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Posts Tagged ‘Premios Juventud’

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Univision's ‘Premios Juventud’ awards show tops social TV charts [infographic]

By Natan Edelsburg on July 21, 2012 9:03 AM
We recently wrote about the massive social TV strategy that Univision implemented for their tent pole 'Premios Juventud' awards show. The youth event, which was super-hero themed took place Thursday night and was not only successful in linear ratings (reaching 9.3 million viewers and ranking number one among 18-34s) but topped the social TV charts according to Trendrr and SocialGuide. Univision shared an infographic about the results exclusively with Lost Remote.

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Inside look at Univision's social TV strategy for 'Premios Juventud'

By Natan Edelsburg on July 19, 2012 12:30 PM
Univision continues to expand their commitment to make a social a big part of the TV experience. For their "Premios Juventud" Youth Awards show that will air live tonight the network is using social TV to make fans "key players" in the production both online and offline. Here are the details of their social TV strategy.

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