Nielsen and NM Insight, a joint venture between Nielsen and McKinsey and Company, has acquired social TV tracking firm SocialGuide. Terms of the agreement were not immediately available. Brooklyn-based SocialGuide has focused a substantial amount of its efforts on Twitter, which has become the de facto home for real-time conversation surrounding television. SocialGuide’s platform tracks conversations around more than 30,000 programs, across 232 English and Spanish-language channels.
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Starting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!