AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.

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One of the main reasons Comic-Con has become the platform for TV to connect with fans is because of the length TV news has gone to cover the event and bring the highlights and breaking news to readers around the world. Entertainment Weekly (EW), which launched their "viEWer" second-screen app at the end of 2011, captured TV and more in San Diego in a bigger way than ever before. We interviewed West Coast News Editor...

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Situated about a mile from the convention center is Skype's brand new custom-built trailer where people can stop by to use Skype and lounge around. To celebrate Comic-Con, the company had West Coast Customs (WCC), the car design shop that started Pimp My Ride on MTV, build the trailer. We spoke to Skype's TV consultant Jason Kahn and WCC's Founder and CEO Ryan Friedlinghaus about social TV and their custom trailer in San Diego.

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Comic-Con is in full swing here in San Diego, and social TV activations continue to pop up from networks. In our complete guide to TV at Comic-Con, we wrote about Nickelodeon's big presence including the return of the Ninja Turtles. Now, the network that grew Spongebob on social has launched "Turtles vs. Foot," a massive social campaign to take over San Diego.

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Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

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The fall TV season is about to begin with Comic-Con taking place in San Diego this week. We'll be there capturing the excitement, panels and networks that will be showcasing their cult-successes and new launches. We put together a comprehensive guide on how you can follow TV at Comic-Con this week -- and you'll be stunned by the record showing by the TV industry at the big event.

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