The social TV world is now expanding around the world. Lost Remote is headed to Broadcast Asia taking place in Singapore next week, but before a look at that region here’s an inside look at a social TV startup based in Sweden. Like.TV is a second screen platform currently gaining traction in Sweden and Norway. We interviewed Jacob Leander-Olsson a product manager at MTG Digital Media, the digital arm of the MTG broadcast and entertainment company who runs Like.TV about social TV in the region. Read more
Posts Tagged ‘second screen’
Comedy Central just launched their impressive new app, “CC: Stand Up” which “is a stand-alone extension of Comedy Central that brings comedy fans a completely new stand-up channel, a tool to discover new comics and a platform for sharing comedic content.” In April, The New York Times described the app as “a free, ad-supported app…designed to look and feel like a cable channel devoted to stand-up, the app will offer videos of comedians performing routines.” Here are the details. Read more
There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows. Read more
Starz new series, Da Vinci’s Demons shows viewers, “the secret history of Leonardo da Vinci’s tantalizing life reveals a portrait of a young man tortured by a gift of superhuman genius.” To bring this new world to life the network has launched a brand new companion app called, “Da Vinci’s Demons: Citizens of Florence,” a second screen app allowing users to understand the world of Da Vinci beyond the main screen. Here are the details. Read more
One of the most popular business books over the last couple decades is Geoffrey A. Moore’s work on “Crossing the Chasm,” which argues that there’s a challenging chasm between a product’s early adoption and mainstream use. Some companies burn out after they’re unable to bridge the gap, while others are able to scale their products beyond “visionaries” to “pragmatists” who represent your average consumers.
A year ago, Team Coco released an exciting Emmy Award-winning tablet app that served as a true second screen companion for each episode of Conan, delivering extra content in real time. The problem was that the app was for tablets only. Last week, though, Team Coco released an iPhone and Android version of the app, which will keep the show’s digital team at the forefront of late-night comedy fan engagement. Read more
For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.
You can officially get slimed…on the second screen. Nickelodeon‘s new iPad app, “Nick App” (available for iPad here), hit iTunes on Thursday and has already risen to the number two spot in the U.S. for free apps. The new app is a game changer in the kid’s TV world as younger demographics can’t understand why old media isn’t touchable. We spoke with Nick Digital Senior Vice President Matthew Evans about the big launch.
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