The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are on their way. Microsoft recently launched "Polymorphic Ads" at Cannes, and Chrysler is already trying out the solution. The ads are "designed to simplify multiscreen advertising," according to Jenn Creegan Microsoft Advertising's General Manager of Display Advertising Experiences.

Read more

SecondScreen Networks, the popular advertising platform to reach multiple screens in sync has announced their first partnership in Europe. The NYC-based company will now offer solutions for an Amsterdam-based social TV agency called Webrangers.

Read more

Hill Holliday and SecondScreen Networks recently partnered to conduct a survey on the role a smartphone (the second screen) plays in one's attention to TV commercials. With smartphone penetration in the U.S. at 44% by the end of 2011, they set to figure out how the second screen is affecting the thirty second spot that still drives the TV business. Not surprisingly they found that when viewers, "fiddled with their phones while watching TV; they were less likely to remember or like the TV content than when the TV was the only medium."

Read more