Even with a lightning-fast internet connection, you’ve likely experienced re-buffering – whether in the form of total stoppage or a transition from high to low quality – in the recent past. Sure, streaming technology is improving, but at the same time there are more households with smart TVs consuming content on Netflix and Hulu. Couple that with multiple devices in the same household connected to broadband, and the result is bandwidth issues.
In comes Giraffic, a Tel Aviv-based company that has pioneered “Adaptive Video Acceleration” (AVA), technology designed to eliminate re-buffering issues. Samsung will incorporate the technology in its 2014 smart TV and BlueRay player lineup. AVA accelerates content that is streamed or downloaded to the device’s native video player without any further integration or implementation required by the content provider. “Rather than relying on a single stream,” Giraffic CEO and Founder Yoel Zanger tells Lost Remote, “Giraffic’s AVA requests multiple data sessions from the content servers for smaller pieces of a video stream, then stitches them all back together for seamless playback.”
We spoke with Zanger about how AVA works, what viewers with AVA-equipped devices will notice, and why re-buffering and suboptimal resolution is a persistent problem.