertisers.

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Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Peter Rice on social TV at the Fox upfront

We're in the midst of upfront week, and more than ever before social TV is at the focus of the rhetoric being carved out for TV advertisers. Fox President of Digital David Wertheimer told us that there wouldn't be any big product announcements about social TV at their upfront. Instead, confidence in leadership as the number one TV network was explained through the importance of social TV. Here's how Peter Rice, Fox Broadcasting's Chairman of Entertainment described how...

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