As Portlandia continues to dominate social TV and Virgin America continues to redefine what’s possible when it comes to in-flight entertainment, it was only natural that the two join forces. To promote Virgin America’s new daily nonstop service between Los Angeles and San Francisco to Portland, Virgin and Portlandia partnered for airport tarmac event, Facebook competition, a sweepstakes that awarded one winner a walk-on role in the current season of Portlandia, and an in-show integration in this past week’s (February 8, 2013, “Soft Opening”) episode. Read more

Portlandia (on IFC, Fridays at 10/9 C), the sketch-comedy phenomenon, is currently in the midst of a third season that continues to showcase IFC’s success at originals. Fred Armisen and Carrie Brownstein the co-creators and stars along with Jonathan Krisel, co-creator, writer and director have found a way to make an hilarious new kind of TV who’s comedy also addresses the most important issues facing social TV right now. Here’s why Portlandia and IFC are dominating social TV. Read more