Just released on iPhone and Android, Forwerd Media’s Alert Me TV is attempting to be the best TV show discovery and mobile alerts app. To ease the process of enabling users to discover new shows and keep track of their favorite ones, one simply has to click the “add” button, and the app sends a push alert on the day a new episode comes out. Read more
Posts Tagged ‘second screen’
Increasingly, social TV and music are mingling. Last week, we wrote about Bravo’s partnership this season with Spotify, and on Tuesday, the music network REVOLT debuted the redesigned www.revolt.tv. The site provides a cross-platform music experience that combines social media with linear TV initiatives and digital news. Amazingly, the site was “designed and coded in just under eight weeks,” by Brooklyn-based digital agency Huge (who will be on a panel at Lost Remote’s LA event taking place on 12/13). Read more
Country Music Television (CMT) has launched a second screen video app for iOS devices that will tie directly to its programming. To build hype for the app, CMT is pre-releasing the first episode of the new season of “Sweet Home Alabama” - the most-streamed original series in the history of CMT.com – exclusively in the app a week before it premieres on TV. The app will also offer a “Connect” experience that will filter the best tweets and allow fans to connect with the show’s stars or with other fans via the platform. For fans wanting to watch shows via the app, it will feature full episodes of Dog and Beth: On The Hunt, Dallas Cowboy Cheerleaders: Making the Team, Cassadee Pope: Frame by Frame, and Trick My Truck as long as users are subscribers of one of ten cable service providers. Read more
Slingbox, one of the first applications to introduce people to the concept of the second screen, has been going strong for nearly a decade. In 2005, it was the first consumer product to deliver live TV to mobile devices, and it is still a viable option for frequent travelers and students studying abroad. Read more
The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more
“Your remote control is no longer just a remote control.” This tagline belongs to app maker and social TV company Peel, whose app recently reached 25 million registered users worldwide. The app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform. While the phone-as-universal remote concept is not new, based on Peel’s numbers, its users are both savvy and avid tv watchers, which is certain to intrigue advertisers. Read more
This week, Survivor returned with its most interactive season yet. Throughout the Survivor Blood vs. Water season – a version of the show that will pit former Survivor cast members against their families – fans will be able to use the CBS App for iOS to watch full episodes and the after show. More, whether fans are watching live or catching up on their DVR, they will be to synch the app with the episode they’re watching to access the second-screen experience. Fans will be able to catch-up on full episodes on the CBS App for iOS, eight days after the initial broadcast and the next-day on CBS.com. Read more
As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include Boxfish, BuddyTV, and Dijit Media’s NextGuide. Read more
Social etiquette question of the day: Is it okay to tweet during a zombie apocalypse? Not if you want to avoid being eaten alive by your now soulless gran (no amount of retweets is going to save you then).
But if you’re just wondering what Rick’s next move is going to be, your hope for survival has increased considerably. In the latest installment in Mediabistro’s So What Do You Do?, we asked Gale Anne Hurd, executive producer of The Walking Dead, what makes the show so tweeted about:
The Walking Dead is one of the most talked-about TV shows on social media. How does the show achieve such a large social presence and how do you think the industry will change as a result of second-screen viewing?
Well, I think that our show already had a following of people who are technologically advanced to begin with, the early adopters who were comfortable with a deeper dive into related media, whether that was finding out about the comic books and exploring them, participating in second-screening or watching the webisodes or the aftershow, The Talking Dead. People can experience the show 24/7. Now we’re going to be seeing a talk show after Breaking Bad called Talking Bad. I think you’re going to see a lot more of that and they’ll have their presences on the web, too. I think it’s really pioneered new ground on other shows.
For more on Hurd’s creative process and lessons from her career, read So What Do You Do Gale Anne Hurd, Executive Producer of The Walking Dead?
– Sherry Yuan
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