Pretty Little Liars continues to set precedents for how a show can live beyond it’s traditional season cycle. They launched a web series at the end of their summer season and recently unleashed a Halloween special on ABC Family to keep fans glued to the teen drama. We interviewed Beth Johnson, VP of Digital Media for ABC Family and Dalia Ganz, Senior Manager of Digital and Partnership Marketing for ABC Family about their social TV strategy. Read more
Fox News Channel is looking for a Booker, Lou Dobbs Tonight. next job Hulu is looking for a Ad Trafficker. next job Fox News Channel is looking for a Special Events Producer. next job NBC Universal is looking for a Sr. Preditor, Oxygen. next job PR/Media Firm is looking for a TV/Media Booker. see all
Posts Tagged ‘pretty little liars’
The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!
Saved By The Bell, 90210, Melrose Place, Dawson's Creek, The O.C., One Tree Hill, Gossip Girl and now Pretty Little Liars, (a show about four teens who are in a bit of a "I know what you did last summer," scenario), has captured teens, tweens and more by fulfilling that addictive urge for a good, fun, corny, juicy teen drama. A few years ago, I began writing about television in college when an obsession with Gossip Girl caused me to compare the inaccuracies of the Girl's NYU depiction. Now that we're living in a world with a social web that's more mature, and widespread passion is very easy to hear.