Nielsen and NM Insight, a joint venture between Nielsen and McKinsey and Company, has acquired social TV tracking firm SocialGuide. Terms of the agreement were not immediately available. Brooklyn-based SocialGuide has focused a substantial amount of its efforts on Twitter, which has become the de facto home for real-time conversation surrounding television. SocialGuide’s platform tracks conversations around more than 30,000 programs, across 232 English and Spanish-language channels.
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Learn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!