HBO's highly anticipated Aaron Sorkin drama premiered yesterday on HBO. "The Newsroom," which stars Jeff Daniels as anchor Will McAvoy, has been described as The West Wing on deadline. The hour-long drama (the premiere episode was 75 minutes) feels more like Sorkin's short-lived and beloved Sports Night updated for the digitally-enhanced linear TV age. Networked Insights provided us details on how the show fared...
Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.
Twitter and Mass Relevance put out some very interesting data the State of the Union, and now social TV data company Networked Insights has provided us with a deeper analysis of what social comments can tell us about the president's TV broadcast to the nation. Social TV data continues to be fascinating. From the top level analysis on the biggest moments to infographics that paint a picture of the ongoing conversation, boring traditional TV ratings better watch out for companies that have technology and know how to listen in the right places at the right time.
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