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Posts Tagged ‘Red Bull’

How iPowow and Red Bull Media House are engaging European sports fans

461565852_640iPowow, a leading participation TV company based in Santa Monica, California, counts A&E and USA Network among its clients. In October, we wrote about how iPowow was working with USA to redefine the notion of syndication. The network had acquired the rights to broadcast Modern Family in syndication, and iPowow was helping to power Modern Family Live, which allowed fans to use second screen devices to participate in polls and quizzes while watching the episodes.

Two months ago, iPowow partnered with Red Bull Media House to create a social fan participation element for the FC Bayern München vs FC Red Bull Salzburg game, which aired on Red Bull Media House’s ServusTV. Fans were prompted to use computers or mobile devices to respond to questions displayed on-air during the telecast and to express their opinions about what was taking place during the game. The results were displayed in real-time both on the users’ devices and on TV. Read more

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The Weather Channel teams with Red Bull to extend reach off-air and offline

FlugtagCrew_compressedThere is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel has been a major innovator in the digital space over the past two years, but this past Saturday, they took this trend off-air and offline, participating in a major way in Red Bull’s five-city Flugtag events. Read more

It’s still not complicated: AT&T continues to top social TV commercials chart

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” Read more