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Posts Tagged ‘research’

Nielsen Study: Significant Overlap Between People Tweeting About TV and Brands

A recently Nielsen study measures the overlap between people who tweet about TV and people who tweet about brands that advertise on TV.

According to the report, 17 million people sent 361 million tweets about TV through April.  In the same time period, “17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.” The purpose of measuring the overlap was to better understand the value of social TV audiences to brands.

Here are the four key findings from the report: Read more

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Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

Infographic: World Cup Shatters Facebook Engagement Records

FacebookTVThe World Cup set single-event Facebook engagement records within the first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12 – July 13, 350 million people generated 3 billion World Cup-related interactions.

Because the event takes place over the course of a month, it is hard to compare this one-to-one with a single day’s event like the Super Bowl. Still, Facebook’s data team crunched the numbers and yesterday’s final between Germany and Argentina became the single most talked about sporting event in the social network’s history; 88 million people generated 280 million interactions. Read more

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

Clone drama drove Orphan Black season finale (spoiler alert)

Screen Shot 2014-06-29 at 10.32.40 PMIn this week’s analysis with Canvs we took a look at the uber popular Orphan Black season finale on BBC America. As the highly anticipated season two came to an end it became obvious that clone drama drove Orphan Black season finale. This is also the first time Canvs leveraged their new season recap view to provide analysis. Here are the details.  Read more

TiVo Research: Binge-Watching No Longer the Exception. It’s the Rule.

Tivo-logo-widescreenTivo’s Research and Analytics arm this week released some interesting results from its ‘Spring 2014 Binge-Viewing Survey.’

91% of the 15,196 respondents said that binge-viewing is a common viewing behavior. Perhaps surprisingly, 29% of respondents actually put off watching shows so that they can bing-watch an entire season at once.

With thousands of channels and the proliferation of original programing it is becoming more difficult for a viewer to watch every show that they are interested in. But thanks to the control over cable, broadcast and OTT content afforded by TiVo, and to the proliferation of streaming services like Netflix,” said TiVo Chief Research Officer Jonathan Steuer, “binge-viewing has rapidly become common practice.”

The rise of binge-viewing becoming goes hand-in-hand with the “acceptability” of the practice. When respondents were asked about the term “binging,” only one-third felt that the term had negative connotations; in April 2013, over half (53 percent) of those surveyed considered it a negative term. Read more

NBC finishes strong with The #VoiceFinale

Screen Shot 2014-05-26 at 9.07.18 PMNBC’s The Voice finale last week ended an extremely social TV season. Since 2011  we’ve been covering the impact this show has had on the social TV world. Last season we saw #VoiceSave take off and most recently we wrote about how Telescope has powered both #VoiceSave and #VoiceTailgate. For the finale, Lost Remote partner Canvs (Mashwork’s new social TV analytics platform) took a deep look at the highlights from the show and how #VoiceFinale ended up becoming the most used hashtag throughout the broadcast. Here are the details. Read more

Viacom Study: TV Everywhere Users Watch More TV Overall

viacom-logo1Viacom today released the results of ‘TV Here, There, (Not Quite) Everywhere,’ a study the company conducted to explore how consumers are using TV Everywhere apps and websites.

In the study, TV Everywhere users are defined as those watching full TV episodes on sites and apps by authenticating with their pay TV log-in information. Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.

The most important takeaway from the study is that TV Everywhere use actually results in increased TV viewing overall: 64% of those using TV Everywhere functionalities said that they watch more TV. As discussed at our TV Everywhere panel during December’s Lost Remote Show in L.A., networks and advertisers grasp that TV Everywhere apps and websites do not replace first-screen viewing, but rather supplement it. Read more

NBC’s head of research on Twitter driving ratings: ‘it just isn’t true’

twitter-tvThe war to make sense of social TV took an interesting turn yesterday when NBCU’s head of research Alan Wurtzel told the Financial Times’ Emily Steel that Twitter isn’t driving ratings. Re/code’s Peter Kafka summed up the key quotes from Wurtzel:

The crucial quotes from Wurtzel, relayed by the FT’s Emily Steel: “Why wouldn’t I want to say to you, ‘We have a potent new way in which we can drive ratings?’” But “it just isn’t true,” he added. “I am saying the emperor wears no clothes. It is what it is. These are the numbers.”

Here’s how Twitter CEO Dick Costolo has since responded. Read more

Study reveals new kind of TV viewer: the “power breaker”

560.ab.zeebox.092612The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more

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