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Posts Tagged ‘psych’

‘Psych’ series finale dominates social. Now what?

psychOn Wednesday, we wrote about ‘Psych All-Night,’ a marathon that USA Network hosted last Friday night to build buzz for the series finale of ‘Psych.’ ‘Psych-os’ took to social in full force for the event, with over 136,000 Twitter hashtag mentions, driving 114% fan growth on Instagram, and creating 21 Twitter trending topics.

The series finale itself resulted in even more impressive social numbers. #Psychout, #Psych, and #Psychallnight were three of the top five TV-related hashtags for the night, and @Psych_USA, the show’s official handle, garnered 57,046 mentions, which made it the most mentioned TV series account on Wednesday.

The numbers are great but it is not immediately obvious why USA would focus its efforts on building a social following for a show that is set to conclude; the strategy that the network took with ‘Modern Family’ which launched in syndication at the end of 2013 might offer some insight. Read more

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‘Psych All-Night’ social TV event results in huge gains for USA Network

psychLast Friday at midnight, USA hosted ‘Psych All-Night,’ a six-hour long all-nighter featuring six of the ‘Psych’ cast’s favorite episodes from the past eight seasons. The series finale of the show will air tonight at 9pm EST and will be followed by a ‘Psych After Pshow.’

USA hosted its first all-nighter for ‘Psych’ last February two weeks before the season premiere, and saw incredible results. It received  172,000 social mentions, and fans of the show voted more than 280,000 times for the episodes they wanted to appear as part of the marathon. The success certainly prompted USA to host another event, but the network pushed the boundaries even further this time around. Fans were invited to upload farewell videos to Instagram using hashtag #FarewellPsych, which were shown throughout the marathon. Fan tweets were also integrated into the telecast and displayed on the ‘Psychville’ part of the ‘Psych All-Night’ website.   Read more

Exclusive: The results from USA Network’s TheS#cialSector for Psych

The Lost Remote Show is coming to an end and after an exciting day of social TV, we have some more big news to report. USA Network’s Jesse Redniss just presented results from their big social TV initiative TheS#cialSector, their big initiative for Psych this year. Here are the results. Read more

USA’s Psych pushes social TV boundaries with The S#cial Sector

Following up on the tremendous success of the award-winning ‘Hashtag Killer,’ USA’s Psych has just launched ‘The S#cial Sector’, an eight-week multi-platform murder mystery. Directed by Kirsten Nelson (co-star Chief Vick), the competition can be accessed via desktop or tablet at SocialSector.usanetwork.com and Tweeted using #SocialSector. Read more

USA Network invites fans to create tagline for new season of ‘Psych’

USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” Read more

Shazam to power up to third of Super Bowl ads

Anyone who's unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching "Shazam for TV" last year. Next week, as many as one-third of the Super Bowl ads will have some Shazamable component, the company says.

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