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Posts Tagged ‘Poptip’

How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII

budweiser-super-bowl-2014-teaser-zipper-ft-arnold-schwarzenegger-large-5While the social conversation surrounding the Super Bowl was largely about the game itself  (despite a historic blowout ), viewers were most excited about Bruno Mars’s halftime performance and the commercials between the action. Below are three unique ways that agencies and analytics platform companies measured last night’s conversation.

Poptip, a platform that analyzes and synthesizes social conversation in real-time, measured the conversation about commercials by ‘tweets per minute,’ or, TPM*. The company found that four out of the top five brands who received the most pre-game mentions released their commercials before game day. A 30-second spot cost advertisers $4 million this year, but this did not hold Budweiser or Doritos back from running multiple ads.

Still, only four out of ten brands with the highest average TPM ran more than one commercial. Of one-commercial brands, Esurance was the clear winner: Esurance and their #EsuranceSave30 cash giveaway beat out all other advertisers for the highest sustained conversation volume in terms of average TPM. Read more

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An inside look at how CNN’s Crossfire has become the ultimate social TV show

332516CNN_CrossfireJ3124_300x250_Static_009_POSTCNN’s Crossfire aired from 1982 to 2005 before being cancelled. Eight years later, the show has returned, and its relaunch premiered in September, built on a social TV backbone. Read more