Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
Netflix’s leaders reveal details of the company’s upfront event.
Netflix’s leaders reveal details of the company’s upfront event.
The technology enables marketers to match ads to content more precisely.
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.
WBD adds David Porter to lead ad sales research and data insights.
IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
BravoCon is skipping 2024, returning in 2025.
The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.
NBCU is already setting ad sales records at the 2024 Paris Olympics.
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.
Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.
Nielsen has set a big data timeline, and Comscore and VideoAmp get JIC certified.
The 2024 NewFronts schedule features a return to the IAB Main Stage, a women's sports session and more.