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Posts Tagged ‘sam decker’

Social Marketing Firms Unite: Spredfast and Mass Relevance Merge

Merger

Social TV leader Mass Relevance, the Austin-based social experience company we’ve been covering since 2011, has merged with fellow social marketing firm Spredfast. The two will consolidate under the Spredfast name.

Spredfast CEO Rod Favaron will become the CEO for the combined company. “If you’re in the business of helping brands and media do social, you better have relationships with the biggest social networks in the world,” he said in a joint Mass Relevance-Spredfast video. Favaron says combining Mass Relevance’s knack for Twitter and Facebook social experiences with Spredfast’s relationships with dozens of social networks creates a company others can’t compete with “from a capability perspective.”

“By teaming up, we’ll give marketers access to every piece of social data submitted in real-time, so they can uncover conversations that matter to their brand and build shared experiences that allow them to interact with their audience, both one-to-one and one-to-many,” Founder and CEO of Mass Relevance Sam Decker said. Jesse Redniss, who became Chief Strategy Officer for Mass Relevance last year, says the merger helps meet the content and storytelling demand out there.

“Our partners will now have a unified platform to not only listen, learn and analyze, but to reach out and touch their fans and viewers everywhere with impactful, relevant, compelling content which drives a deeper, more emotional connection. ”

Here are the combined stats for the two companies, now merged as Spredfast.

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Podcasting

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Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

obamatwittertownhall

Mass Relevance being used during Twitter Town Hall with President Obama

Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

Facebook makes social TV splash with new features, integrations, and metrics

It’s been a big week for Facebook and Instagram as their push into social TV continues and grows. Here’s a roundup of what you need to know. Read more

Mass Relevance launches 'Product Studio' to streamline social TV visualizations

Mass Relevance has launched a major new product today that will help TV companies leverage their expertise in social TV visualizations. The Product Studio allows clients to "gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data." They're launching the tool with Fox Sports Media Group, the first TV network to use the new platform. We spoke with Mass Relevance CEO Sam Decker and Chris Hannan, FOX Sports Media Group SVP of Marketing & Social Media Strategy.

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CNN and Facebook launch 'Election Insights' powered by Mass Relevance

CNN and Facebook's partnership for the election continues to unveil new products. The news giant and the publicly-traded social platform have just unveiled "Election Insights", a real-time visualization that illustrates which candidates are being discussed the most on Facebook. We spoke with Mass Relevance (the social TV company powering the visualization) CEO Sam Decker...

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