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Posts Tagged ‘Sabrina Caluori’

If You’re a Social TV Fan, Then You Need to Vote for This SXSW Panel

Screen Shot 2014-09-04 at 2.29.22 PMJesse Redniss, Chief Strategy Officer at Mass Relevance, was recently at a Twitter event and struck up a conversion with former Univision SVP David Beck about what’s really missing from social TV conferences. Redniss and Beck started to discuss the thrill of coming up with the initial concepts for social TV programs before crafting them into the finished product. They realized that no conference pulls together a group of people that do that for a living , showcase the ideation process, and then showcase a live version of that process in front of a large live audience.

And so the idea for “Creating a Social TV Experience Live from SXSW” was born. in addition to Redniss and Beck, the panel will include BET’s JP Lespinasse and HBO’s Sabrina Caluori. As far as social TV thought leadership goes, this panel is a powerhouse, and the interactive component of the panel makes this a must-pick and must-attend for TV and digital decision makers (and for anyone interested in the social TV space).

We spoke with Redniss and Lespinasse about the panel, how the interactive component is analogous to what social TV is all about, and their favorite social TV integrations from the past year: Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

A Q&A with Sabrina Caluori about HBO Connect: the network’s ‘digital marketing secret weapon’

HBO-Logo2HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more

Exclusive: Social TV results HBO’s Game of Thrones season three launch

The Lost Remote NYC show took place yesterday bringing together the brightest minds in social TV. I had the honor of leading the opening keynote with MTV President Stephen Friedman (who’s annual upfront is currently underway) and an afternoon session with some of the brightest minds on the network side of social TV. HBO Vice President of Social Media and Performance Marketing Sabrina Caluori presented results from their big Game of Thrones season three launch, exclusively at the event.  Read more

From fantasy to reality: HBO set to take Game of Thrones on tour

If the social buzz around season two was palpable, then the excitement leading up to the season three premiere of Game of Thrones has reached new heights. To capitalize on this, and to further advance the fantasy series and the genre as a whole into the mainstream, HBO and its international partners will be taking Game of Thrones on the road in the form of a touring exhibition. Read more

An inside look at Cinemax’s social TV strategy for ‘Hunted’

Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19th and starring Melissa George adds to the action-packed brand of originals that Cinemax has been building. Just a year ago the HBO owned channel successfully launched Strike Back, currently in the middle of episode two. We interviewed Chris Spadaccini, Senior Vice President of Brand and Product Marketing at HBO, Sabrina Caluori, Vice President of Social Media and Performance Marketing at HBO and Steve Coulson, Senior Creative Director at Campfire.

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An inside look at how HBO and Cinemax are using social for Comic-Con

Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

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HBO tries new social TV tactics to build buzz for 'True Blood'

Arguably the most exciting premiere of the summer has been HBO's True Blood. There are multiple eye-gripping storylines that make you forget there was a year between season four and the recently-launched season five. The show's passionate community has been tapped by HBO's social efforts since the beginning. We spoke with HBO Vice President of Social Media and Performance Marketing, Sabrina Caluori about their social TV strategy for season five.

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Inside look at HBO's social TV strategy for 'Game of Thrones'

When HBO's "Game of Thrones" premiered last year, it was unclear if this drama would appeal beyond the Comic-Con crowd and lovers of the fantasy novels. By the end of season one, everyone was talking about their obsessions with the Starks (one of the main families) and the outstanding performance by Peter Dinklage who went on to win an Emmy and Golden Globe for his role as Tyrion Lannister, of the opposing family. The proof of this popularity is the show's massive following on the social web.

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