The pro sports leagues have a tremendous opportunity to capitalize on the second screen, and the NHL has rolled out the most promising synchronized experience we've seen among the leagues to date. Called NHL Preplay, the iPad app (iPhone coming soon) enables fans to predict what will happen next in live games, competing head-to-head with their friends -- the first app of its kind in US pro sports. It launched just in time for the NHL playoffs, and we gave it a spin with the Phoenix-Nashville game.

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Both Natan and I enjoyed a few days in Austin for SXSW Interactive this week, navigating even longer lines than last year, dodging the occasional rainstorm and searching for 3G service that actually worked. As we previewed, there were over a dozen social TV events and sessions, and we saw many more TV folks compared to last year. Here are some SXSW highlights, and we asked several social TV execs who attended for their biggest takeway from the annual event:

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Both Natan and I enjoyed a few days in Austin for SXSW Interactive this week, navigating even longer lines than last year, dodging the occasional rainstorm and searching for 3G service that actually worked. As we previewed, there were over a dozen social TV events and sessions, and we saw many more TV folks compared to last year. Here are some SXSW highlights, and we asked several social TV execs who attended for their biggest takeway from the annual event:

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