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Posts Tagged ‘pretty little liars’

Social Scoreboard: Week of October 20

After being unseated for one week by the ‘BET Hip Hop Awards’ as social TV king ‘The Walking Dead’ returns to the top of Nielsen’s Weekly Twitter TV Ratings chart. 552,000 tweets were sent by 206,000 unique authors.

Top 5 regulars ‘American Horror Story: Freak Show,’ ‘WWE Monday Night Raw,’ and ‘Scandal’ each maintain spots, while ‘Pretty Little Liars’ made an appearance with a special Halloween episode. The second half of Season 5 doesn’t return for a little over a month, but all it took was a hiatus-breaking fan appreciation episode to get fans talking.

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TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Pretty Little Liars Season Five Finale Shocker Lights Up Twitter (Spoiler Alert!)

Pretty Little LiarsSeason 5 of ABC Family‘s hit show ‘Pretty Little Liars‘ drew to close this past Tuesday, and fans took to Twitter to react to the death of a leading character.
According to our analytics partner Canvs, which measures Twitter sentiment, in the five minutes when leading character Mona Vanderwaal was murdered, there were nearly 27,000 emotional reactions.
Those reactions accounted for 12% of all the reactions for the show. Below, some more insights from Canvs followed by an infographic:
- Mona garnered the most reactions of any topic during the episode. Mona was mentioned in 20.8% of reactions.
- “PLL,” shorthand for the show’s title, was only mentioned in 17.9% of reactions, and “Pretty Little Liars” was only mentioned in 6% of reactions.
- Janel Parrish (@janelparrish), the actress who plays Mona, was mentioned in 11,732 reactions, which accounted for 5.3% of total reactions.
- Parrish’s handle had the second most reactions, only after the show’s official handle, @ABCFPLL.

Pretty Little Liars partners with Audi for Snapchat campaign

Screen Shot 2014-06-12 at 12.36.20 AMAdweek’s Michelle Castillo has reported about an impressive social TV campaign that Pretty Little Liars on ABC Family launched with Audi. “Official social media sponsor Audi will be Snapchatting exclusive bonus content from the ABC Family program and the show’s stars in real time.” Here’s how it will work and why this is an important moment for Snapchat and social TV. Read more

An Inside Look at ABC Family’s Pinterest Strategy

3e9fdf49e6e407fad138219b2b5c24b7Last week, AdAge reported that Pinterest has “more than a dozen marketers set to run campaigns with three- to six-month commitments, including Kraft, General Mills, Ziploc, Nestle, Lululemon,Gap, ABC Family and Expedia.”

Many have wondered aloud how and when Pinterest would begin to monetize. For social TV marketers, there are even more questions; mainly, how to use the platform to engage audiences when Facebook, Twitter, and Tumblr can seemingly reach an engaged audience more quickly.

Among the committed brands set to run campaigns with Pinterest, ABC Family stood out as the only TV network.

“We’ll be experimenting with several different kinds of pins ranging from photo-based images to text-based images, given the popularity of inspiring quotes on the platform, and we’ll be targeting our pins across several different categories,” Danielle Mullin, Vice President of Marketing for ABC Family told Lost Remote. “Overall, our strategy is to test and learn, with the goal of providing Pinterest users with new ways to engage with our brand in a way that is seamless to the organic experience they cherish.”

On Twitter, ‘Pretty Little Liars’ is the most-tweeted about scripted series on TV and the show now accounts for three of the top five most-tweeted telecasts on record. On Pinterest, the show has 104,000 followers and is the #1 scripted show on the social network.  According to Mullin, ‘Pretty Little Liars’ Pinterest strategy includes “pinning style recaps featuring the fashion from the show, in addition to content such as red carpet photos, behind-the-scenes photos & sneak peek content.  We also live pin during each new episode to ensure we’re delivering moment-by-moment details around Aria’s shoes or the latest cute couple.” Read more

How ‘Pretty Little Liars’ used social TV for their Halloween special

Pretty Little Liars continues to set precedents for how a show can live beyond it’s traditional season cycle. They launched a web series at the  end of their summer season and recently unleashed a Halloween special on ABC Family to keep fans glued to the teen drama. We interviewed Beth Johnson, VP of Digital Media for ABC Family and Dalia Ganz, Senior Manager of Digital and Partnership Marketing for ABC Family about their social TV strategy. Read more

'Pretty Little Liars' launches web series for social-savvy fans

ABC Family's Pretty Little Liars continues to thrive in social TV. The teen drama has continued to break records and set precedents for how a show can grow when a powerful social TV savvy audience embraces the story lines and characters beyond the traditional screen. Now they're going a step further and launching a web series with cast members as the third season comes to an end.

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How ABC Family is using social media to launch the new season of 'Pretty Little Liars'

Once of the most talked about TV shows across the social web is ABC Family's Pretty Little Liars (PLL). In February we provided an inside look at how the show has captivated fans and made it to the number one television show in Twitter's Year in Review. On Tuesday, season three will launch, a show that will no doubt dominate the social TV charts throughout the summer.

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How ABC Family is engaging its passionate 'Pretty Little Liar' fans [Interview]

Saved By The Bell, 90210, Melrose Place, Dawson's Creek, The O.C., One Tree Hill, Gossip Girl and now Pretty Little Liars, (a show about four teens who are in a bit of a "I know what you did last summer," scenario), has captured teens, tweens and more by fulfilling that addictive urge for a good, fun, corny, juicy teen drama. A few years ago, I began writing about television in college when an obsession with Gossip Girl caused me to compare the inaccuracies of the Girl's NYU depiction. Now that we're living in a world with a social web that's more mature, and widespread passion is very easy to hear.

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