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Posts Tagged ‘second screen’

An interview with Shazam’s new CEO Rich Riley

There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows.  Read more

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An inside look at Starz companion app for ‘Da Vinci’s Demons’

Starz new series, Da Vinci’s Demons shows viewers, “the secret history of Leonardo da Vinci’s tantalizing life reveals a portrait of a young man tortured by a gift of superhuman genius.” To bring this new world to life the network has launched a brand new companion app called,  “Da Vinci’s Demons: Citizens of Florence,” a second screen app allowing users to understand the world of Da Vinci beyond the main screen. Here are the details. Read more

Are second screen apps facing a ‘Crossing the Chasm’ moment?

One of the most popular business books over the last couple decades is Geoffrey A. Moore’s work on “Crossing the Chasm,” which argues that there’s a challenging chasm between a product’s early adoption and mainstream use. Some companies burn out after they’re unable to bridge the gap, while others are able to scale their products beyond “visionaries” to “pragmatists” who represent your average consumers.

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Team Coco releases iPhone and Android versions of its Emmy-winning app

A year ago, Team Coco released an exciting Emmy Award-winning tablet app that served as a true second screen companion for each episode of Conan, delivering extra content in real time.  The problem was that the app was for tablets only. Last week, though, Team Coco released an iPhone and Android version of the app, which will keep the show’s digital team at the forefront of late-night comedy fan engagement. Read more

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

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Fox launches second screen content syndication network with big partners

While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more

An inside look: Nickelodeon’s new iPad app rises to the top of iTunes

You can officially get slimed…on the second screen. Nickelodeon‘s new iPad app, “Nick App” (available for iPad here), hit iTunes on Thursday and has already risen to the number two spot in the U.S. for free apps. The new app is a game changer in the kid’s TV world as younger demographics can’t understand why old media isn’t touchable.  We spoke with Nick Digital Senior Vice President Matthew Evans about the big launch.

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TiVo partners with Flingo to smarten non-smart TVs

As the digital video recorder becomes more ubiquitous, and is offered by nearly every cable provider, TiVo has been forced to offer more advantages to subscribers. The latest, a partnership with smart tv app leader Flingo, is a big step in the right direction. Read more

How Never.no’s creating social TV advertising

Back in November, Never.No launched a social TV ad platform to reach multiple screens. Now they’re proving that what they’ve created can work. “We’re creating social TV advertising – it’s that simple and that powerful,” the company told Lost Remote. We spoke with Never.No’s VP of the EMEA region Scott Davies about their ad with Intel and more. Read more

You can now AirPlay HBO GO onto your Apple TV

The connected device market just got more competitive. While Apple TV doesn’t yet have an HBO GO App, the network just announced that you can now turn your second screen into the main screen by AirPlayingHBO GO from an iOS device to your Apple TV. Read more

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