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Posts Tagged ‘Pixie’

How Lingospot is Using Metadata to Improve TV Viewing

full_logo_square820Lingospot began in 2007 as a content recommendation service for publishers. At the time, the product analyzed the context of Forbes, Bloomberg, and Boston Globe content, and then linked readers to other related content within the publisher. Lingospot has since pivoted and in the past year and a half has built a similar type of product for TV viewing. Through metadata, the company attempts to understand what viewers are watching on TV – and more, what is taking place from moment to moment. Then, they try to figure out how to improve that TV viewing experience.

“I think metadata is in its infancy when it comes to video,” Lingospot CEO Nikos Iatropoulos tells Lost Remote.  ”In a typical music scheduling system, you’ll find hundreds of metadata fields per song, and Pandora has said to use over 450 different metadata fields per song for their Music Genome project.  So, if a 5-minute song warrants 450 fields, how many should a one-hour segment of ESPN’s ‘SportsCenter,’ an episode of the ‘Tonight Show’ or an episode of ‘The Voice’ have?  I think that we are merely scratching the surface when it comes to the use of TV metadata, and the next three to five years will be extremely interesting as some of the applications of this newfound intelligence about video start hitting the market.”

As more households become ‘connected,’ whether through smart TVs or OTT devices, viewers will want supplementary content while watching TV. This was the idea behind Pixie, which we recently wrote about — to provide additional information on the first screen rather than the second or third screens. For more on Lingospot, and how it intends to use metadata to bridge the gap between lean-back TV viewing and the interactivity of web content, we spoke with Iatropoulos.  Read more

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The TV-Viewing Question Pixie is Attempting to Answer: Why Look Down?

1The Miami Heat were down 10 points to the San Antonio Spurs heading into the fourth quarter of Game 6 of the 2013 NBA Finals, and, down three games to two in the series, the Heat’s season was on the line.

LeBron James had been in a lull up to that point in the game, but then he lost his headband on a dunk with just under nine minutes left to play. Something clicked, and in what is now known as “The Headband Game,” James went on to lead his team to an overtime victory, and then, two days later, to a second straight NBA title.

Kai Bond was watching the game – yet he wasn’t. As James’s headband went flying off, Bond was looking down at his phone. He saw the immediate reaction on Twitter, but he had missed the most pivotal moment of the game.

Just as it had for James, something clicked for Bond.

“That was my ah-ha moment,” Bond told Lost Remote. “Why am I looking down at this feed when I have a giant screen in front of m that’s 50 inches that can easily support getting this content.”

And so began Pixie, Bond’s smart TV app company which is being developed through Samsung’s Accelerator in New York City. Bond, the founder and CEO, gave Lost Remote a demo of the first iteration of Pixie – now available via Samsung’s smart TV app store – and it is clear that as Samsung owners begin installing and using the app, they too will wonder why they were ever looking down. Read more