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Posts Tagged ‘#sdcc’

NBC’s ‘Believe’ writing team turns to Twitter to get fans excited

Our analysis on TV that won’t be premiering until the fall and winter with Crimson Hexagon continues. This week we take a look at NBC’s “Believe“. Here’s a look at why social activity for JJ Abrams new show recently skyrocketed.  Read more

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How Starz is using social to show that pirates are better than zombies

Starz continues to grow in popularity as they get ready to launch more originals than ever before. Michael Bay’s Black Sails, set to launch in January 2014 had a big presence at Comic-Con and has already sparked fan interested in a big way. The pirate adventure, starring Zach McGowan (Jody from Shameless), “centers on the tales of Captain Flint and his men and takes place twenty years prior to Robert Louis Stevenson’s classic ‘Treasure Island.’” The show has even already received a second season order before the first season has aired. Fueled by a social campaign and Comic-Con activation the network has already engaged social TV fans in a big way by showing off why pirates are better than zombies. Read more

An interview with Facebook’s Nick Grudin about making Comic-Con more social than ever before

Photo from @snoopygrams on Instagram.

Comic-Con in San Diego felt like a giant IRL social media chat about your favorite TV shows, movies comics and more. Among the many big players that participated this year was Facebook and Instagram (owned by Facebook). The social giant, which recently launched hashtags and a partnership with Trendrr went above and beyond to bring Comic-Con to life and to millions who couldn’t attend. We interviewed Nick Grudin, who oversees strategic partnerships for Facebook’s brands about their impressive activations and partnerships in San Diego. Read more

Advanced screening of ‘The Blacklist’ at Comic-Con helps drive positive buzz

The Blacklist, NBC’s new drama with James Spader had a big presence at this year’s Comic-Con in San Diego. An advanced screening of the show has earned the network an overwhelming amount of positive buzz as the fall TV season draws closer. Here are this week’s insights from Crimson Hexagon. Read more

A&E’s Bates Motel cast and creators on social TV and fan engagement

Lost Remote attended Comic-Con for the second time this year and was able to meet the talent and creators from arguable the best drama on television right now. A&E‘s Bates Motel had a huge presence at Comic-Con including a panel, press event and social media infused party with lines to get in around the block. Most of the cast was in town and available to answer questions about their own use of social media and what fan engagement means to them.  Read more

Entertainment Weekly expands Comic-Con coverage with Entertainment Tonight

Comic-Con is back and Lost Remote has returned for the second year to cover this TV fan phenomenon. Last year we learned about how important Comic-Con is to the TV world from Entertainment Weekly‘s (EW) Lynette Rice. Now the entertainment giant is returning to San Diego with mover coverage than ever before – this time teaming up with a major TV partner. Read more

Breaking Bad's cast and AMC use social media with fans

AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.

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Inside look at Entertainment Weekly's TV and Comic-Con coverage [video]

One of the main reasons Comic-Con has become the platform for TV to connect with fans is because of the length TV news has gone to cover the event and bring the highlights and breaking news to readers around the world. Entertainment Weekly (EW), which launched their "viEWer" second-screen app at the end of 2011, captured TV and more in San Diego in a bigger way than ever before. We interviewed West Coast News Editor...

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Skype courts Comic-Con with lounge built by TV's 'West Coast Customs'

Situated about a mile from the convention center is Skype's brand new custom-built trailer where people can stop by to use Skype and lounge around. To celebrate Comic-Con, the company had West Coast Customs (WCC), the car design shop that started Pimp My Ride on MTV, build the trailer. We spoke to Skype's TV consultant Jason Kahn and WCC's Founder and CEO Ryan Friedlinghaus about social TV and their custom trailer in San Diego.

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Nickelodeon launches 'Turtles vs. Foot' app for Comic-Con

Comic-Con is in full swing here in San Diego, and social TV activations continue to pop up from networks. In our complete guide to TV at Comic-Con, we wrote about Nickelodeon's big presence including the return of the Ninja Turtles. Now, the network that grew Spongebob on social has launched "Turtles vs. Foot," a massive social campaign to take over San Diego.

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