TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘Pinterest’

Spredfast integrates with new Pinterest analytics to enrich social TV offering

5.20.14-martechPinterest is continue to lay the groundwork to become the next big social powerhouse for the TV industry. The platform recently launched a show on FYI and now the visual social network is rolling out brand new analytics. Spredfast, the social media company that recently launched Spark is one of Pinterest’s launch partners. “We’re working with a small, carefully selected group of marketing technology (“MarTech”) developers to offer Pinterest business insights,” Pinterest API Engineers Steve Cohen and Thomas Sha said in a blog post. We spoke with Spredfast’s Chief Strategy Officer, Jesse Redniss about the implications this partnership has for social TV. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

An Inside Look at ABC Family’s Pinterest Strategy

3e9fdf49e6e407fad138219b2b5c24b7Last week, AdAge reported that Pinterest has “more than a dozen marketers set to run campaigns with three- to six-month commitments, including Kraft, General Mills, Ziploc, Nestle, Lululemon,Gap, ABC Family and Expedia.”

Many have wondered aloud how and when Pinterest would begin to monetize. For social TV marketers, there are even more questions; mainly, how to use the platform to engage audiences when Facebook, Twitter, and Tumblr can seemingly reach an engaged audience more quickly.

Among the committed brands set to run campaigns with Pinterest, ABC Family stood out as the only TV network.

“We’ll be experimenting with several different kinds of pins ranging from photo-based images to text-based images, given the popularity of inspiring quotes on the platform, and we’ll be targeting our pins across several different categories,” Danielle Mullin, Vice President of Marketing for ABC Family told Lost Remote. “Overall, our strategy is to test and learn, with the goal of providing Pinterest users with new ways to engage with our brand in a way that is seamless to the organic experience they cherish.”

On Twitter, ‘Pretty Little Liars’ is the most-tweeted about scripted series on TV and the show now accounts for three of the top five most-tweeted telecasts on record. On Pinterest, the show has 104,000 followers and is the #1 scripted show on the social network.  According to Mullin, ‘Pretty Little Liars’ Pinterest strategy includes “pinning style recaps featuring the fashion from the show, in addition to content such as red carpet photos, behind-the-scenes photos & sneak peek content.  We also live pin during each new episode to ensure we’re delivering moment-by-moment details around Aria’s shoes or the latest cute couple.” Read more

FYI partners with Pinterest on new original series ‘We’re Moving In’

FYIFYI, A+E Networks’ new cable network that “embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more,” just announced a major partnership with Pinterest, a social platform that TV brands and advertisers have been trying to work with more closely as the company matures. The partnership will be for FYI’s new original series, “Were Moving In.” Here’s the description of the show:

No matter how long two people have known each other, the challenge of moving in together and designing their space will always be tricky.  While it’s a universal experience, blending styles, tastes and needs can be a daunting task. Each episode of “We’re Moving In” (w.t.) will focus on new subjects – from newly married couples, to roommates, to blended families – in the throes of moving in together for the first time.  Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes.

The network is working closely with the visual social network and “is among the first to integrate creative direction from Pinterest, and will offer audience engagement beyond the linear viewing experience.” Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

An inside look at how IntoNow’s ‘CapIt’ is making photos of TV social

This past year, was the year of the image maturing on the social web. From Pinterest to Instagram, to animated GIFs on Tumblr, it’s never been more fun and social to customize and mold photos about your favorite TV shows. Here’s how Yahoo’s IntoNow users are using their “CapIt” feature to turn photos about TV into mini, customized memes. Read more

Exclusive: How Pinterest is driving results for the Food Network

It's been about six months since Pinterest began to take off as the next big social platform to attract the attention of TV networks. Experimenting has turned into strategizing when it comes to the photo-focused content platform. The Food Network has provided Lost Remote exclusively with compelling data to showcase how their Pinterest strategy is driving engagement.

Read more

How TV helped 'Million Dollar Listing' star warm up to social

Besides the over-talked-about Housewives franchise, Bravo has fine tuned Million Dollar Listing: LA, a real-estate focused series now in the middle of it's fifth season. The show's main stars are three extremely successful real estate agents who have a nose for expensive deals. "The Million Dollar Listing fans love hearing from their favorite brokers - Josh, Josh and Madison - so they will be live tweeting the premiere and throughout the season..."

Read more

What local TV newsrooms are pinning on Pinterest

Still not quite sure what to pin on your newsroom's Pinterest boards? That's OK, it's a work in progress for just about everyone. But we are starting to see some trends with early adopters in local TV stations around the country. So if you're looking for some (p)inspiration... here are the top 5 types of Pinterest Boards being used by newsrooms right now:

Read more

TV brands beginning to appear on Pinterest

If you work in social media in the TV industry, these are exciting, stressful times. And now there's yet another social network where TV brands are beginning to appear. It's called Pinterest, which describes itself as an "online pinboard" of things you love, and it's beginning to draw a larger audience beyond your standard early-adopters (an estimated 40 million uniques) -- especially women.

Read more