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Posts Tagged ‘research’

Viacom Study: The 5 Steps to Series Fandom in the TV Everywhere Era

viacom-logo1Viacom today released the results of “Getting With the Program: TV’s Funnels, Paths and Hurdles,” a study the company conducted to explore how audiences discover, watch and become fans of TV shows.

The study, which surveyed more than 1,500 U.S. Viacom viewers ages 13-44, showed that people who use multiple devices to consume content prefer live TV and have stronger network loyalty than those watching shows on a single screen. 79% of the study participants say having more ways of accessing shows helps them try more programs and 78% wouldn’t have become fans of some shows if they couldn’t watch in multiple ways.

The most interesting part of the research is what Viacom calls the “Funnels to Fandom” – the process of becoming a fan, Viacom has found, takes place in five steps: Discovery, Research, Selection, Fandom, and Sharing. Read more

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ListenFirst’s DAR and Why Social TV Analytics Should Include Wikipedia Engagement

WgpodListenFirst Media – a data and analytics company providing insights for brands – last week launched a syndicated rating system for fan engagement with television and film that will be offered on a subscription basis to networks, studios, agencies, and advertisers. Currently, more than 40 major studios, broadcast networks and cable channels, including A+E Networks, AMC Networks, and Universal Pictures, have signed on as launch partners.

While we have seen analytics companies attempt to create social TV metrics for networks, ListenFirst’s ‘Digital Audience Ratings’ (DAR) will also be creating its metrics for movies to help film distributors adjust their marketing strategies on the fly. On the TV front, DAR will give insight into which shows fans are engaging with on a daily basis, regardless of whether they are being watched on major broadcast networks or Netflix, and regardless if they are being watched in real-time or in a time-shifted setting. Read more

Nielsen Study: Significant Overlap Between People Tweeting About TV and Brands

A recently Nielsen study measures the overlap between people who tweet about TV and people who tweet about brands that advertise on TV.

According to the report, 17 million people sent 361 million tweets about TV through April.  In the same time period, “17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.” The purpose of measuring the overlap was to better understand the value of social TV audiences to brands.

Here are the four key findings from the report: Read more

Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

Infographic: World Cup Shatters Facebook Engagement Records

FacebookTVThe World Cup set single-event Facebook engagement records within the first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12 – July 13, 350 million people generated 3 billion World Cup-related interactions.

Because the event takes place over the course of a month, it is hard to compare this one-to-one with a single day’s event like the Super Bowl. Still, Facebook’s data team crunched the numbers and yesterday’s final between Germany and Argentina became the single most talked about sporting event in the social network’s history; 88 million people generated 280 million interactions. Read more

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

Clone drama drove Orphan Black season finale (spoiler alert)

Screen Shot 2014-06-29 at 10.32.40 PMIn this week’s analysis with Canvs we took a look at the uber popular Orphan Black season finale on BBC America. As the highly anticipated season two came to an end it became obvious that clone drama drove Orphan Black season finale. This is also the first time Canvs leveraged their new season recap view to provide analysis. Here are the details.  Read more

TiVo Research: Binge-Watching No Longer the Exception. It’s the Rule.

Tivo-logo-widescreenTivo’s Research and Analytics arm this week released some interesting results from its ‘Spring 2014 Binge-Viewing Survey.’

91% of the 15,196 respondents said that binge-viewing is a common viewing behavior. Perhaps surprisingly, 29% of respondents actually put off watching shows so that they can bing-watch an entire season at once.

With thousands of channels and the proliferation of original programing it is becoming more difficult for a viewer to watch every show that they are interested in. But thanks to the control over cable, broadcast and OTT content afforded by TiVo, and to the proliferation of streaming services like Netflix,” said TiVo Chief Research Officer Jonathan Steuer, “binge-viewing has rapidly become common practice.”

The rise of binge-viewing becoming goes hand-in-hand with the “acceptability” of the practice. When respondents were asked about the term “binging,” only one-third felt that the term had negative connotations; in April 2013, over half (53 percent) of those surveyed considered it a negative term. Read more

NBC finishes strong with The #VoiceFinale

Screen Shot 2014-05-26 at 9.07.18 PMNBC’s The Voice finale last week ended an extremely social TV season. Since 2011  we’ve been covering the impact this show has had on the social TV world. Last season we saw #VoiceSave take off and most recently we wrote about how Telescope has powered both #VoiceSave and #VoiceTailgate. For the finale, Lost Remote partner Canvs (Mashwork’s new social TV analytics platform) took a deep look at the highlights from the show and how #VoiceFinale ended up becoming the most used hashtag throughout the broadcast. Here are the details. Read more

Viacom Study: TV Everywhere Users Watch More TV Overall

viacom-logo1Viacom today released the results of ‘TV Here, There, (Not Quite) Everywhere,’ a study the company conducted to explore how consumers are using TV Everywhere apps and websites.

In the study, TV Everywhere users are defined as those watching full TV episodes on sites and apps by authenticating with their pay TV log-in information. Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.

The most important takeaway from the study is that TV Everywhere use actually results in increased TV viewing overall: 64% of those using TV Everywhere functionalities said that they watch more TV. As discussed at our TV Everywhere panel during December’s Lost Remote Show in L.A., networks and advertisers grasp that TV Everywhere apps and websites do not replace first-screen viewing, but rather supplement it. Read more

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