Quick-thinking brands take to social media to capitalize on Super Bowl power outage
By Natan Edelsburg on February 3, 2013 8:47 PM
Updated: When half of the Superdome plunged into darkness during the third quarter of the Super Bowl, the CBS broadcast booth fell silent. After a commercial break and a little fumbling around, CBS sideline reporter Steve Tasker took over the biggest TV show of the year. At the same time, a handful of brands took to their Twitter accounts, capitalizing on one of the most bizarre moments in Super Bowl history. Read more

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