Chances are, if you’ve enjoyed you in-flight experience of late it had something to do with Massive Interactive. The company provides the in-flight entertainment systems for Virgin Atlantic, Emirates, and Qantas. According to chief creative officer Derek Ellis, “social integration through the seatback solution is possible, however passengers often prefer to engage in such activity on their own devices.” Ellis sees real opportunity, though, with the second screens that are part of the handsets, which allow texting and checking flight info.  Read more